【摘要】：自然人人格標(biāo)識商業(yè)利用的民事權(quán)利到底應(yīng)歸屬于人格權(quán)還是財產(chǎn)權(quán),學(xué)界分歧明顯。用人格權(quán)制度調(diào)整自然人人格標(biāo)識商業(yè)利用活動,在邏輯上難以自洽,在實踐中也難以實現(xiàn)相關(guān)民商事主體的商業(yè)目的。自然人人格標(biāo)識商業(yè)利用的民事權(quán)利實際上是一種新型財產(chǎn)權(quán),它具有可轉(zhuǎn)讓與可繼承的財產(chǎn)權(quán)屬性,能夠呈現(xiàn)人格標(biāo)識自主與商業(yè)活動結(jié)合的特點。將自然人人格標(biāo)識商業(yè)利用的民事權(quán)利從人格權(quán)中獨立出來,設(shè)為一種新型財產(chǎn)權(quán),具有扎實的理論依據(jù)和現(xiàn)實基礎(chǔ)。從人格權(quán)中獨立出來的這一新型財產(chǎn)權(quán),應(yīng)歸入民法財產(chǎn)權(quán)體系,由財產(chǎn)權(quán)制度予以調(diào)整。
[Abstract]:Whether the civil rights of the commercial use of the personality of natural person should belong to the personality right or the property right, there are obvious differences in academic circles. It is difficult to adjust the commercial use of the personality of natural person by the personality right system, which is difficult to achieve the commercial purpose of the relevant civil and commercial subjects in practice. The civil right of the commercial use of the personality logo of natural person is in fact a new type of property right. It has the property attribute of transferable and inheritable property and can present the characteristics of the combination of personality identity autonomy and commercial activities. The civil rights of the commercial use of the personality mark of natural person are independent from the personality right and set up as a new property right, which has solid theoretical basis and realistic foundation. This new property right, which is independent from personality right, should be classified as civil property right system and adjusted by property right system.
【作者單位】： 山東政法學(xué)院民商法學(xué)院;山東政法學(xué)院民商事法律與民生研究中心;
【基金】：山東省法學(xué)會專項課題“自然人人格標(biāo)識商業(yè)利用的民事權(quán)利構(gòu)建研究”(SLS(2016)D17)的結(jié)項成果
【分類號】：D925.1

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