中華老字號知識產權的國際保護
發(fā)布時間：2019-05-10 06:08
【摘要】：中華老字號是具有廣泛的知名度和美譽度的字號,它不但是中華民族優(yōu)秀傳統(tǒng)文化重要組成部分,而且還是中華老字號企業(yè)重要的無形財產。自從入世以來,國際貿易的交往日趨頻繁,中國也進一步地融入經濟全球化的浪潮中來,這對我國經濟發(fā)展起到重大推動作用。然而,在實行中國企業(yè)“走出去”的戰(zhàn)略過程中,由于很多中華老字號企業(yè)在開拓國內外市場中沒有形成良好廣闊的國際視野,以及對自身知識產權保護意識重視不足等原因,因此,導致頻繁出現(xiàn)海內外競爭主體侵犯中華老字號知識產權權益現(xiàn)象的發(fā)生,比如老字號被搶注、被“搭便車”等,這給老字號信譽帶來重度毀損,嚴重的阻礙了老字號的健康發(fā)展。可見,中華老字號企業(yè)的知識產權保護問題逐漸成為這些企業(yè)參與國際競爭所面臨的重大現(xiàn)實挑戰(zhàn)。因此,我國應致力于提出中華老字號知識產權國際保護的切實可行的對策和方案,以解中華老字號企業(yè)參與國際競爭時所面臨的知識產權保護問題之困。 知識產權國際保護制度是國際政治、國際經濟、國際技術水平、國際貿易發(fā)展到一定歷史階段的必然產物,它發(fā)展最顯著的表現(xiàn)形式就是知識產權國際保護公約或協(xié)議的建立,并通過國內知識產權制度來實現(xiàn)的。我國知識產權保護與國際知識產權保護是一榮俱榮、一損俱損的相互關系,只有我國中華老字號知識產權的立法積極地向國際知識產權法律制度標準靠攏,中華老字號的企業(yè)才能地獲得更先進水平的國際知識產權保護。商號權是各國法律的重要內容,在當前日趨頻繁的國際貿易中受到更為廣泛和嚴格的法律保護。然而,當前我國對商號權的立法是處于真空狀態(tài),因此,我國應該致力于商號權方面的立法,積極地向國際知識產權保護標準靠攏,以尋求知識產權國際保護公約或條約的保護。同時,中華老字號企業(yè)也應該注重從中華老字號著作權保護、商業(yè)秘密權保護、馳名商標保護等多元角度加強自身知識產權保護的建設。這是因為著作權保護、商業(yè)秘密權保護、馳名商標保護都是國際知識產權保護的重要內容,只是在之前的中華老字號企業(yè)知識產權保護意識不到位,忽略這些保護的途徑而已。因此,通過對中華老字號知識產權國際保護的研究,首先,可以為中華老字號企業(yè)積極地參與國際市場競爭提供有力的法律支撐；其次,以國際知識產權保護制度為參考,加強中華老字號商號權的立法,構建我國中華老字號知識產權保護體系,可促使我國民商法律制度與國際法律制度的接軌,并有利于打破發(fā)展中國家與發(fā)達國家對知識產權保護水平的不平衡性；最后,可以避免我國動輒上百年的中華老字號的民族優(yōu)秀傳統(tǒng)文化在激烈的國際競爭中毀于一旦的厄運。
[Abstract]:As an important part of the excellent traditional culture of the Chinese nation and an important intangible property of the Chinese old-name enterprises, the Chinese old-name has a wide range of popularity and good reputation, and it is not only an important part of the excellent traditional culture of the Chinese nation. Since China's entry into WTO, the exchanges of international trade have become more and more frequent, and China has also been further integrated into the tide of economic globalization, which has played an important role in promoting China's economic development. However, in the process of implementing the strategy of "going out" by Chinese enterprises, many well-known Chinese enterprises have not formed a good and broad international vision in opening up domestic and foreign markets, as well as insufficient attention to their own awareness of intellectual property protection, and so on. As a result, frequent violations of the intellectual property rights and interests of traditional Chinese brands by competitors at home and abroad have occurred, for example, old names have been scrambled for registration and "hitchhiked", and so on, which has seriously damaged the reputation of old brands. It has seriously hindered the healthy development of old brands. It can be seen that the intellectual property protection of Chinese established enterprises has gradually become a major practical challenge for these enterprises to participate in international competition. Therefore, our country should strive to put forward feasible countermeasures and plans for the international protection of the intellectual property rights of Chinese old-name enterprises, in order to solve the problems of intellectual property protection faced by the Chinese old-name enterprises when they participate in the international competition. The international protection system of intellectual property rights is the inevitable product of international politics, international economy, international technical level, and the development of international trade to a certain historical stage. The most remarkable manifestation of its development is the establishment of the Convention or Agreement on the International Protection of intellectual property Rights. And through the domestic intellectual property system to achieve. The protection of intellectual property rights in China and the protection of international intellectual property rights are prosperous and damaged. Only the legislation of intellectual property rights of old Chinese brands in China is actively close to the legal system standards of international intellectual property rights. Chinese established enterprises can obtain a more advanced level of international intellectual property protection. Trade name right is an important part of the laws of various countries, which is protected by more extensive and strict laws in the increasingly frequent international trade. However, at present, the legislation of trade name right in our country is in a vacuum state. Therefore, our country should devote ourselves to the legislation of trade name right and actively move closer to the international intellectual property protection standard. To seek the protection of international intellectual property rights conventions or treaties. At the same time, Chinese old brand enterprises should also pay attention to the protection of intellectual property rights from the multiple angles of copyright protection, trade secret right protection, well-known trademark protection and so on. This is because copyright protection, trade secret right protection and well-known trademark protection are all important contents of international intellectual property protection, but in the past, the awareness of intellectual property protection of Chinese established enterprises is not in place and the ways to ignore these protection are ignored. Therefore, through the study of the international protection of intellectual property rights of old Chinese brands, first of all, it can provide strong legal support for Chinese established enterprises to actively participate in the international market competition. Secondly, taking the international intellectual property protection system as a reference, strengthening the legislation of the right of old Chinese brands and constructing the intellectual property protection system of Chinese old brands can promote the integration of China's civil and commercial legal system with the international legal system. And it is conducive to breaking the imbalance between developing and developed countries on the level of intellectual property protection; Finally, it can avoid the bad luck of Chinese national excellent traditional culture, which has been famous for hundreds of years, in the fierce international competition.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：D923.4;D997.1
本文編號：2473399
[Abstract]:As an important part of the excellent traditional culture of the Chinese nation and an important intangible property of the Chinese old-name enterprises, the Chinese old-name has a wide range of popularity and good reputation, and it is not only an important part of the excellent traditional culture of the Chinese nation. Since China's entry into WTO, the exchanges of international trade have become more and more frequent, and China has also been further integrated into the tide of economic globalization, which has played an important role in promoting China's economic development. However, in the process of implementing the strategy of "going out" by Chinese enterprises, many well-known Chinese enterprises have not formed a good and broad international vision in opening up domestic and foreign markets, as well as insufficient attention to their own awareness of intellectual property protection, and so on. As a result, frequent violations of the intellectual property rights and interests of traditional Chinese brands by competitors at home and abroad have occurred, for example, old names have been scrambled for registration and "hitchhiked", and so on, which has seriously damaged the reputation of old brands. It has seriously hindered the healthy development of old brands. It can be seen that the intellectual property protection of Chinese established enterprises has gradually become a major practical challenge for these enterprises to participate in international competition. Therefore, our country should strive to put forward feasible countermeasures and plans for the international protection of the intellectual property rights of Chinese old-name enterprises, in order to solve the problems of intellectual property protection faced by the Chinese old-name enterprises when they participate in the international competition. The international protection system of intellectual property rights is the inevitable product of international politics, international economy, international technical level, and the development of international trade to a certain historical stage. The most remarkable manifestation of its development is the establishment of the Convention or Agreement on the International Protection of intellectual property Rights. And through the domestic intellectual property system to achieve. The protection of intellectual property rights in China and the protection of international intellectual property rights are prosperous and damaged. Only the legislation of intellectual property rights of old Chinese brands in China is actively close to the legal system standards of international intellectual property rights. Chinese established enterprises can obtain a more advanced level of international intellectual property protection. Trade name right is an important part of the laws of various countries, which is protected by more extensive and strict laws in the increasingly frequent international trade. However, at present, the legislation of trade name right in our country is in a vacuum state. Therefore, our country should devote ourselves to the legislation of trade name right and actively move closer to the international intellectual property protection standard. To seek the protection of international intellectual property rights conventions or treaties. At the same time, Chinese old brand enterprises should also pay attention to the protection of intellectual property rights from the multiple angles of copyright protection, trade secret right protection, well-known trademark protection and so on. This is because copyright protection, trade secret right protection and well-known trademark protection are all important contents of international intellectual property protection, but in the past, the awareness of intellectual property protection of Chinese established enterprises is not in place and the ways to ignore these protection are ignored. Therefore, through the study of the international protection of intellectual property rights of old Chinese brands, first of all, it can provide strong legal support for Chinese established enterprises to actively participate in the international market competition. Secondly, taking the international intellectual property protection system as a reference, strengthening the legislation of the right of old Chinese brands and constructing the intellectual property protection system of Chinese old brands can promote the integration of China's civil and commercial legal system with the international legal system. And it is conducive to breaking the imbalance between developing and developed countries on the level of intellectual property protection; Finally, it can avoid the bad luck of Chinese national excellent traditional culture, which has been famous for hundreds of years, in the fierce international competition.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：D923.4;D997.1
【參考文獻】
相關期刊論文 前10條
1 弗蘭索瓦·居爾舒;商標國際保護的最新發(fā)展[J];中華商標;2000年07期
2 鄭成思;“入世”與知識產權保護[J];中華商標;2002年01期
3 羅東川;入世后商標專用權的司法保護[J];中華商標;2002年03期
4 梁志揚;對入世后商標管理工作的思考[J];中華商標;2002年08期
5 馮曉青;;企業(yè)商標國際注冊及商標國際化經營戰(zhàn)略略論[J];商業(yè)研究;2008年01期
6 李冬梅,徐紅菊;知識產權國際保護制度的法理學分析[J];當代法學;2001年07期
7 ;論商號的知識產權保護——由“歐美大地”案所引發(fā)的思考[J];電子知識產權;2004年01期
8 宋曉亭;;談老字號中的知識產權問題[J];電子知識產權;2009年09期
9 李昌道;世貿法律規(guī)則和中國司法審查[J];復旦學報(社會科學版);2002年06期
10 馬連元;;國際知識產權保護與PCT[J];中國發(fā)明與專利;2006年05期
，本文編號：2473399
本文鏈接：http://sikaile.net/falvlunwen/guojifa/2473399.html
