集旅游度假和健康服務(wù)為一體的醫(yī)療旅游是當(dāng)前世界旅游經(jīng)濟(jì)中一個(gè)日益成長(zhǎng)的市場(chǎng),其中,泰國(guó)的醫(yī)療旅游產(chǎn)業(yè)位居亞洲領(lǐng)先位置。來(lái)自中國(guó)的醫(yī)療游客是泰國(guó)醫(yī)療旅游客源中的重要組成部分,特別是在中國(guó)開(kāi)放二胎政策以后,來(lái)泰國(guó)的中國(guó)醫(yī)療游客人數(shù)劇增。由于泰國(guó)的醫(yī)療條件在人員配置、設(shè)施設(shè)備、技術(shù)服務(wù)等方面的優(yōu)勢(shì),使得泰國(guó)的醫(yī)療水準(zhǔn)可與一些發(fā)達(dá)國(guó)家比肩,且費(fèi)用低廉,因此對(duì)于那些正忙于尋求海外就醫(yī)的中國(guó)夫婦們來(lái)說(shuō),泰國(guó)醫(yī)療成為其首選�；诖�,本研究將目標(biāo)放在對(duì)赴泰國(guó)接受輔助生殖醫(yī)療服務(wù)的中國(guó)醫(yī)療游客的消費(fèi)行為意向產(chǎn)生影響的一些因素上。本研究在文獻(xiàn)綜述的基礎(chǔ)上構(gòu)建醫(yī)療旅游服務(wù)質(zhì)量模型。該模型同時(shí)可以評(píng)估醫(yī)療旅游的服務(wù)質(zhì)量與行為意向之間的關(guān)聯(lián),以便更好地理解泰國(guó)醫(yī)療旅游服務(wù)的供應(yīng)方與中國(guó)醫(yī)療游客之間的關(guān)系。該模型中,服務(wù)滿(mǎn)意度是服務(wù)質(zhì)量和顧客消費(fèi)行為意向之間的中間介質(zhì),分為兩個(gè)維度:其一,基于交易維度的服務(wù)滿(mǎn)意度以關(guān)注醫(yī)療服務(wù)提供者和醫(yī)療游客在服務(wù)過(guò)程中的互動(dòng)關(guān)系為主;其二,基于雙方關(guān)系維度的服務(wù)滿(mǎn)意度則以醫(yī)療服務(wù)提供者與醫(yī)療游客之間的關(guān)系為主。消費(fèi)行為意向則包括口杯推薦的意向、再次赴泰國(guó)醫(yī)療旅游的意向、再次赴泰...

【文章頁(yè)數(shù)】：77 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background
    1.2 Significance of the study
    1.3 Research questions
    1.4 Research objectives
    1.5 Definition of key terms for this research
    1.6 Organization of the study
    1.7 Chapter conclusion
Chapter 2 Literature Review
    2.1 Service quality
    2.2 Healthcare service quality
        2.2.1 Core service and service delivery process
        2.2.2 Communication effectiveness quality
    2.3 Satisfaction
        2.3.1 Transaction-based satisfaction
        2.3.2 Relationship-based satisfaction
    2.4 Behavioral intentions
        2.4.1 Word-of-mouth (WOM) (recommendation) intention
        2.4.2 Intention to revisit
Chapter 3 Hypothesis development
    3.1 The relationship between service quality and satisfaction
    3.2 The relationship among service quality, satisfaction, and behavioral intentions
    3.3 The moderating effect of price reasonableness on the relationship betweensatisfaction and behavior intentions
    3.4 Conclusion
Chapter 4 Research Methodology
    4.1 Participants
    4.2 Design
    4.3 Pilot Test
        4.3.1 Reliability and Content validity
    4.4 conclusion
Chapter 5 Data Analysis and Results
    5.1 Demographics of participants
    5.2 Descriptive statistics analysis
    5.3 Confirmatory Factor Analysis
    5.4 Structural Equation Modeling
    5.5 Moderating Effects Testing
    5.6 Discussion
        5.6.1 Service quality and satisfaction
        5.6.2 Satisfaction and intention to revisit
        5.6.3 The moderation effect of price reasonableness
    5.7 Conclusion
Chapter 6 Conclusion
    6.1 Major finding in research and practical implication
    6.2 limitations and future research
Reference
Appendix: Questionnaire
附錄: 調(diào)查問(wèn)卷(Questionnaire Chinese Version)
攻讀碩士學(xué)位期間取得的研究成果
Acknowledgements
附件



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