本文選題：新媒體 + 受眾�。� 參考：《編輯學(xué)刊》2017年02期

【摘要】：移動(dòng)互聯(lián)時(shí)代,新媒體的迅猛發(fā)展給受眾傳統(tǒng)閱讀習(xí)慣帶來(lái)了強(qiáng)烈沖擊,受眾閱讀行為呈現(xiàn)出了幾個(gè)重要的新趨勢(shì)。智能終端的日益普及使移動(dòng)快餐式閱讀逐漸成為常態(tài);大數(shù)據(jù)支撐下的內(nèi)容批量生產(chǎn)激活了碎片化閱讀;虛擬現(xiàn)實(shí)技術(shù)催生了全新的可視化閱讀。從新媒體的語(yǔ)境意義上來(lái)說(shuō),受眾的閱讀行為正在發(fā)生著激烈變革與重構(gòu)。
[Abstract]:In the era of mobile internet, the rapid development of new media has brought a strong impact to the traditional reading habits of the audience, and the reading behavior of the audience has shown several important new trends. With the increasing popularity of intelligent terminals, mobile fast food reading gradually becomes the norm; mass production of content supported by big data activates fragmented reading; virtual reality technology gives birth to a new visual reading. In the sense of new media context, the audience's reading behavior is undergoing drastic changes and reconstruction.
【作者單位】： 信陽(yáng)師范學(xué)院;

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