“90后”大學(xué)生利用新媒體傳播正能量路徑探析
發(fā)布時間：2018-09-04 11:34
【摘要】：新媒體逐步取代傳統(tǒng)媒體影響著人們的生活方式,"90后"大學(xué)生是新媒體的主要用戶群之一,引導(dǎo)大學(xué)生利用新媒體傳播正能量是高校工作的重中之重。近年來,高校在利用新媒體傳播正能量方面取得了一些成效,也存在新媒體利用不成體系、大學(xué)生被動接受正能量等問題。高校要以"90后"大學(xué)生為主體,使其從被動走向主動,擔(dān)任多重角色,通過加強大學(xué)生媒介素養(yǎng)、充分利用各種媒介形態(tài),通過建設(shè)新媒體傳播平臺、以"90后"大學(xué)生為主體建設(shè)隊伍、加強新媒體傳播正能量內(nèi)容建設(shè)、建立新媒體管理制度等路徑,傳播正能量,占領(lǐng)高校輿論陣地,形成正確的輿論導(dǎo)向。
[Abstract]:The new media is gradually replacing the traditional media to influence people's way of life. The "post-90s" college students are one of the main users of the new media, and guiding students to use the new media to spread positive energy is the most important part of the work of colleges and universities. In recent years, colleges and universities have made some achievements in using new media to spread positive energy. There are also some problems such as how to make use of new media and how to accept positive energy passively. Colleges and universities should take "post-90s" students as the main body, make them from passive to active, take on multiple roles, strengthen the media literacy of college students, make full use of all kinds of media forms, and build a new media communication platform. Taking the post-90s college students as the main body, we should strengthen the construction of the positive energy content of the new media dissemination, establish the new media management system, spread the positive energy, occupy the position of public opinion in colleges and universities, and form the correct public opinion guidance.
【作者單位】： 河南牧業(yè)經(jīng)濟學(xué)院;
【基金】：2016年度河南省科技廳軟科學(xué)研究項目“‘90后’大學(xué)生利用新媒體傳播正能量研究”(項目編號:162400410060)的階段性成果
【分類號】：G206;G645.5
本文編號：2221972
[Abstract]:The new media is gradually replacing the traditional media to influence people's way of life. The "post-90s" college students are one of the main users of the new media, and guiding students to use the new media to spread positive energy is the most important part of the work of colleges and universities. In recent years, colleges and universities have made some achievements in using new media to spread positive energy. There are also some problems such as how to make use of new media and how to accept positive energy passively. Colleges and universities should take "post-90s" students as the main body, make them from passive to active, take on multiple roles, strengthen the media literacy of college students, make full use of all kinds of media forms, and build a new media communication platform. Taking the post-90s college students as the main body, we should strengthen the construction of the positive energy content of the new media dissemination, establish the new media management system, spread the positive energy, occupy the position of public opinion in colleges and universities, and form the correct public opinion guidance.
【作者單位】： 河南牧業(yè)經(jīng)濟學(xué)院;
【基金】：2016年度河南省科技廳軟科學(xué)研究項目“‘90后’大學(xué)生利用新媒體傳播正能量研究”(項目編號:162400410060)的階段性成果
【分類號】：G206;G645.5
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