本文選題：網(wǎng)絡(luò)外部性 + 平行行為　； 參考：《法學(xué)》2017年02期

【摘要】："蘋果電子書價格壟斷案"是繼"微軟壟斷案"之后美國法院審理的又一起信息通訊技術(shù)領(lǐng)域的反壟斷大案。此案的特點(diǎn)是橫向壟斷協(xié)議與縱向壟斷協(xié)議相互交織,經(jīng)濟(jì)分析復(fù)雜、爭議大,其中的核心爭點(diǎn)包括相關(guān)市場界定、橫向共謀的證明以及縱向代銷協(xié)議的違法性認(rèn)定等。美國司法部認(rèn)為本案的相關(guān)商品為電子書市場,但根據(jù)交叉網(wǎng)絡(luò)外部性理論,可以得出電子書與紙質(zhì)書之間具有相互替代性的結(jié)論;法院則對此不置可否,認(rèn)為蘋果公司通過縱向代銷協(xié)議促成了出版商之間的橫向價格共謀,但其援引的先例與本案案情又不完全吻合。經(jīng)濟(jì)分析表明,出版商之間具有獨(dú)立作出決定的可能性。對于蘋果公司與出版商之間的代銷協(xié)議,法院認(rèn)為構(gòu)成本身違法,但作為該協(xié)議核心的MFN條款又明顯具有正負(fù)兩方面的經(jīng)濟(jì)效果。
[Abstract]:The "Apple eBook Price Monopoly case" is another major antitrust case in the field of information and communication technology in U.S. courts following the Microsoft Monopoly case. The characteristics of this case are that the horizontal monopoly agreement and the vertical monopoly agreement are intertwined, the economic analysis is complicated and the disputes are great. The core points of the dispute include the definition of the relevant market, the proof of the horizontal collusion, and the illegality of the vertical consignment agreement, etc. The Justice Department of the United States considers the relevant goods in this case to be the e-book market, but based on the theory of cross-network externality, it can draw the conclusion that there is a mutual substitution between e-books and paper-based books. Apple is believed to have facilitated horizontal price collusion among publishers through vertical agency agreements, but the precedents cited do not exactly match the case. Economic analysis shows that there is a possibility of independent decisions among publishers. The court found the agreement between Apple and publishers to be illegal, but the MFN terms, which are at the heart of the deal, have both positive and negative economic effects.
【作者單位】： 中央財(cái)經(jīng)大學(xué)法學(xué)院;臺北大學(xué)法學(xué)院;
【分類號】：D971.2;DD912.29

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