本文選題：媒體信任 + 制度績(jī)效�。� 參考：《新聞與傳播研究》2017年05期

【摘要】：運(yùn)用全國(guó)綜合社會(huì)調(diào)查(China General Social Surevy,CGSS)2010年數(shù)據(jù),對(duì)中國(guó)媒體信任的影響因素與發(fā)生機(jī)制進(jìn)行研究發(fā)現(xiàn):民眾對(duì)中央媒體的信任度總體上非常高,這來源于民眾的收入公平感、傳統(tǒng)文化價(jià)值觀的影響、高頻率的收看電視、政治效能感與人際信任;使用互聯(lián)網(wǎng)、地區(qū)經(jīng)濟(jì)發(fā)展和家庭收入水平的提高、年輕化、教育年限增加是降低媒體信任的影響因素,這些因素推動(dòng)了傳統(tǒng)價(jià)值觀向自我表達(dá)價(jià)值觀轉(zhuǎn)變從而降低了媒體信任。伴隨著中國(guó)的現(xiàn)代化進(jìn)程,公眾對(duì)媒體的信任將呈現(xiàn)降低趨勢(shì);但如果媒體更加關(guān)切、回應(yīng)民眾的普遍訴求以提升民眾的政治效能感,就能提高公眾的信任度。
[Abstract]:Using the data of China General Social Surevyn CGSS in 2010, a study of the influencing factors and occurrence mechanism of Chinese media trust shows that people's trust in the central media is generally very high, which comes from the people's sense of income equity. The influence of traditional cultural values, the high frequency of watching TV, the sense of political efficacy and interpersonal trust, the use of the Internet, the improvement of regional economic development and the level of family income, the rejuvenation and the increase of years of education are the factors influencing the reduction of media trust. These factors promote the transformation of traditional values to self-expression values, thus reducing media trust. With China's modernization process, public trust in the media will decline, but if the media are more concerned and respond to popular demands to enhance public political efficacy, public trust can be enhanced.
【作者單位】： 浙江大學(xué)傳媒與國(guó)際文化學(xué)院;
【基金】：浙江省哲學(xué)社會(huì)科學(xué)規(guī)劃重點(diǎn)課題“社會(huì)變遷與社會(huì)信任研究”(項(xiàng)目編號(hào):16JDGH003)的階段性研究成果
【分類號(hào)】：G206
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本文編號(hào)：2071814