本文選題：品牌 + IP生態(tài)鏈　； 參考：《出版廣角》2017年12期

【摘要】：隨著《三生三世十里桃花》等由網(wǎng)絡(luò)小說改編的電視劇火爆刷新收視率和網(wǎng)絡(luò)播放量,各大品牌開始借助電視劇IP生態(tài)鏈開展不同形式的營銷創(chuàng)意,以提高品牌的知名度與美譽(yù)度。文章意在探究品牌借勢電視劇IP生態(tài)鏈進(jìn)行營銷的有效策略以及其在借勢營銷過程中存在的問題,幫助企業(yè)在借勢營銷時獲得最有效的方法以及最佳的效果。
[Abstract]:With the TV series adapted from the ten li in the third life of the third life, the TV series adapted from the network novels refreshed the ratings and the network playback, the major brands began to carry out different marketing ideas with the help of the TV series IP ecological chain to improve the reputation and reputation of the brand. The article aims to explore the effectiveness of the marketing of the IP ecological chain of the brand TV play. The strategy and its problems in the process of borrowing marketing help enterprises to get the most effective methods and best results in the way of marketing.
【作者單位】： 河北環(huán)境工程學(xué)院經(jīng)濟(jì)學(xué)系;
【分類號】：G229.2
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本文編號：2072408