【摘要】：隨著網(wǎng)絡(luò)技術(shù)的蓬勃發(fā)展,新媒體搶占著傳統(tǒng)媒體的市場(chǎng),傳統(tǒng)媒體曾經(jīng)壟斷的市場(chǎng)地位不復(fù)存在,其中受到?jīng)_擊最大的是傳統(tǒng)報(bào)業(yè)市場(chǎng),單一的傳播模式和扁平的盈利模式已經(jīng)不能適應(yīng)時(shí)代的發(fā)展趨勢(shì),傳統(tǒng)報(bào)業(yè)的市場(chǎng)份額逐漸縮小。因此在這樣壓力下,傳統(tǒng)報(bào)業(yè)主動(dòng)與被動(dòng)地走上了全媒體發(fā)展的道路,媒介融合的時(shí)代來臨。重慶報(bào)業(yè)的改革轉(zhuǎn)型依托于國(guó)內(nèi)媒介融合的大勢(shì)所趨,走上了全媒體發(fā)展的道路。重慶成為直轄市以來,經(jīng)濟(jì)、政治、文化各方面高速發(fā)展,報(bào)業(yè)市場(chǎng)也是百花齊放,百家爭(zhēng)鳴的狀態(tài)。直到在2005年傳統(tǒng)報(bào)業(yè)市場(chǎng)受到了新媒體技術(shù)帶來的沖擊,傳媒市場(chǎng)一家獨(dú)大的壟斷局勢(shì)已經(jīng)被分割,重慶報(bào)業(yè)在這樣的局勢(shì)下大力發(fā)展全媒體,從而尋求長(zhǎng)遠(yuǎn)的發(fā)展模式。本文以國(guó)內(nèi)媒介融合的時(shí)代潮流為背景,以重慶為區(qū)域研究對(duì)象,探索重慶報(bào)業(yè)全媒體的發(fā)展道路,并提出自己對(duì)重慶報(bào)業(yè)全媒體未來發(fā)展的展望,希望能為重慶全媒體發(fā)展提供一些現(xiàn)實(shí)可行的路徑,也能為傳統(tǒng)報(bào)業(yè)全媒體的發(fā)展提供借鑒與參考。依托本文研究的主旨,文章一共分為7個(gè)部分。第一章主要論述了新媒體技術(shù)的出現(xiàn),導(dǎo)致傳統(tǒng)報(bào)業(yè)走上全媒體發(fā)展道路的時(shí)代背景,梳理了媒介融合和報(bào)業(yè)全媒體的概念以及研究現(xiàn)狀,總結(jié)了整篇文章的研究方法與創(chuàng)新點(diǎn);第二章闡述了我國(guó)報(bào)業(yè)全媒體發(fā)展的可行性和必要性,從而得出我國(guó)報(bào)業(yè)必須走向全媒體發(fā)展道路,并以全國(guó)具有代表性的全媒體融合案例為分析對(duì)象,梳理了我國(guó)報(bào)業(yè)全媒體的發(fā)展形式,為下文重慶報(bào)業(yè)的整體梳理做一個(gè)承上啟下的作用。第三章主要闡述了重慶報(bào)業(yè)曾經(jīng)經(jīng)歷的輝煌與現(xiàn)在面臨的迷茫,舉出當(dāng)下重慶報(bào)業(yè)全媒體多種出版形式,了解當(dāng)下重慶報(bào)業(yè)的具體發(fā)展形態(tài)。第四章具體分析了重慶報(bào)業(yè)全媒體的發(fā)展歷程,包含了全媒體發(fā)展的三個(gè)階段和三個(gè)層面,分析得出重慶報(bào)業(yè)全媒體還處于初步探索階段。第五章主要從傳播渠道方面、業(yè)務(wù)結(jié)構(gòu)方面、發(fā)展過程方面分析重慶報(bào)業(yè)全媒體的發(fā)展特征,以及分析了重慶報(bào)業(yè)全媒體發(fā)展的三個(gè)模式:報(bào)網(wǎng)合一的模式,建立融合式全媒體;報(bào)網(wǎng)分立的模式,建立擴(kuò)張式全媒體;聯(lián)合發(fā)展模式,建立聯(lián)合式全媒體。第六章主要闡釋了重慶報(bào)業(yè)全媒體發(fā)展面臨著區(qū)域性受到限制、同質(zhì)化現(xiàn)象嚴(yán)重、人才欠缺的困境,從內(nèi)容層面、管理層面、結(jié)構(gòu)層面提出了解決措施。最后一部分是總結(jié)與展望,雖然傳統(tǒng)報(bào)業(yè)市場(chǎng)面臨危機(jī),機(jī)遇與挑戰(zhàn)是同時(shí)并存的,發(fā)展全媒體是當(dāng)前媒介融合的背景下報(bào)變革業(yè)的出路,并且從重慶報(bào)業(yè)的媒介發(fā)展、媒體格局和人才標(biāo)準(zhǔn)方面提出了展望。
[Abstract]:With the rapid development of network technology, new media occupy the market of traditional media. The market position of traditional media once monopolized no longer exists, among which the traditional newspaper market is the most affected. The single mode of communication and flat mode of profit can not adapt to the trend of development of the times, the market share of the traditional newspaper industry gradually shrinks. Therefore, under such pressure, the traditional newspaper industry has actively and passively embarked on the road of all media development, and the era of media convergence has come. The reform and transformation of Chongqing newspaper industry depends on the trend of domestic media integration, and goes on the road of all media development. Since Chongqing became a municipality directly under the Central Government, its economy, politics and culture have developed at a high speed, and the newspaper market has been in full bloom and contending with a hundred schools of thought. Until 2005, the traditional newspaper market was impacted by the new media technology, and the monopoly situation of the media market has been divided. In this situation, Chongqing newspaper industry vigorously developed the whole media, thus seeking a long-term development model. In this paper, based on the trend of the integration of domestic media, taking Chongqing as the regional research object, this paper explores the development of the whole media of Chongqing newspaper industry, and puts forward its own prospects for the future development of the whole media of Chongqing newspaper industry. It is hoped that it can provide some practical and feasible paths for the development of Chongqing's whole media, and also provide reference and reference for the development of traditional whole media. Relying on the main purpose of this paper, the article is divided into seven parts. The first chapter mainly discusses the emergence of new media technology, which leads the traditional newspaper industry to take the road to the development of all media background, combing the concept of media convergence and newspaper all media, as well as the status quo of research. The research methods and innovation points of the whole article are summarized. The second chapter expounds the feasibility and necessity of the development of all-media in China's newspaper industry, and concludes that the newspaper industry of our country must go to the road of all-media development, and take the representative case of all-media integration as the analysis object. This paper combs the development form of the whole media of newspaper industry in our country, and makes a connecting role for the overall combing of Chongqing newspaper industry below. The third chapter mainly expounds the splendor and confusion that Chongqing newspaper industry has experienced and now faces, citing various publishing forms of all media in Chongqing newspaper industry at present, and understanding the specific development form of Chongqing newspaper industry at present. The fourth chapter analyzes the development process of the whole media in Chongqing, including three stages and three levels of the development of the whole media, and concludes that the whole media in Chongqing is still in the initial stage of exploration. The fifth chapter mainly analyzes the characteristics of Chongqing newspaper all media development from the aspects of communication channel, business structure and development process, and analyzes the three models of Chongqing newspaper all media development: the integration of newspaper and network. Establishment of integrated all-media; The model of separation of newspapers and networks, the establishment of the expansion of all media; the joint development of the model, the establishment of a joint all-media. The sixth chapter mainly explains that the development of all media in Chongqing newspaper industry is facing regional constraints, homogenization phenomenon is serious, lack of talent predicament, from the content level, management level, structural level put forward the solution. The last part is a summary and prospect. Although the traditional newspaper market is facing crisis, opportunities and challenges coexist, the development of all-media is the way out of reporting reform industry under the background of current media integration, and the development of Chongqing newspaper industry from the media. Media pattern and talent standards put forward the outlook.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G219.27

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