發(fā)布時(shí)間：2019-04-27 10:07

【摘要】：隨著媒介化社會的快速發(fā)展,媒介融合已呈不可逆轉(zhuǎn)之勢。在這種背景下,觀眾花費(fèi)在傳統(tǒng)電視上的時(shí)間越來越少。那么,面對傳統(tǒng)媒體的使用率下滑,電視媒體該如何脫離困境。在電視節(jié)目娛樂化的媒介生態(tài)中,在各類綜藝節(jié)目大行其道、層出不窮、原創(chuàng)性節(jié)目稀缺的當(dāng)下,電視文化類節(jié)目繼續(xù)尋找創(chuàng)新路徑紓解當(dāng)前的困境。本文運(yùn)用內(nèi)容分析法,對《見字如面》的節(jié)目內(nèi)容、節(jié)目形式和節(jié)目情感進(jìn)行分析,發(fā)現(xiàn)節(jié)目內(nèi)容呈現(xiàn)文化故事的特色,節(jié)目形式實(shí)現(xiàn)了重塑記憶的功能,節(jié)目情感達(dá)到了情緒共振的目的等多元化的傳播特色,并對電視文化類節(jié)目后續(xù)的發(fā)展提出了建議。
[Abstract]:With the rapid development of the media society, the integration of media has become irreversible. Against this background, viewers spend less and less time on traditional television. Then, in the face of the decline in the use of traditional media, how should television media out of difficulties. In the entertainment media ecology of TV programs, the variety shows are popular, emerging one after another, and original programs are scarce. TV cultural programs continue to look for innovative ways to alleviate the current plight. By using the content analysis method, this paper analyzes the content, form and emotion of the program, and finds that the content of the program presents the characteristics of the cultural story, and the form of the program realizes the function of reshaping memory. The emotion of the program achieves the aim of emotional resonance, and puts forward some suggestions for the follow-up development of the TV cultural programs.
【作者單位】： 湖北黃岡師范學(xué)院新聞與傳播學(xué)院;江西師范大學(xué);
【分類號】：G222

【參考文獻(xiàn)】

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1 黃鍇，

本文編號：2466888