【摘要】：內(nèi)蒙古廣播電視臺(tái)“新聞廣播”頻率是內(nèi)蒙古自治區(qū)第一個(gè)專業(yè)的新聞廣播頻率。自2007年1月1日開播至今已有10年時(shí)間。10年來,內(nèi)蒙古廣播電視臺(tái)“新聞廣播”頻率雖然在不斷改革創(chuàng)新中取得了一定成績(jī),但是,同其他廣播頻率在收聽率和市場(chǎng)份額方面相比還存在著明顯的不足和差距。為了進(jìn)一步提高內(nèi)蒙古廣播電視臺(tái)“新聞廣播”頻率的競(jìng)爭(zhēng)力和影響力,本文以此頻率為研究對(duì)象,梳理頻率發(fā)展歷程,并從定位分析、節(jié)目分析、收聽動(dòng)態(tài)分析等方面進(jìn)行深入探討,針對(duì)其目前存在的薄弱環(huán)節(jié)提出可行性的建議和對(duì)策。本文由導(dǎo)論,正文(第一章到第四章),結(jié)論等三個(gè)部分組成。導(dǎo)論主要闡述了本文的選題原由、目的、意義及其研究現(xiàn)狀。正文第一章,主要闡述和交代了內(nèi)蒙古廣播電視臺(tái)“新聞廣播”頻率的發(fā)展歷程;第二章主要分析了“新聞廣播”代表性節(jié)目,以點(diǎn)代面說明新聞廣播在新聞宣傳與新聞報(bào)道及服務(wù)等方面所作的嘗試及效果;第三章闡述了“新聞廣播”頻率受眾領(lǐng)域的演變,分析了受眾年齡、學(xué)歷、職業(yè)、收入等的變化;第四章闡述了“新聞廣播”頻率目前存在的問題,并對(duì)今后的發(fā)展提出了幾點(diǎn)建議。最后對(duì)全文內(nèi)容做出總結(jié)。
[Abstract]:Inner Mongolia Radio and Television "News broadcast" frequency is the first professional news broadcast frequency in Inner Mongolia Autonomous region. It has been 10 years since it started broadcasting on January 1, 2007. In the past 10 years, although the frequency of "News Broadcasting" of Inner Mongolia Radio and Television Station has made some achievements in the continuous reform and innovation, however, Compared with other broadcast frequencies, there are still obvious gaps in listening rate and market share. In order to further improve the competitiveness and influence of the "News broadcast" frequency of Inner Mongolia Radio and Television Station, this paper takes this frequency as the research object, combs the frequency development course, and analyzes from the localization, the program analysis, Listening to the dynamic analysis and other aspects of in-depth discussion, in view of its existing weaknesses and put forward feasible suggestions and countermeasures. This paper consists of three parts: introduction, text (chapter 1 to chapter 4) and conclusion. The introduction mainly expounds the reason, purpose, significance and research status of this paper. The first chapter mainly expounds and explains the development course of "News broadcast" frequency of Inner Mongolia Radio and Television Station, the second chapter mainly analyzes the representative program of "News Broadcasting". The third chapter expounds the evolution of "News Broadcasting" frequency audience, analyzes the audience's age, education, occupation, etc. Chapter four expounds the problems existing in the frequency of "news broadcasting" and puts forward some suggestions for the future development. Finally, the full text of the content of the summary.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G229.2

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本文編號(hào)：2150817