本文選題：替他人推銷 + 銷售服務(wù)��； 參考：《湘潭大學(xué)》2017年碩士論文

【摘要】：“銷售服務(wù)”商標(biāo)是指能將經(jīng)營者提供的“銷售服務(wù)”與其他市場(chǎng)主體提供的“銷售服務(wù)”區(qū)別開來的標(biāo)志。在我國目前的商標(biāo)注冊(cè)體制下,大多數(shù)銷售服務(wù)經(jīng)營者無法在“銷售服務(wù)”申請(qǐng)注冊(cè)商標(biāo),從而只能以“替他人推銷”商標(biāo)、商品商標(biāo)或未注冊(cè)馳名商標(biāo)向“銷售”行為主張權(quán)利,或者尋求《反不正當(dāng)競(jìng)爭(zhēng)法》保護(hù)未注冊(cè)知名商標(biāo)、知名服務(wù)特有名稱權(quán)、字號(hào)權(quán)等。然而,司法實(shí)踐中,對(duì)于“替他人推銷”與“銷售服務(wù)”的關(guān)系的認(rèn)識(shí)存在分歧,使得銷售企業(yè)的銷售標(biāo)志權(quán)利長期處于他人的“替他人推銷”商標(biāo)的威懾下;商品商標(biāo)由于其保護(hù)范圍與銷售服務(wù)不一致,使得銷售企業(yè)維權(quán)艱難;未注冊(cè)馳名商標(biāo)的保護(hù)范圍僅包括相同或類似商品上的禁止權(quán);相較于注冊(cè)商標(biāo),未注冊(cè)馳名商標(biāo)的保護(hù)范圍雖與之一致,維權(quán)時(shí)卻需承擔(dān)更重的舉證義務(wù);未注冊(cè)知名商標(biāo)權(quán)、知名服務(wù)特有的名稱權(quán)、企業(yè)名稱權(quán)、字號(hào)權(quán)為非授權(quán)性權(quán)利,權(quán)利人請(qǐng)求上訴權(quán)利保護(hù),較之注冊(cè)商標(biāo)權(quán)的保護(hù)需要承擔(dān)更重的舉證義務(wù)導(dǎo)致銷售企業(yè)普遍出現(xiàn)保護(hù)缺失或保護(hù)延遲滯后的情緒。通過實(shí)證研究,針對(duì)目前“銷售服務(wù)”商標(biāo)保護(hù)的上述困境,完全開放“銷售服務(wù)”商標(biāo)的注冊(cè)注冊(cè)將是一個(gè)可取的解決方案。當(dāng)全面開放“銷售服務(wù)”商標(biāo)注冊(cè)時(shí),銷售企業(yè)只需在特定的“銷售服務(wù)”類別注冊(cè)商標(biāo)即可。完全開放“銷售服務(wù)”商標(biāo)注冊(cè)后,零售企業(yè)無需在“替他人推銷”類別申請(qǐng)商標(biāo)注冊(cè)即可保護(hù)自己的銷售標(biāo)志,避免了各個(gè)法院對(duì)“銷售服務(wù)”與“替他人推銷”認(rèn)定產(chǎn)生嚴(yán)重分歧的窘境,也無需在所銷售的商品所屬的類別申請(qǐng)商標(biāo)注冊(cè),避免保護(hù)了“銷售服務(wù)”商標(biāo)保護(hù)的缺位,更無需尋求未注冊(cè)知名商標(biāo)、知名服務(wù)特有名稱權(quán)、字號(hào)權(quán)保護(hù),銷售標(biāo)志可以獲得授權(quán)性權(quán)利保護(hù)。
[Abstract]:The trademark of "sales service" refers to the mark which distinguishes the "sales service" provided by the operator from the "sales service" provided by other market entities. Under the current trademark registration system in China, most sales service operators are unable to apply for a registered trademark in "sales services", so they can only "sell" trademarks for others. The trademark of goods or unregistered well-known trademark claims the right to "sell", or seeks to protect the unregistered well-known trademark, the special name right of famous service, the right of name and so on. However, in judicial practice, there are differences on the relationship between "selling for others" and "sales services", which makes the sales mark right of sales enterprises under the deterrent of others'"selling for others" trademark for a long time. Because the scope of protection of a commodity trademark is inconsistent with that of a sales service, it is difficult for a sales enterprise to protect its rights; the scope of protection of an unregistered well-known trademark only includes the right to prohibit the same or similar goods; as opposed to a registered trademark, Although the scope of protection of unregistered well-known trademark is consistent with it, it has to bear a heavier burden of proof when protecting its rights; the right of unregistered well-known trademark, the right of name of famous service, the right of enterprise name and the right of name are non-authorized rights. Compared with the protection of registered trademark right, the obligee needs to bear more burden of proof than the protection of registered trademark right, which leads to the general feeling of lack of protection or delay of protection in sales enterprises. According to the empirical study, it is a desirable solution to completely open the registration of "sales service" trademark in view of the above difficulties of trademark protection of "sales service". When a sales service trademark is fully opened, a sales company only needs to register a trademark in a particular sales service category. After the full opening of the "sales services" trademark registration, retail enterprises can protect their own sales marks without having to apply for trademark registration in the category of "selling for others". It avoids the dilemma of the courts having serious differences between "sales services" and "selling for others", nor the need to apply for trademark registration in the category to which the goods are sold, and to avoid the absence of protection of the "sales services" trademark, There is no need to seek unregistered trademark, famous service specific name right, brand name right protection, sales logo can be authorized rights protection.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D923.43

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