【摘要】：正新媒體在網(wǎng)絡(luò)空間中多以間接方式盈利,其首要任務(wù)是獲得公眾的關(guān)注,其次才是通過廣告招租、開放授權(quán)或售賣產(chǎn)品(服務(wù))等方式獲利。新媒體的具體商業(yè)模式是復(fù)雜的、混合的,由單向線性兜售轉(zhuǎn)向參與各方共同獲利。經(jīng)濟利益的誘惑及其他心理訴求驅(qū)使新媒體內(nèi)容服務(wù)商、個體用戶網(wǎng)羅各路信息資訊,直接或整理加工后投入互聯(lián)網(wǎng)信息海洋,捕獲受眾。當(dāng)前,新媒體傳播中的侵權(quán)現(xiàn)象隨處可見,傳統(tǒng)傳播環(huán)境
[Abstract]:The most important task of new media in cyberspace is to gain public attention, and then to make profits through advertising, opening up authorization or selling products (services). The specific business model of new media is complex, mixed, from one-way linear peddling to a shared profit. The temptation of economic interests and other psychological demands drive new media content service providers, individual users to network information, directly or after processing into the Internet information ocean, capture the audience. At present, the infringement phenomenon in the new media communication is everywhere, the traditional communication environment
【作者單位】： 南京藝術(shù)學(xué)院人文學(xué)院;
【分類號】：D923.4;G206
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本文編號：2308448