發(fā)布時(shí)間：2024-03-23 00:50

　　社交網(wǎng)站聚集了全球眾多互聯(lián)網(wǎng)用戶。人們?cè)谏缃痪W(wǎng)站上能夠跨越虛擬社會(huì)網(wǎng)絡(luò),在網(wǎng)絡(luò)環(huán)境中自由地表達(dá)自我。近來有研究提出把使用和滿足理論用于對(duì)社交網(wǎng)站自我表達(dá)策略和社會(huì)資本的評(píng)估,以考察是由什么激發(fā)了用戶采用特定的自我表達(dá)策略和社會(huì)資本的表述。 為了進(jìn)一步探索被先前研究忽略的問題,我們對(duì)武漢所屬部分大學(xué)335名大學(xué)生進(jìn)行了自填式問卷調(diào)查。研究顯示在社交網(wǎng)站使用動(dòng)機(jī)與自我表達(dá)和社會(huì)資本兩個(gè)變量間存在特殊關(guān)系。對(duì)于第一個(gè)問題,回歸分析表明,社交網(wǎng)站用戶絕大多數(shù)采用的是能力策略；專業(yè)進(jìn)步動(dòng)機(jī)有力地預(yù)測(cè)了自我表達(dá)的能力策略。社會(huì)互動(dòng)動(dòng)機(jī)和習(xí)慣性消磨時(shí)間的動(dòng)機(jī)預(yù)測(cè)了榜樣策略和祈愿策略,而專業(yè)提高、社會(huì)互動(dòng)和娛樂放松則顯著預(yù)測(cè)了迎合策略。與本研究的第二個(gè)問題的相關(guān)分析表明：社會(huì)互動(dòng)、娛樂放松和信息分享的動(dòng)機(jī)明顯預(yù)測(cè)了橋接型社會(huì)資本,專業(yè)提高和社會(huì)互動(dòng)動(dòng)機(jī)有力地預(yù)測(cè)了結(jié)合型社會(huì)資本。最后,在自我表達(dá)策略和社會(huì)資本之間的回歸分析顯示：迎合策略和榜樣策略有力地預(yù)測(cè)了橋接型社會(huì)資本,而自我表達(dá)的能力策略、祈愿策略和榜樣策略很好地預(yù)測(cè)了結(jié)合型社會(huì)資本。研究結(jié)論提出：社交網(wǎng)站用戶在特定動(dòng)機(jī)下會(huì)偏向于使用特定策略進(jìn)行...

【文章頁(yè)數(shù)】：163 頁(yè)

【學(xué)位級(jí)別】：博士

【文章目錄】：
摘要
Abstract
LIST OF FIGURES
LIST OF TABLES
LIST OF ABBREVIATIONS
1 Introduction
    1.1 SOCIAL CAPITAL AND SELF-PRESENTATION IN SNSs
    1.2 PURPOSE OF THE STUDY
    1.3 THEORETICAL CAL CONTRIBUTION OF THE STUDY
    1.4 ORGANIZATION OF THE DISSERTATION
2 Literature Review
    2.1 USES AND GRATIFICATIONS THEORY
    2.2 IDENTIFIED MOTIVES OF SNS USAGE
    2.3 SELF-PRESENTATION
    2.4 IDENTIFIED STRATEGIES OF SELF-PRESENTATION
    2.5 SOCIAL CAPITAL
    2.6 THEORETICAL FRAMEWORK
    2.7 SUMMARY
3 Methods and Procedures
    3.1 RESEARCH PHILOSOPHY
    3.2 RESEARCH STRATEGY AND DESIGN
    3.4 QUESTIONNAIRE DESIGN
    3.5 DATA ANALYSIS
4 Results
    4.1 RESPONSE STATISTICS
    4.2 UNIVARIATE ANALYSIS
5 Analysis and Discussion
    5.1 MOTIVES AND SELF-PRESENTATION STRATEGIES OUTCOME
    5.2 MOTIVES AND SOCIAL CAPITAL OUTCOME
    5.3 SELF-PRESENTATION AND SOCIAL CAPITAL OUTCOME
    5.4 LINKING MOTIVES,SELF PRESENTATION AND SOCIAL CAPITAL
    5.5 SUMMARY OF KEY RESEARCH QUESTIONS
6 Conclusion
    6.1 MOTIVES OF SNS AND SELF-PRESENTATION STRATEGIES
    6.2 MOTIVES OF SNS AND SOCIAL CAPITAL
    6.3 SELF-PRESENTATION STRATEGIES AND SOCIAL CAPITAL
    6.4 THEORETICAL AND PRACTICAL IMPLICATIONS
    6.5 LIMITATIONS AND SUGGESTIONS FOR FUTUR-E RESEARCH
ACKNOWLEDGEMENTS
REFERENCES
APPENDICES
    A-RESEARCH QUESTIONNAIRE IN ENGLISH
    B-RESEARCH QUESTIONNAIRE IN CHINESE
    C-SUPPORTIVE DESCRIPTIVE STATISTICS
PUBLICATIONS



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