報業(yè)轉(zhuǎn)型中的新聞移動直播運用研究
發(fā)布時間：2018-12-08 12:59
【摘要】：報紙作為老牌媒體,在傳媒行業(yè)擁有舉足輕重的地位,但隨著2004年“報紙寒冬論”的提出,其衰退也已成為不爭的事實。業(yè)內(nèi)各界人士開始尋找報業(yè)的“重生”之路,力圖扭轉(zhuǎn)頹勢,力挽狂瀾,各大報業(yè)紛紛步入轉(zhuǎn)型行列。伴隨著這股轉(zhuǎn)型大勢,“3D報紙”、“有聲報紙”、“云報紙”等報紙形態(tài)不斷涌現(xiàn),“新媒體”、“全媒體”、“融媒體”等專業(yè)術(shù)語也從“王謝堂前燕”,飛到“尋常百姓家”�，F(xiàn)如今,隨著互聯(lián)網(wǎng)技術(shù)的發(fā)展和移動設(shè)備的普及,作為新型傳播方式的移動直播受到了網(wǎng)民的熱捧,不同類型不同領(lǐng)域的移動直播平臺如雨后春筍般涌入大眾視野。其中,新聞移動直播逐漸成為各大報紙媒體在新聞報道過程中首選的信息傳播方式。2016年,移動直播市場風起云涌,Facebook、新浪、騰訊等各大互聯(lián)網(wǎng)企業(yè)紛紛注資建立自己的移動直播平臺,秀場直播、體育直播、游戲直播等直播方式聚集了眾多人氣�！度A盛頓郵報》、《人民日報》、《新京報》等報業(yè)媒體也在其中嗅到轉(zhuǎn)型契機,相繼在各自的移動客戶端上開辟直播窗口,攻奪戰(zhàn)略高地。新聞移動直播平臺數(shù)量也呈井噴式爆發(fā),成為報業(yè)轉(zhuǎn)型的新風口。本文通過分析新聞移動直播興起的背景、原因與特點,以及結(jié)合國內(nèi)外報業(yè)轉(zhuǎn)型中試水新聞移動直播的案例,分析新聞移動直播的優(yōu)勢,最后指出運用新聞移動直播出現(xiàn)的問題并提出相應對策。本文共分四章。第一章為緒論,主要闡述了新聞新聞移動直播的產(chǎn)生背景、研究目的和研究思路。通過近年來報業(yè)市場不斷衰退、廣告發(fā)行逐年下滑、互聯(lián)網(wǎng)技術(shù)迅速發(fā)展和移動客戶端的廣泛普及來展現(xiàn)報業(yè)的困境,并通過閱讀分析相關(guān)文獻資料,指出新聞移動直播可以給報業(yè)轉(zhuǎn)型帶來較大的發(fā)展空間。第二章是對新聞移動直播的發(fā)展及特點進行論述。本章主要用來表述新聞移動直播的概念、發(fā)展現(xiàn)狀和特點,認為新聞移動直播在新聞報道過程中,具有實時性、場景性、可視化、多樣性的特點。第三章通過分析國外的《華盛頓郵報》和國內(nèi)的《人民日報》、《新京報》在轉(zhuǎn)型過程中運用新聞移動直播的案例,認為在新聞報道中,可以將報業(yè)和新聞移動直播的優(yōu)勢進行結(jié)合,從而產(chǎn)生“1+12”影響力。第四章主要針對現(xiàn)階段報業(yè)轉(zhuǎn)型過程中,新聞移動直播出現(xiàn)的內(nèi)容同質(zhì)化嚴重、規(guī)范缺失、用戶體驗效果不佳、全能型記者匱乏的問題,認為應該避免同質(zhì)化、低俗化競爭,回歸內(nèi)容創(chuàng)新;完善互聯(lián)網(wǎng)相關(guān)法律法規(guī)的內(nèi)容;結(jié)合高新科技,拓展直播方式;培養(yǎng)新聞移動直播時代的全能型新聞人才。
[Abstract]:Newspaper, as an old media, plays an important role in the media industry, but its decline has become an indisputable fact with the presentation of "newspaper Winter Theory" in 2004. People from all walks of life in the industry began to look for the "rebirth" road of the newspaper industry, trying to reverse the downturn and turn the tide around, and the major newspaper industry stepped into the ranks of transformation one after another. With this trend of transformation, the forms of "3D newspapers", "audio newspapers", "cloud newspapers" and other newspaper forms are constantly emerging. The terms "new media", "all media", "integrated media" and other professional terms have also started from "Wang Xie Tang Qianyan Yan". Fly to "ordinary people's house". Nowadays, with the development of Internet technology and the popularity of mobile devices, mobile direct broadcasting as a new mode of communication has been popular among netizens. Mobile live broadcasting platforms of different types and different fields have sprung up into the public view. Among them, the mobile broadcast of news has gradually become the preferred mode of information dissemination in the process of news coverage by major newspaper media. In 2016, the mobile live broadcast market surged, and Facebook, Sina, Tencent and other major Internet enterprises have invested money to establish their own mobile live broadcasting platforms, live TV shows, live sports, live games, and other live broadcasting methods have gathered a lot of popularity. "Washington Post," People's Daily, " The Beijing News and other newspaper media have also sniffed the opportunity of transformation, one after another in their mobile clients on the opening of a live window to seize the strategic high ground. News mobile live broadcast platform number also blowout outbreak, become the new tuyere of newspaper industry transformation. This paper analyzes the background, reasons and characteristics of the rise of news mobile direct broadcasting, and analyzes the advantages of news mobile direct broadcasting by combining with the cases of domestic and foreign news industry transformation. Finally, the paper points out the problems of using news mobile direct broadcast and puts forward the corresponding countermeasures. This paper is divided into four chapters. The first chapter is the introduction, mainly elaborated the news mobile live broadcast the background, the research goal and the research thought. Through the decline of newspaper market in recent years, the decline of advertisement distribution year by year, the rapid development of Internet technology and the widespread popularity of mobile clients, the plight of newspaper industry can be revealed by reading and analyzing relevant literature. It is pointed out that mobile broadcast of news can bring great development space to the transformation of newspaper industry. The second chapter is the development and characteristics of news mobile direct broadcast. This chapter is mainly used to describe the concept, development status and characteristics of news mobile live broadcast. It is considered that news mobile broadcast has the characteristics of real-time, scene, visualization and diversity in the process of news reporting. In the third chapter, by analyzing the cases of the overseas Washington Post and the domestic "People's Daily" and the "Beijing News" using the news mobile broadcast in the process of transformation, the author thinks that in the news reports, Can combine the advantage of newspaper and news mobile direct broadcast, thus produce "1 12" influence. The fourth chapter mainly aims at the problems of serious homogeneity, lack of standard, poor effect of user experience and lack of comprehensive journalists in the process of newspaper industry transformation at present. We think that we should avoid homogenization and vulgar competition. Return to the content innovation; Improve the content of relevant laws and regulations of the Internet; combine high and new technology, expand the way of live broadcasting; train the omnipotent news talents in the era of mobile news broadcasting.
【學位授予單位】：重慶工商大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G210.7
本文編號：2368386
[Abstract]:Newspaper, as an old media, plays an important role in the media industry, but its decline has become an indisputable fact with the presentation of "newspaper Winter Theory" in 2004. People from all walks of life in the industry began to look for the "rebirth" road of the newspaper industry, trying to reverse the downturn and turn the tide around, and the major newspaper industry stepped into the ranks of transformation one after another. With this trend of transformation, the forms of "3D newspapers", "audio newspapers", "cloud newspapers" and other newspaper forms are constantly emerging. The terms "new media", "all media", "integrated media" and other professional terms have also started from "Wang Xie Tang Qianyan Yan". Fly to "ordinary people's house". Nowadays, with the development of Internet technology and the popularity of mobile devices, mobile direct broadcasting as a new mode of communication has been popular among netizens. Mobile live broadcasting platforms of different types and different fields have sprung up into the public view. Among them, the mobile broadcast of news has gradually become the preferred mode of information dissemination in the process of news coverage by major newspaper media. In 2016, the mobile live broadcast market surged, and Facebook, Sina, Tencent and other major Internet enterprises have invested money to establish their own mobile live broadcasting platforms, live TV shows, live sports, live games, and other live broadcasting methods have gathered a lot of popularity. "Washington Post," People's Daily, " The Beijing News and other newspaper media have also sniffed the opportunity of transformation, one after another in their mobile clients on the opening of a live window to seize the strategic high ground. News mobile live broadcast platform number also blowout outbreak, become the new tuyere of newspaper industry transformation. This paper analyzes the background, reasons and characteristics of the rise of news mobile direct broadcasting, and analyzes the advantages of news mobile direct broadcasting by combining with the cases of domestic and foreign news industry transformation. Finally, the paper points out the problems of using news mobile direct broadcast and puts forward the corresponding countermeasures. This paper is divided into four chapters. The first chapter is the introduction, mainly elaborated the news mobile live broadcast the background, the research goal and the research thought. Through the decline of newspaper market in recent years, the decline of advertisement distribution year by year, the rapid development of Internet technology and the widespread popularity of mobile clients, the plight of newspaper industry can be revealed by reading and analyzing relevant literature. It is pointed out that mobile broadcast of news can bring great development space to the transformation of newspaper industry. The second chapter is the development and characteristics of news mobile direct broadcast. This chapter is mainly used to describe the concept, development status and characteristics of news mobile live broadcast. It is considered that news mobile broadcast has the characteristics of real-time, scene, visualization and diversity in the process of news reporting. In the third chapter, by analyzing the cases of the overseas Washington Post and the domestic "People's Daily" and the "Beijing News" using the news mobile broadcast in the process of transformation, the author thinks that in the news reports, Can combine the advantage of newspaper and news mobile direct broadcast, thus produce "1 12" influence. The fourth chapter mainly aims at the problems of serious homogeneity, lack of standard, poor effect of user experience and lack of comprehensive journalists in the process of newspaper industry transformation at present. We think that we should avoid homogenization and vulgar competition. Return to the content innovation; Improve the content of relevant laws and regulations of the Internet; combine high and new technology, expand the way of live broadcasting; train the omnipotent news talents in the era of mobile news broadcasting.
【學位授予單位】：重慶工商大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G210.7
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