發(fā)布時間：2018-05-30 18:22

  本文選題：商標法 + 語言文字　； 參考：《中央民族大學》2017年碩士論文

【摘要】：商標作為一種區(qū)分商品或服務來源的符號,在市場中廣泛使用和傳播,商標所體現(xiàn)的經濟價值,即商譽,是經營者最為重視的價值。但不可忽略的是,任何符號(特別是語言文字符號)都承載和蘊含一定的交流信息功能與文化價值,都應當符合一定的規(guī)范意旨乃至法律要求,商標也不例外。在實踐中,商標申請人為了突出商標的顯著性,往往設計和使用一些標新立異的標志,在這之中的一部分創(chuàng)新型標志就存在著對語言文字的不規(guī)范使用問題。隨著《國家通用語言文字法》的出臺,規(guī)范語言文字工作在教育、文化等多個領域內加深展開,卻沒有明確規(guī)定在商標法領域內如何適用�，F(xiàn)行《商標法》在第十條第一款第(八)項籠統(tǒng)地規(guī)定"有害于社會主義道德風尚或者有其他不良影響的"不得作為商標使用并注冊,但現(xiàn)實情況是,在申請注冊中存在復雜的不規(guī)范用字與用語的現(xiàn)象,商標審查工作因無嚴謹合理的標準可供參考,導致很多含有不規(guī)范用字及用語的商標流入市場,甚至造成商標審查結果相互矛盾的現(xiàn)象。商標在當今的社會生活中發(fā)揮著越來越重要的作用,在傳遞商業(yè)信息的同時商標中的語言文字也會對社會文化秩序造成一定的影響。商標中語言文字不規(guī)范現(xiàn)象都有哪些?原因為何?規(guī)制這類現(xiàn)象是否具有正當性?應當如何加以改變?針對上述問題,本文將從實證分析的角度出發(fā),力求論證規(guī)制商標注冊中語言文字不規(guī)范使用的正當性、回答商標注冊中的語言文字不規(guī)范的判斷標準,從而實現(xiàn)平衡各方利益,保障文化信息的安穩(wěn)傳承,實現(xiàn)社會福利最大化之目標,并求教于大方。本文共分四個部分:第一部分的主要內容是商標與規(guī)范語言文字關系的概說,在該部分里闡述了商標領域內語言文字不規(guī)范使用問題的研究背景,并根據(jù)語言文字本身的性質將不規(guī)范語言文字使用分為不規(guī)范用字和不規(guī)范用語兩種情況并加以介紹,在分析了商標領域內用語用字不規(guī)范現(xiàn)象的成因后,對現(xiàn)有的法律規(guī)定的不足進行評析。第二部分圍繞商標法領域規(guī)制語言文字使用的正當性展開分析。從正反兩種觀點進行分析比較,論證規(guī)制商標領域內不規(guī)范用語用字的必要性。從《國家通用語言文字法》看語言文字規(guī)制工作的公法屬性,并從《商標法》的立法宗旨中為規(guī)制商標領域內不規(guī)范語言文字使用行為尋找根據(jù),在此基礎上提出完善相關法律法規(guī)的建議。第三部分和第四部分是在論證正當性的基礎上,展開的關于商標中用語用字問題具體判斷標準論證。第三章的主要內容圍繞商標注冊的不規(guī)范用字展開。漢字是較為穩(wěn)定和封閉的系統(tǒng),《國家通用語言文字法》規(guī)定我國的通用語言文字為規(guī)范漢字,但《商標法》及其配套文件對于規(guī)范漢字的規(guī)定不足而又不能自洽。在實證研究的基礎上,根據(jù)相應的規(guī)范將不規(guī)范用字問題進行科學、全面的分類,并提出完善的判斷標準等解決對策。第四部分的主要內容針對的是商標領域內的用語不規(guī)范問題。詞語的使用比漢字的使用問題更為復雜,需要考慮語義與固定搭配以及創(chuàng)新性的問題。第四章將不規(guī)范用語分為不良含義和自造詞兩大類別。分析了構成不良影響需要考慮的因素和判斷標準,并對自造詞的問題在分析商標特性和法律性質的基礎上提出參考標準和立法期許。
[Abstract]:As a symbol that distinguishes the source of goods or services, a trademark is widely used and disseminate in the market. The economic value of a trademark, namely, the value of goodwill, is the value that the operator pays most attention to. But it is not negligible that any symbol (especially the language and character symbol) bears and contains a certain exchange of information and cultural values. In accordance with certain norms and even legal requirements, the trademark is no exception. In practice, in order to highlight the significance of the trademark, the trademark applicant often designs and uses some new marks. In this part of the innovative sign there is an unstandardized use of language and language. With the national general language and writing law, In many fields, such as education, culture and other fields, there is no clear regulation on how to apply in the field of trademark law. The current < Trademark Law > stipulates in the tenth first paragraph (eight) that the "harmful to socialist moral customs or other adverse effects" may not be used and registered as a trademark. But the reality is that there is a complex phenomenon of non standard words and expressions in the application of registration. The trademark examination work can be used for reference because there is no strict and reasonable standard. It leads to the phenomenon that many trademarks are inflow into the market, and even the result of the trademark examination is spear. The trademark plays a role in the social life of today. It is becoming more and more important that the language and language in the trade mark will also affect the social and cultural order at the same time. What are the reasons for the non standard language and language in the trademark? From the angle of analysis, we try to demonstrate the legitimacy of the irregular use of language and language in the registration of trademark registration, and answer the standard of the non standard language and language in the trademark registration, so as to balance the interests of the parties, ensure the stability and inheritance of cultural information, achieve the goal of maximizing the social welfare, and seek teaching in a generous way. This paper is divided into four parts: The main content of the first part is the introduction of the relationship between the trademark and the standard language and character. In this part, the research background of the non standard use of language and characters in the trademark field is expounded, and the use of the non standard words and characters is divided into two kinds of non standard words and nonstandard terms in accordance with the nature of the language and characters. After analyzing the causes of the non standard use of pragmatic words in the field of trademark, the shortcomings of the existing legal provisions are evaluated and analyzed. The second part focuses on the legitimacy of the use of language and characters in the field of trademark law. From the two points of view, the necessity of regulating the non standard words in the field of trade marks is analyzed and compared. The state general language and writing method > looks at the public law attributes of the regulation work of language and writing, and seeks the basis for the regulation of the use of non standard language and characters in the field of trademark law. On this basis, it puts forward suggestions to improve the relevant laws and regulations. The third part and the fourth part are on the basis of justification. The main content of the third chapter is about the non standard use of the trademark registration. The Chinese character is a more stable and closed system. The national general language and writing law stipulates that the general language and characters of our country are standard Chinese characters, but the trademark law and its supporting documents are for the standardization of Chinese characters. On the basis of empirical research, on the basis of the relevant norms, the problem of non standard word use is scientifically, fully classified, and a perfect criterion for judgement is put forward. The main content of the fourth part is the problem of irregular usage in the field of trademark. The use of words is more than the use of Chinese characters. More complex, it is necessary to consider the problem of semantic and fixed collocation and innovation. The fourth chapter divides the nonstandard terms into two categories of bad meaning and self-made words. This paper analyzes the factors and criteria to be considered in the formation of adverse effects, and puts forward the reference standard and the standard of the self-made words on the basis of the analysis of the characteristics of the trademark and the legal nature. The legislation is expected.
【學位授予單位】：中央民族大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D923.43

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本文編號：1956316