本文選題：中醫(yī)藥傳播　切入點(diǎn)：新媒體　出處：《醫(yī)學(xué)與哲學(xué)(A)》2017年05期

【摘要】：新媒體時代的到來被認(rèn)為是人類社會傳播媒介發(fā)展史上的重大變革,中醫(yī)藥事業(yè)在當(dāng)代的傳承與傳播也應(yīng)自覺接受新媒體時代的檢驗(yàn)。從中醫(yī)藥新媒體傳播現(xiàn)狀看,存在信息污染與"把關(guān)人"缺失、學(xué)界自身"失語危機(jī)"、人文文化遮蔽科學(xué)文化、傳播分化造成數(shù)字鴻溝等倫理失范現(xiàn)象。中醫(yī)藥新媒體傳播實(shí)踐應(yīng)嚴(yán)格遵循醫(yī)學(xué)倫理原則,符合傳播倫理規(guī)范,在可信性、適用性和適度性原則的指導(dǎo)下,遵從"自律"與"他律"相結(jié)合,從政府、行業(yè)、專家和受眾四方面多管齊下,積極重構(gòu)中醫(yī)藥新媒體傳播倫理價值與規(guī)范。
[Abstract]:The arrival of the new media era is regarded as a major change in the history of the media development of human society, and the inheritance and dissemination of the cause of traditional Chinese medicine in the contemporary era should be consciously examined by the new media era. There are phenomena of information pollution and lack of gatekeepers, academic circles' own aphasia crisis, humanistic culture obscuring science and culture, spreading differentiation and so on. The new media communication practice of traditional Chinese medicine should strictly follow the principles of medical ethics. Under the guidance of the principles of credibility, applicability and appropriateness, following the principles of credibility, applicability and appropriateness, and following the combination of "self-discipline" and "heteronomy", the communication ethics should be carried out from four aspects: government, industry, experts and audience. Actively reconstruct the ethical values and norms of new media dissemination of traditional Chinese medicine.
【作者單位】： 南京中醫(yī)藥大學(xué)中醫(yī)文化研究中心;
【基金】：2015年江蘇省高校哲學(xué)社會科學(xué)重點(diǎn)研究基地重大項目(2015JDXM012)
【分類號】：G206;R2-03
，

本文編號：1661753