發(fā)布時間：2018-09-01 20:29

【摘要】： 當(dāng)前,我國正處于快速現(xiàn)代化的過程中,傳統(tǒng)的社會秩序、階層劃分、利益區(qū)間和道德觀念正在發(fā)生深刻變革,人們在觀念和利益兩個層面受到強(qiáng)有力沖擊,各種新的社會矛盾不斷醞釀、生成、融合、累加,而既有的管理理念、管理體制和溝通模式,不能完全適應(yīng)調(diào)整新生矛盾的需求。在這樣的大背景下,群體性事件越來越普遍的出現(xiàn)在我們的視野中,已經(jīng)成為了一種不能忽視、且有著深刻影響的社會現(xiàn)象。 承認(rèn)群體性事件在較長的時間段內(nèi)持續(xù)存在,對群體性事件進(jìn)行有效地處置,是各級行政機(jī)關(guān)在引領(lǐng)經(jīng)濟(jì)社會發(fā)展、實(shí)施社會管理中必須面對的一個重要課題。但是隨著社會的發(fā)展,公眾民主意識、法律意識、權(quán)利意識不斷地提高,輿論的透明度不斷增強(qiáng),傳統(tǒng)的行政強(qiáng)制手段越來越不適應(yīng)應(yīng)對群體性事件的需要,在一些情況下反而導(dǎo)致群體性事件事態(tài)的進(jìn)一步激化。更重要的是,單純的行政強(qiáng)制方式可能會在較短的時間內(nèi)取得形式上的效果,卻進(jìn)一步累加了潛在的社會矛盾,以至于抵消行政主體在維持社會長期和諧穩(wěn)定上所作的努力。 正是由于這些原因,形式更加人性化、手段更加靈活的危機(jī)傳播方法,被越來越廣泛地運(yùn)用到群體性事件的處理中。實(shí)踐中,危機(jī)傳播手段的運(yùn)用,也的確取得了不錯的效果,甚至一些由于前期處置不當(dāng)導(dǎo)致激化的群體性事件,在危機(jī)傳播手段進(jìn)入后得到了有效的控制。 但是,群體性事件本身是一個動態(tài)變化的過程,不同階段有著不同的特點(diǎn),這些特點(diǎn)直接塑造著危機(jī)傳播的情景。危機(jī)傳播手段要充分發(fā)揮自己的作用,就必須正視這些不同的情境,有針對性地在策略上進(jìn)行調(diào)整,才能保證預(yù)期效果的實(shí)現(xiàn)。 本文研究的重點(diǎn),就是在對群體性事件的階段劃分、危機(jī)傳播的相關(guān)要素進(jìn)行分析的基礎(chǔ)上,研究針對群體性事件不同階段的不同特點(diǎn),應(yīng)該對危機(jī)傳播策略進(jìn)行怎樣的調(diào)整,以求取得最好的危機(jī)傳播效果。
[Abstract]:At present, our country is in the process of rapid modernization. The traditional social order, stratum division, interest range and moral concept are undergoing profound changes. All kinds of new social contradictions are constantly brewing, forming, merging and accumulating, but the existing management concepts, management system and communication mode can not completely adapt to the needs of adjusting the new contradictions. Against this background, mass events are becoming more and more common in our field of vision, which has become a social phenomenon which can not be ignored and has profound influence. It is an important task for administrative organs at all levels to lead the development of economy and society and to carry out social management. However, with the development of society, public consciousness of democracy, law, rights and transparency of public opinion, the traditional administrative coercive measures are more and more unable to meet the needs of mass events. In some cases, it leads to further aggravation of the state of affairs of mass events. More importantly, the simple administrative compulsion may achieve formal effect in a short time, but it further accumulates the potential social contradictions, so as to counteract the efforts made by the administrative subject in maintaining the long-term harmony and stability of the society. Because of these reasons, the crisis communication method with more humanized form and more flexible means is more and more widely used in the handling of mass incidents. In practice, the use of the means of crisis communication has indeed achieved good results, and even some group incidents, which have been intensified due to improper handling in the early stage, have been effectively controlled after the means of crisis communication have entered. However, the group event itself is a dynamic change process, different stages have different characteristics, these characteristics directly shape the situation of crisis spread. In order to give full play to the role of the means of crisis communication, we must face these different situations and adjust the strategies in order to ensure the realization of the expected effect. The focus of this paper is to study how to adjust the strategy of crisis communication according to the different characteristics of different stages of group events on the basis of the analysis of the phase division of group events and the related elements of crisis communication. In order to achieve the best spread of the crisis.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：D631.4

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 盧江南;草根之魅：新浪微博在“烏坎事件”中的傳播機(jī)制研究[D];中國青年政治學(xué)院;2012年

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本文編號：2218269