本文關鍵詞：新聞傳播社會學視域下的臺灣蘋果動新聞考察，由筆耕文化傳播整理發(fā)布。

新聞傳播社會學視域下的臺灣蘋果動新聞考察

An Investigation of Apple Animated News from the Sociology of Journalism and Communication

[1] [2] [3]

Wang Hanxi, Liu Kai, Wan Chengna （ 1. Digital Manufacture Key Lab. of Hubei Province, Wuhan University of Technology, Wuhan, Hubei 430070; 2. Wuhan University of Technology

[1]武漢理工大學湖北省數(shù)字制造重點實驗室; [2]武漢理工大學出版社; [3]武漢理工大學《數(shù)字制造科學》編輯部,湖北武漢430070

文章摘要：臺灣戒嚴結束后，媒體成為藍綠陣營互相攻擊的工具；陷入低俗化的文化風氣為蘋果動新聞的流行提供了濃厚的文化氛圍；經(jīng)濟形態(tài)的結構性缺陷，導致臺灣民眾陷入常態(tài)性生存恐慌，造成對于新聞傳媒的結構性依賴；隨著數(shù)字化演進，臺灣民眾對于網(wǎng)絡和手機形成了高度依賴；三網(wǎng)融合的快速推進，為蘋果動新聞的廣泛傳播奠定了高技術基礎。由于報紙密度過大、閱報率不斷降低、外媒資本分割臺灣新聞傳媒市場，以及地下電臺的沖擊，，造成臺灣新聞傳媒產業(yè)的惡性競爭。在收視率的巨大壓力下，臺灣新聞傳媒產業(yè)不得不進行業(yè)態(tài)創(chuàng)新和技術創(chuàng)新。在此背景下，壹傳媒以數(shù)字化全媒體報業(yè)為發(fā)展方向，開發(fā)出具有戰(zhàn)略引領性的新聞產品---蘋果動新聞。該產品在臺灣的出現(xiàn)，是臺灣現(xiàn)在的社會形態(tài)、媒體競爭與創(chuàng)新環(huán)境的客觀必然。

Abstr：This paper analyzes the historical,social and business contexts of the emergence of Apple Animated News in Taiwan from the perspective of sociology of journalism and communication.It considers the political environment,cultural ambience,economic pattern,life customs and technological foundation as components of Taiwan’s social form,and presents a summary of the characteristics of Taiwan’s current social form.Political wrangling after Taiwan’s lifting of martial law has turned media into a weapon for the Pan-Blue and Pan-Green Coalitions to attack each other,Prevalent desinicization in Taiwan leads to cultural vulgarization,which provides a strong cultural ambience for the popularity of Apple Animated News,structural defects in Taiwanese economy causes a normalized survival panic in its citizens,who have developed a structural dependency of news media as a result,the entry into the digital era makes Taiwanese citizens highly depend on the Internet and mobile phones,rapid progress in tri-network integration has laid the technological foundation for the wide spread of Apple Animated News.Due to a limited population,overly dense newspaper publishing,declining newspaper readership,the deep entry into and carving-up of Taiwanese news market by foreign media capital,as well as competition from illegal radio stations,vicious competition has arisen in Taiwan’s news media market.Huge pressure from audience rating forces the industry to make continuous innovations in format and technology.In such a context,Next Media grasped the opportunity to develop towards the direction of digital omnimedia and created the strategically leading news product with five innovations-Apple Animated News.Its emergence in Taiwan is an objective and inevitable cons

文章關鍵詞：

Keyword：:Apple Animated News digital publishing digitally omnimedia newspaper publishing industry sociology of journalism and communication competition in media industry social environment of the media industr

課題項目：教育部人文社會科學研究規(guī)劃基金資助項目“數(shù)字出版存在形態(tài)的研究”（11YJA860020）、湖北省社會科學基金資助項目“為促進中部地區(qū)崛起重要戰(zhàn)略支點建設服務的動新聞報道形式研究”（2012267）、武漢市科學技術計劃項目“面向動新聞制作的數(shù)字新聞出版平臺構建研究”（2013060501010150）、武漢市社會科學基金資助項目“引領國家中心城市建設的武漢市數(shù)字出版產業(yè)發(fā)展戰(zhàn)略研究”（13043）

  本文關鍵詞：新聞傳播社會學視域下的臺灣蘋果動新聞考察，由筆耕文化傳播整理發(fā)布。