【摘要】：競爭是市場經濟的本質特征,伴隨著我國改革開放的不斷深入,市場競爭也愈發(fā)激烈。大部分市場主體將時間和精力放在壯大自身實力來提升市場競爭力上,然而,也有不少市場主體卻違背公平誠信的競爭原則以及公認的商業(yè)道德,通過搭別人的"便車"或"傍名牌"等方式來銷售自己的商品或服務(以下統(tǒng)稱為"商品"),不僅造成消費者產生誤認或混淆,還嚴重侵害其他市場主體的合法權益,擾亂市場競爭秩序,這種行為屬于典型的市場混淆行為。在市場經濟中,市場混淆行為具有一定的普遍性,各國及國際組織相關立法均將其列為不正當競爭行為予以明令禁止,我國也將其作為典型的不正當競爭行為予以規(guī)制。近年來,我國市場經濟高速發(fā)展,市場混淆行為亦呈現(xiàn)出復雜化、多元化、國際化趨勢,這也在某種程度上折射出我國《反不正當競爭法》對市場混淆行為法律規(guī)制的不足。其中,有關市場混淆行為法律界分方面存在的問題表現(xiàn)得尤為突出,這種情況已引起立法者的高度關注。在此背景下,本文分別從市場混淆行為的內涵界定、市場混淆行為的外延區(qū)分、市場混淆行為的表現(xiàn)形式以及我國市場混淆行為法律界分的立法檢視等四個方面,對市場混淆行為的法律界分問題進行系統(tǒng)研究。本文除緒論與結語外,正文分為四個部分,共計3.7萬字。第一部分,市場混淆行為的內涵界定。該部分主要是論述市場混淆行為"界"的問題。首先,通過對國內外關于市場混淆的概念進行對比分析,總結出符合我國國情的定義。其次,從市場混淆行為的概念出發(fā),概括出市場混淆行為的法律特征。第二部分,市場混淆行為的外延區(qū)分。該部分主要是論述市場混淆行為"分"的問題,主要包括市場混淆行為與商標侵權行為、市場混淆行為與商標淡化行為、市場混淆行為與虛假宣傳行為的契合與分野等。第三部分,市場混淆行為的表現(xiàn)形式。該部分主要是從應然角度界定市場混淆行為的表現(xiàn)形式。依據上述對市場混淆行為的內涵界定與外延區(qū)分,通過對國內外相關立法規(guī)定的研究,結合我國的現(xiàn)實狀況,總結出市場混淆行為的四類主要表現(xiàn)形式。第四部分,我國市場混淆行為法律界分的立法檢視。該部分主要是從實然角度對我國市場混淆行為的法律界分問題進行立法檢視。在分析我國《反不正當競爭法》及其修訂草案(征求意見稿,包括國務院法制辦版與全國人大常委會版兩個版本,以下分別簡稱"法制辦版草案"與"人大版草案")的相關立法現(xiàn)狀及其不足的基礎上,提出完善我國市場混淆行為法律界分的立法建議。
[Abstract]:Competition is the essential characteristic of market economy. With the deepening of reform and opening up in our country, the market competition is becoming more and more fierce. Most market subjects focus their time and energy on strengthening their own strength to enhance market competitiveness. However, there are also many market subjects who violate the principle of fair and honest competition and recognized business ethics and sell their own goods or services (hereinafter referred to as "goods") by hitchhiking or "near famous brands", which not only causes consumers to misrecognize or confuse. It also seriously infringes on the legitimate rights and interests of other market subjects and disrupts the order of market competition, which belongs to typical market confusion behavior. In the market economy, the behavior of market confusion is universal, which is explicitly prohibited by the relevant legislation of countries and international organizations as unfair competition behavior, and is also regulated as a typical unfair competition behavior in our country. In recent years, with the rapid development of market economy in our country, the market confusion behavior also shows the trend of complexity, diversification and internationalization, which also reflects the lack of legal regulation of market confusion behavior in the Anti-unfair Competition Law of our country to some extent. Among them, the problems existing in the legal field of market confusion behavior are particularly prominent, which has attracted the attention of lawmakers. In this context, this paper makes a systematic study on the legal division of market confusion behavior from four aspects: the definition of the connotation of market confusion behavior, the extension of market confusion behavior, the manifestation of market confusion behavior and the legislative review of the legal division of market confusion behavior in our country. In addition to the introduction and conclusion, the main body is divided into four parts, a total of 37000 words. The first part is the definition of the connotation of market confusion behavior. This part mainly discusses the problem of market confusion behavior. First of all, through the comparative analysis of the concept of market confusion at home and abroad, summed up the definition in line with the national conditions of our country. Secondly, starting from the concept of market confusion behavior, this paper summarizes the legal characteristics of market confusion behavior. The second part is the extension distinction of market confusion behavior. This part mainly discusses the "division" of market confusion behavior, including market confusion behavior and trademark infringement, market confusion behavior and trademark dilution behavior, the combination and division between market confusion behavior and false propaganda behavior, and so on. The third part, the manifestation of market confusion behavior. This part mainly defines the manifestation of market confusion behavior from the point of view of what should be done. According to the above definition and extension of the market confusion behavior, through the study of the relevant legislative provisions at home and abroad, combined with the reality of our country, this paper summarizes the four main forms of market confusion behavior. The fourth part is the legislative review of the legal division of market confusion behavior in our country. This part mainly carries on the legislative examination to the legal profession division of the market confusion behavior in our country from the actual angle. On the basis of analyzing the present situation and shortcomings of the relevant legislation of the Anti-unfair Competition Law and its revised draft (soliciting opinions, including the two editions of the legal Office of the State Council and the standing Committee of the National people's Congress, hereinafter referred to as the draft of the legal system and the draft of the National people's Congress, respectively), this paper puts forward some legislative suggestions for perfecting the legal division of market confusion behavior in China.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D922.294

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相關碩士學位論文 前2條

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2 金長城;商業(yè)混淆行為法律問題研究[D];山西大學;2011年

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本文編號：2508103