【摘要】：中華老字號(hào)是具有廣泛的知名度和美譽(yù)度的字號(hào),它不但是中華民族優(yōu)秀傳統(tǒng)文化重要組成部分,而且還是中華老字號(hào)企業(yè)重要的無形財(cái)產(chǎn)。自從入世以來,國際貿(mào)易的交往日趨頻繁,中國也進(jìn)一步地融入經(jīng)濟(jì)全球化的浪潮中來,這對(duì)我國經(jīng)濟(jì)發(fā)展起到重大推動(dòng)作用。然而,在實(shí)行中國企業(yè)“走出去”的戰(zhàn)略過程中,由于很多中華老字號(hào)企業(yè)在開拓國內(nèi)外市場中沒有形成良好廣闊的國際視野,以及對(duì)自身知識(shí)產(chǎn)權(quán)保護(hù)意識(shí)重視不足等原因,因此,導(dǎo)致頻繁出現(xiàn)海內(nèi)外競爭主體侵犯中華老字號(hào)知識(shí)產(chǎn)權(quán)權(quán)益現(xiàn)象的發(fā)生,比如老字號(hào)被搶注、被“搭便車”等,這給老字號(hào)信譽(yù)帶來重度毀損,嚴(yán)重的阻礙了老字號(hào)的健康發(fā)展�？梢�,中華老字號(hào)企業(yè)的知識(shí)產(chǎn)權(quán)保護(hù)問題逐漸成為這些企業(yè)參與國際競爭所面臨的重大現(xiàn)實(shí)挑戰(zhàn)。因此,我國應(yīng)致力于提出中華老字號(hào)知識(shí)產(chǎn)權(quán)國際保護(hù)的切實(shí)可行的對(duì)策和方案,以解中華老字號(hào)企業(yè)參與國際競爭時(shí)所面臨的知識(shí)產(chǎn)權(quán)保護(hù)問題之困。 知識(shí)產(chǎn)權(quán)國際保護(hù)制度是國際政治、國際經(jīng)濟(jì)、國際技術(shù)水平、國際貿(mào)易發(fā)展到一定歷史階段的必然產(chǎn)物,它發(fā)展最顯著的表現(xiàn)形式就是知識(shí)產(chǎn)權(quán)國際保護(hù)公約或協(xié)議的建立,并通過國內(nèi)知識(shí)產(chǎn)權(quán)制度來實(shí)現(xiàn)的。我國知識(shí)產(chǎn)權(quán)保護(hù)與國際知識(shí)產(chǎn)權(quán)保護(hù)是一榮俱榮、一損俱損的相互關(guān)系,只有我國中華老字號(hào)知識(shí)產(chǎn)權(quán)的立法積極地向國際知識(shí)產(chǎn)權(quán)法律制度標(biāo)準(zhǔn)靠攏,中華老字號(hào)的企業(yè)才能地獲得更先進(jìn)水平的國際知識(shí)產(chǎn)權(quán)保護(hù)。商號(hào)權(quán)是各國法律的重要內(nèi)容,在當(dāng)前日趨頻繁的國際貿(mào)易中受到更為廣泛和嚴(yán)格的法律保護(hù)。然而,當(dāng)前我國對(duì)商號(hào)權(quán)的立法是處于真空狀態(tài),因此,我國應(yīng)該致力于商號(hào)權(quán)方面的立法,積極地向國際知識(shí)產(chǎn)權(quán)保護(hù)標(biāo)準(zhǔn)靠攏,以尋求知識(shí)產(chǎn)權(quán)國際保護(hù)公約或條約的保護(hù)。同時(shí),中華老字號(hào)企業(yè)也應(yīng)該注重從中華老字號(hào)著作權(quán)保護(hù)、商業(yè)秘密權(quán)保護(hù)、馳名商標(biāo)保護(hù)等多元角度加強(qiáng)自身知識(shí)產(chǎn)權(quán)保護(hù)的建設(shè)。這是因?yàn)橹鳈?quán)保護(hù)、商業(yè)秘密權(quán)保護(hù)、馳名商標(biāo)保護(hù)都是國際知識(shí)產(chǎn)權(quán)保護(hù)的重要內(nèi)容,只是在之前的中華老字號(hào)企業(yè)知識(shí)產(chǎn)權(quán)保護(hù)意識(shí)不到位,忽略這些保護(hù)的途徑而已。因此,通過對(duì)中華老字號(hào)知識(shí)產(chǎn)權(quán)國際保護(hù)的研究,首先,可以為中華老字號(hào)企業(yè)積極地參與國際市場競爭提供有力的法律支撐；其次,以國際知識(shí)產(chǎn)權(quán)保護(hù)制度為參考,加強(qiáng)中華老字號(hào)商號(hào)權(quán)的立法,構(gòu)建我國中華老字號(hào)知識(shí)產(chǎn)權(quán)保護(hù)體系,可促使我國民商法律制度與國際法律制度的接軌,并有利于打破發(fā)展中國家與發(fā)達(dá)國家對(duì)知識(shí)產(chǎn)權(quán)保護(hù)水平的不平衡性；最后,可以避免我國動(dòng)輒上百年的中華老字號(hào)的民族優(yōu)秀傳統(tǒng)文化在激烈的國際競爭中毀于一旦的厄運(yùn)。
[Abstract]:As an important part of the excellent traditional culture of the Chinese nation and an important intangible property of the Chinese old-name enterprises, the Chinese old-name has a wide range of popularity and good reputation, and it is not only an important part of the excellent traditional culture of the Chinese nation. Since China's entry into WTO, the exchanges of international trade have become more and more frequent, and China has also been further integrated into the tide of economic globalization, which has played an important role in promoting China's economic development. However, in the process of implementing the strategy of "going out" by Chinese enterprises, many well-known Chinese enterprises have not formed a good and broad international vision in opening up domestic and foreign markets, as well as insufficient attention to their own awareness of intellectual property protection, and so on. As a result, frequent violations of the intellectual property rights and interests of traditional Chinese brands by competitors at home and abroad have occurred, for example, old names have been scrambled for registration and "hitchhiked", and so on, which has seriously damaged the reputation of old brands. It has seriously hindered the healthy development of old brands. It can be seen that the intellectual property protection of Chinese established enterprises has gradually become a major practical challenge for these enterprises to participate in international competition. Therefore, our country should strive to put forward feasible countermeasures and plans for the international protection of the intellectual property rights of Chinese old-name enterprises, in order to solve the problems of intellectual property protection faced by the Chinese old-name enterprises when they participate in the international competition. The international protection system of intellectual property rights is the inevitable product of international politics, international economy, international technical level, and the development of international trade to a certain historical stage. The most remarkable manifestation of its development is the establishment of the Convention or Agreement on the International Protection of intellectual property Rights. And through the domestic intellectual property system to achieve. The protection of intellectual property rights in China and the protection of international intellectual property rights are prosperous and damaged. Only the legislation of intellectual property rights of old Chinese brands in China is actively close to the legal system standards of international intellectual property rights. Chinese established enterprises can obtain a more advanced level of international intellectual property protection. Trade name right is an important part of the laws of various countries, which is protected by more extensive and strict laws in the increasingly frequent international trade. However, at present, the legislation of trade name right in our country is in a vacuum state. Therefore, our country should devote ourselves to the legislation of trade name right and actively move closer to the international intellectual property protection standard. To seek the protection of international intellectual property rights conventions or treaties. At the same time, Chinese old brand enterprises should also pay attention to the protection of intellectual property rights from the multiple angles of copyright protection, trade secret right protection, well-known trademark protection and so on. This is because copyright protection, trade secret right protection and well-known trademark protection are all important contents of international intellectual property protection, but in the past, the awareness of intellectual property protection of Chinese established enterprises is not in place and the ways to ignore these protection are ignored. Therefore, through the study of the international protection of intellectual property rights of old Chinese brands, first of all, it can provide strong legal support for Chinese established enterprises to actively participate in the international market competition. Secondly, taking the international intellectual property protection system as a reference, strengthening the legislation of the right of old Chinese brands and constructing the intellectual property protection system of Chinese old brands can promote the integration of China's civil and commercial legal system with the international legal system. And it is conducive to breaking the imbalance between developing and developed countries on the level of intellectual property protection; Finally, it can avoid the bad luck of Chinese national excellent traditional culture, which has been famous for hundreds of years, in the fierce international competition.
【學(xué)位授予單位】：揚(yáng)州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：D923.4;D997.1

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