【摘要】：自實(shí)施以來,《反不正當(dāng)競(jìng)爭(zhēng)法》在規(guī)制不正當(dāng)競(jìng)爭(zhēng)行為,維護(hù)市場(chǎng)經(jīng)濟(jì)穩(wěn)定,保護(hù)消費(fèi)者合法權(quán)益等方面做出了杰出貢獻(xiàn)。但事物是向前發(fā)展的,隨著科學(xué)技術(shù)水平的不斷提高,人們生活的便捷性和舒適性也有了很大的提高,其中最突出的一點(diǎn)就是網(wǎng)絡(luò)的出現(xiàn)�？萍嫉难该桶l(fā)展使得互聯(lián)網(wǎng)走進(jìn)了千家萬戶,越來越多的人習(xí)慣于在網(wǎng)上娛樂、購物,網(wǎng)絡(luò)市場(chǎng)逐漸形成,網(wǎng)絡(luò)經(jīng)濟(jì)也成了市場(chǎng)經(jīng)濟(jì)重要的組成部分。網(wǎng)絡(luò)市場(chǎng)中競(jìng)爭(zhēng)的激烈程度并不遜于傳統(tǒng)市場(chǎng),與傳統(tǒng)市場(chǎng)不同的是,網(wǎng)絡(luò)經(jīng)營者們采取的競(jìng)爭(zhēng)手段往往具有很高的科技含量,其中當(dāng)然不乏為謀利益不擇手段的不正當(dāng)競(jìng)爭(zhēng)行為。正是產(chǎn)生于新興市場(chǎng),并有較高的科技含量,使得實(shí)踐中對(duì)網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為的規(guī)制面臨很大的難度。這些困難不僅僅來自行為手段的高技術(shù)性、隱蔽性,而且執(zhí)法者還面臨著“無法可依”的窘境,因?yàn)槲覈芍胁]有對(duì)這些不正當(dāng)競(jìng)爭(zhēng)行為有足夠明確的規(guī)定。網(wǎng)絡(luò)市場(chǎng)中的種種不正當(dāng)行為一次次的拉低商業(yè)道德的底線,借助于互聯(lián)網(wǎng)極大地覆蓋面,這種行為造成的危害比傳統(tǒng)市場(chǎng)中的不正當(dāng)競(jìng)爭(zhēng)更深、更廣。如何應(yīng)對(duì)網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng),懲治網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為,市場(chǎng)給我們提出了問題。要解決這一問題,就應(yīng)當(dāng)對(duì)網(wǎng)絡(luò)市場(chǎng)中呈現(xiàn)的不正當(dāng)競(jìng)爭(zhēng)行為進(jìn)行深入分析,不單要深入分析這些行為的類型,更要分析其成因、危害,這樣我們?cè)谥贫▽?duì)策時(shí)才能夠更有針對(duì)性和可行性。本文在論述中共分成了七個(gè)部分。第一章緒論中闡述了文章研究的背景、意義和學(xué)術(shù)綜述,并介紹了文章的研究思路和研究方法。在互聯(lián)網(wǎng)對(duì)人們生活影響很深的今天,網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為頻繁出現(xiàn)在人們的視野之內(nèi),所以對(duì)其進(jìn)行深入研究有很深刻的理論意義和實(shí)際意義。文章第二章闡述了網(wǎng)絡(luò)市場(chǎng)的特點(diǎn),網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為的類型以及網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為區(qū)別于其他不正當(dāng)競(jìng)爭(zhēng)行為的特點(diǎn),并且詳細(xì)分析了幾類典型的不正當(dāng)競(jìng)爭(zhēng)行為。第三章介紹了我國對(duì)網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為規(guī)制的實(shí)際狀況,指出了我國在立法、司法和執(zhí)法中有待改進(jìn)之處。文章在第四章中,對(duì)美國、日本和德國在反網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為中的經(jīng)驗(yàn)進(jìn)行總結(jié),其中有很多可以值得我們學(xué)習(xí)的地方,比如德國賦予消費(fèi)者團(tuán)體訴權(quán)的規(guī)定等等。第五章從網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為的主體、客體等方面對(duì)如何認(rèn)定網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為給出了自己的看法。文章第六章在總結(jié)前文論述,并借鑒國外先進(jìn)規(guī)制經(jīng)驗(yàn)的基礎(chǔ)上,提出了自己淺薄的認(rèn)識(shí),希望在規(guī)制網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)行為方面能貢獻(xiàn)自己的微薄之力。在文章的最后,筆者對(duì)《反不正當(dāng)競(jìng)爭(zhēng)法》的修改抱著極大的信心,希望能在修訂后的法律中看到針對(duì)網(wǎng)絡(luò)不正當(dāng)競(jìng)爭(zhēng)的規(guī)定。
[Abstract]:Since its implementation, Anti-unfair Competition Law has made outstanding contributions in regulating unfair competition, maintaining the stability of market economy and protecting the legitimate rights and interests of consumers. With the development of science and technology, the convenience and comfort of people's life have been greatly improved, and the most prominent point is the emergence of the network. With the rapid development of science and technology, the Internet has entered thousands of households, more and more people are used to online entertainment, shopping, network market gradually formed, the network economy has become an important part of the market economy. The fierce competition in the network market is not inferior to that in the traditional market. Different from the traditional market, the competitive means adopted by the network operators tend to have a very high technological content. Of course, there is no lack of unfair competition for the benefit of any means. It is emerging from the emerging market and has a high technological content, making the regulation of unfair competition on the network facing great difficulty in practice. These difficulties not only come from the high technology and concealment of the means of conduct, but also the law enforcers are faced with the dilemma of "unable to abide by", because there is not enough clear stipulation on these unfair competition behaviors in our country's law. With the help of the Internet, the harm caused by this kind of behavior is deeper and wider than that in the traditional market. How to deal with the network unfair competition and punish the network unfair competition behavior, the market has put forward the question to us. To solve this problem, we should analyze the unfair competition behavior in the network market, not only the types of these behaviors, but also the causes and harm. In this way, we can be more targeted and feasible when formulating countermeasures. This paper is divided into seven parts. The first chapter introduces the background, significance and academic review of the research, and introduces the research ideas and methods. Today, the Internet has a deep impact on people's life, the network unfair competition behavior frequently appears in the people's vision, so it has a profound theoretical and practical significance to conduct in-depth research on it. The second chapter expounds the characteristics of the network market, the types of the network unfair competition behavior and the characteristics of the network unfair competition behavior different from other unfair competition behavior, and analyzes in detail several kinds of typical unfair competition behavior. The third chapter introduces the actual situation of the regulation of unfair competition on the network in our country, and points out that the legislation, the judicature and the law enforcement in our country need to be improved. In the fourth chapter, we summarize the experience of the United States, Japan and Germany in the anti-network unfair competition behavior. There are a lot of things that we can learn from, such as the provisions of Germany giving consumer groups the right of action, and so on. In the fifth chapter, the author gives his own opinion on how to identify the network unfair competition from the subject and object of the network unfair competition. The sixth chapter summarizes the previous discussion and draws lessons from the foreign advanced regulatory experience, and puts forward its own shallow understanding, hoping to contribute to the regulation of unfair competition in the network. At the end of the article, the author holds great confidence in the revision of the Anti-unfair Competition Law and hopes to see the regulation of unfair competition on the Internet in the revised law.
【學(xué)位授予單位】：山東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：D922.294

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