發(fā)布時間：2019-06-25 00:17

【摘要】：改革開放至今,中國的汽車市場發(fā)展突飛猛進。中國汽車的產(chǎn)量、銷量已經(jīng)長期處于全球首位,汽車產(chǎn)業(yè)已成為我國的標志性行業(yè),支撐著我國國民經(jīng)濟的發(fā)展。目前我國汽車市場中品牌眾多,有我國的自主品牌,例如安徽的奇瑞、江淮,也有全球知名品牌奔馳、奧迪等,也有中外合資品牌,例如長安福特、上海通用等。汽車市場在"十二五"取得大發(fā)展的基礎上,在"十三五"一開局又表現(xiàn)出了不錯的發(fā)展勢頭。汽車生產(chǎn)商非常看重其汽車的品牌效應,在汽車市場中有一些汽車生產(chǎn)商為了各自品牌更好的發(fā)展,達到利潤的最大化,而加強對汽車經(jīng)銷商的控制,對它們設定一些條件,但是這樣的行為對汽車經(jīng)銷商來說就顯得不那么公平了,也就隨之產(chǎn)生了縱向價格壟斷協(xié)議的問題。汽車市場縱向價格壟斷協(xié)議主要可以分為以下三種,即縱向推薦價格協(xié)議、最低轉售價格維持協(xié)議、維持最高轉售價格協(xié)議。目前主要有本身違法原則和合理原則去規(guī)制它們。這些縱向價格壟斷協(xié)議的形成有著其特定原因。第一,主要是由于《汽車品牌銷售管理實施辦法》已經(jīng)在我國實行十余年,對我國影響深遠,但是弊端明顯。第二,汽車經(jīng)銷商代表著這個汽車企業(yè)的形象,汽車生產(chǎn)商為了更好地維護其品牌形象,在消費者心目中打造良好的形象,吸引消費者,從而去維持銷售的體系和格局。第三,4S店的投資需要汽車經(jīng)銷商花很長一段時間才能收回成本,為了其4S店的發(fā)展,汽車經(jīng)銷商需要依附汽車生產(chǎn)商。目前《價格法》、《反壟斷法》、《反價格壟斷行政執(zhí)法程序規(guī)定》是規(guī)制汽車市場縱向價格壟斷行為的主要依據(jù),但規(guī)定較少,且可操作性較弱。另外,為早日出臺關于汽車行業(yè)的反壟斷法規(guī)制的指南,國家發(fā)改委還起草了《關于汽車業(yè)的反壟斷指南》(征求意見稿)并公開向社會征集意見,在汽車市場縱向價格壟斷協(xié)議的規(guī)制上有了更詳細的規(guī)定,進步很大,但是目前還尚未頒布。從規(guī)制現(xiàn)狀及汽車業(yè)反壟斷經(jīng)典案例中,不難發(fā)現(xiàn)我國在規(guī)制汽車市場縱向價格壟斷協(xié)議方面尚存在著一些問題。作為目前世界上最重要的汽車市場,探討汽車市場縱向價格壟斷協(xié)議法律規(guī)制方面不足之處,有助于約束汽車生產(chǎn)商行為,以實現(xiàn)汽車市場的可持續(xù)發(fā)展,并且對完善我國的反壟斷實踐有一定意義。首先,針對《汽車品牌銷售管理實施辦法》存在的問題,需要平衡汽車生產(chǎn)商和汽車經(jīng)銷商的地位及發(fā)展多種經(jīng)銷模式。其次,針對行政執(zhí)法方面的不足,明確汽車市場縱向價格壟斷協(xié)議的違法認定標準,增加反壟斷執(zhí)法機關取證方式,同時提高行政罰款的確定性、增加處罰方式,并且保障汽車生產(chǎn)商的申辯權。再次,針對司法救濟方面的不足,完善舉證責任,引入三倍懲罰性賠償機制。最后,針對汽車行業(yè)自律規(guī)范的不足,加大對汽車行業(yè)自律規(guī)范的監(jiān)督,明確汽車行業(yè)協(xié)會職能的履行。
[Abstract]:Since the reform and opening up, China's automobile market has developed by leaps and bounds. The output and sales of Chinese cars have been in the first place in the world for a long time, and the automobile industry has become the iconic industry of our country, supporting the development of our national economy. At present, there are many brands in the automobile market of our country, such as Chery of Anhui, Jianghuai, Mercedes-Benz, Audi and so on, as well as Sino-foreign joint venture brands, such as Changan Ford, Shanghai General Motors and so on. On the basis of the great development of the 12th five-year Plan, the automobile market has shown a good momentum of development at the beginning of the 13th five-year Plan. Automobile manufacturers attach great importance to the brand effect of their cars. In order to better develop their respective brands and maximize their profits, some automobile manufacturers strengthen the control of automobile dealers and set some conditions for them, but such behavior is not so fair to automobile dealers, which leads to the problem of vertical price monopoly agreement. The vertical price monopoly agreement in automobile market can be divided into the following three categories: vertical recommended price agreement, minimum resale price maintenance agreement and maximum resale price agreement. At present, there are their own illegal principles and reasonable principles to regulate them. The formation of these vertical price monopoly agreements has its specific reasons. First, mainly because the implementation method of Automobile Brand sales Management has been implemented in our country for more than ten years, which has a profound impact on our country, but the disadvantages are obvious. Second, automobile dealers represent the image of this automobile enterprise. In order to better maintain their brand image, automobile manufacturers create a good image in the minds of consumers, attract consumers, so as to maintain the sales system and pattern. Third, it will take a long time for car dealers to recover costs for the investment of 4S stores, and for the development of their 4S stores, car dealers need to rely on carmakers. At present, the Price Law, the Anti-monopoly Law and the Administrative Law Enforcement procedure provisions of the Anti-Price Monopoly are the main basis for regulating the vertical price monopoly in the automobile market, but the regulations are less and the maneuverability is weak. In addition, in order to issue a guide on the antitrust regulation of the automobile industry as soon as possible, the National Development and Reform Commission has also drafted the Antimonopoly Guide on the Automobile Industry (draft for soliciting opinions) and openly solicited opinions from the society. There have been more detailed provisions on the regulation of the vertical price monopoly agreement in the automobile market, and great progress has been made, but it has not yet been promulgated. From the present situation of regulation and the classical case of antitrust in automobile industry, it is not difficult to find that there are still some problems in regulating vertical price monopoly agreement in automobile market in our country. As the most important automobile market in the world, this paper discusses the shortcomings of the legal regulation of vertical price monopoly agreement in automobile market, which is helpful to restrain the behavior of automobile manufacturers in order to realize the sustainable development of automobile market, and has certain significance to perfect the antitrust practice of our country. First of all, in view of the problems existing in the implementation of Automobile Brand sales Management, it is necessary to balance the status of automobile manufacturers and automobile dealers and develop a variety of distribution models. Secondly, in view of the shortcomings of administrative law enforcement, this paper clarifies the illegal identification standard of vertical price monopoly agreement in automobile market, increases the way of obtaining evidence by antitrust law enforcement agencies, improves the certainty of administrative fine, increases the punishment mode, and guarantees the right of defense of automobile manufacturers. Thirdly, in view of the shortcomings of judicial relief, improve the burden of proof, the introduction of three times punitive damages mechanism. Finally, in view of the shortcomings of the self-regulatory norms of the automobile industry, we should increase the supervision of the self-regulatory norms of the automobile industry and clarify the performance of the functions of the automobile industry association.
【學位授予單位】：安徽大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：D922.294

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