本文選題：“一帶一路” + 體育文化��； 參考：《曲阜師范大學(xué)》2017年碩士論文

【摘要】：“一帶一路”是目前我國(guó)最高的頂級(jí)層戰(zhàn)略,倍加受到國(guó)內(nèi)外的高度重視,也是我國(guó)將進(jìn)行的新一輪全面對(duì)外開放�！耙粠б宦贰焙献髦攸c(diǎn)是“五通”,在“五通”建設(shè)的過程中我們應(yīng)當(dāng)堅(jiān)持文化先行,促進(jìn)沿線的文明交流與人文互鑒。2017年1月中共中央辦公廳、國(guó)務(wù)院辦公廳印發(fā)《關(guān)于實(shí)施中華優(yōu)秀傳統(tǒng)文化傳承發(fā)展工程的意見》指出要推動(dòng)中外文化交流互鑒,加強(qiáng)“一帶一路”沿線國(guó)家文化交流合作,鼓勵(lì)發(fā)展對(duì)外文化貿(mào)易,讓更多體現(xiàn)中華文化特色、具有較強(qiáng)競(jìng)爭(zhēng)力的文化產(chǎn)品走向國(guó)際市場(chǎng)。體育文化本身就是一種特殊的文化,是一種世界性通俗文化活動(dòng),具有超越語言、種族、文明的中性色彩,體育文化的傳播正是貿(mào)易暢通和民心相通的契合點(diǎn)。然而,現(xiàn)實(shí)中我國(guó)體育文化傳播的內(nèi)容較少、路徑單一,并且缺乏系統(tǒng)全面的研究,尤其缺乏在“一帶一路”這一新時(shí)期背景下我國(guó)體育文化傳播層面上的研究。因此,進(jìn)行“一帶一路”背景下我國(guó)體育文化傳播的研究,對(duì)于促進(jìn)我國(guó)體育文化在這一新時(shí)期戰(zhàn)略背景下的傳播及發(fā)展“一帶一路”的合作重點(diǎn)具有重大的理論價(jià)值。本文主要采用文獻(xiàn)資料、專家調(diào)查、案例分析、比較分析、邏輯分析等研究方法,對(duì)“一帶一路”背景下我國(guó)體育文化的傳播進(jìn)行研究,初步得出以下結(jié)論:(1)“一帶一路”背景下我國(guó)體育文化的傳播有利于弘揚(yáng)我國(guó)優(yōu)秀傳統(tǒng)文化,增進(jìn)沿線各國(guó)人民的人文交流與文明互鑒,夯實(shí)我國(guó)同沿線國(guó)家合作的民心相通基礎(chǔ),擴(kuò)大文化產(chǎn)業(yè)規(guī)模與對(duì)外貿(mào)易,提升城市綜合影響力,表明我國(guó)體育文化在“一帶一路”背景下的傳播是必要的。(2)我國(guó)體育文化自身的優(yōu)勢(shì)與各省的區(qū)位優(yōu)勢(shì)為我國(guó)體育文化的傳播提供了內(nèi)部條件,而“古代絲綢之路”的成功開通、“一帶一路”基礎(chǔ)設(shè)施的建設(shè)與多方國(guó)家的積極響應(yīng)則創(chuàng)造了有利的外部條件。(3)“一帶一路”背景下我國(guó)體育文化的傳播應(yīng)以社會(huì)主義核心價(jià)值觀為引領(lǐng),堅(jiān)持創(chuàng)新發(fā)展,傳承中華文化基因,不忘本來、吸收外來、面向未來為指導(dǎo)思想,遵循合作與開放相結(jié)合、傳承與創(chuàng)新相結(jié)合、傳統(tǒng)與現(xiàn)代相結(jié)合、共建與共享相結(jié)合的傳播原則。(4)“一帶一路”背景下我國(guó)體育文化傳播的近期目標(biāo)是實(shí)現(xiàn)我國(guó)體育文化的有效傳播,中期目標(biāo)是建設(shè)體育文化產(chǎn)業(yè)園、打造中國(guó)體育文化品牌,遠(yuǎn)期目標(biāo)是實(shí)現(xiàn)各國(guó)經(jīng)濟(jì)利益的多邊共贏,以傳播重點(diǎn)內(nèi)容和創(chuàng)新融合傳播為主要任務(wù)。(5)構(gòu)建的“一帶一路”背景下我國(guó)體育文化傳播的內(nèi)容體系是由體育精神文化、體育制度文化、體育物質(zhì)文化3個(gè)一級(jí)指標(biāo),15個(gè)二級(jí)指標(biāo)和64個(gè)三級(jí)指標(biāo)組成。(6)“一帶一路”背景下我國(guó)體育文化傳播的手段是傳播主體的多樣化、傳播信息的整合與創(chuàng)新、傳播媒介的拓展化、傳播受眾的拓寬和傳播效果反饋的分析。(7)構(gòu)建的以政府為主體的、以企業(yè)為主體的、以社會(huì)組織為主體的和以個(gè)人為主體的四種傳播模式,可為“一帶一路”背景下我國(guó)體育文化的傳播提供一定的參考。(8)在“新亞歐大陸橋經(jīng)濟(jì)文化走廊”路線上將武術(shù)等民族傳統(tǒng)體育文化通過體育旅游、節(jié)慶賽事等方式進(jìn)行傳播,在“中蒙俄經(jīng)濟(jì)文化走廊”上將冰雪項(xiàng)目等通過冬奧會(huì)、投融資等方式進(jìn)行傳播,在“中國(guó)—中亞—西亞經(jīng)濟(jì)文化走廊”上將賽馬等騎射類體育文化通過亞洲藝術(shù)節(jié)等方式進(jìn)行傳播,在“中南半島經(jīng)濟(jì)文化走廊”上將舞龍舞獅等舞戲類體育文化通過文旅聯(lián)動(dòng)等方式進(jìn)行傳播,在“中巴經(jīng)濟(jì)文化走廊上”將騎馬射箭等騎射類體育文化通過中國(guó)文化中心、公益扶持等方式進(jìn)行傳播,在“孟中印緬經(jīng)濟(jì)文化走廊”上將投壺等跑跳擲類體育文化通過博覽會(huì)、體育旅游等方式進(jìn)行傳播。(9)應(yīng)從政府行政、行業(yè)自律、社會(huì)公眾、國(guó)際組織四個(gè)層面對(duì)“一帶一路”背景下我國(guó)體育文化的傳播進(jìn)行監(jiān)管。
[Abstract]:"Along the road" is the highest level of our country's top stratagem at present. It is highly valued both at home and abroad. It is also a new round of opening to the outside world. The focus of the "one way and one way" is "five links". In the course of the construction of the "five links", we should adhere to the first of the text and promote the cultural exchanges along the line and the mutual understanding of the humanities along the line. In January, the central office of the Communist Party of China, the office of the Central Committee of the Communist Party of China, and the office of the State Council issued the opinion on the implementation of the Chinese excellent traditional culture inheritance and development project. It pointed out that we should promote cultural exchanges and mutual understanding between China and foreign countries, strengthen cultural exchanges and cooperation along the "one area and one road", encourage the development of foreign cultural trade, and make more embody Chinese cultural characteristics and have a strong competition. The competitive cultural products are going to the international market. Sports culture itself is a special kind of culture, it is a worldwide popular cultural activity, which has the neutral color beyond language, race and civilization. The spread of sports culture is the link between trade smooth and popular heart. However, in reality, the content of sports culture is less in our country. A single path and a lack of systematic and comprehensive research, especially lack of research on the spread of sports culture in China under the new era of "one area and one road". Therefore, the study of the spread of sports culture in China under the background of "one area and one road" is to promote the spread and development of Chinese sports culture under the strategic background of this new period. The focal point of the "one area and one road" is of great theoretical value. This article mainly uses literature, expert investigation, case analysis, comparative analysis, logical analysis and other research methods to study the spread of sports culture in China under the background of "one way and one road", and preliminarily draws the following conclusions: (1) Chinese sports article under the background of "one way and one road" The spread is beneficial to carry forward our country's excellent traditional culture, enhance the people's cultural exchanges and mutual understanding of the people along the line, ramming the foundation of our country's cooperation with the countries along the line, expanding the scale of cultural industry and foreign trade, and promoting the comprehensive influence of the city, which indicates that the propagation of Chinese culture in the background of "one area and one road" is necessary. (2) the advantages of China's sports culture and the regional advantages of the provinces provide internal conditions for the spread of China's sports culture, while the "ancient Silk Road" has been successfully opened. The construction of the "one along the road" infrastructure and the active response of many countries have created favorable external conditions. (3) in the context of "one way and one road" The dissemination of national sports culture should be guided by the socialist core values, adhere to the innovation and development, inherit the Chinese cultural gene, do not forget the original, absorb the foreign, and face the future as the guiding ideology, follow the combination of cooperation and opening, inheritance and innovation, the combination of traditional and modern, and the combination of construction and sharing of the principle of communication. (4) "(4)" Under the background, the short-term goal of sports culture communication in China is to realize the effective dissemination of sports culture in China. The medium term goal is to build a sports culture industrial park and build a Chinese sports culture brand. The long-term goal is to achieve multilateral win-win cooperation in the economic interests of various countries, and the main task is to disseminate key internal capacity and innovation and integration. (5) construction of the main task. Under the background of "one way and one way", the content system of sports culture communication in China is composed of 3 first grade indexes, 15 two level indexes and 64 three grade indexes. (6) the means of the spread of sports culture in China is the diversification of the main body of communication and the whole dissemination of information under the background of the "one road". Cooperation and innovation, the expansion of the media, the broadening of the audience and the analysis of the feedback effect of communication. (7) the construction of the four modes of communication with the government as the main body, the social organization as the main body and the individual as the main body, can provide some reference for the spread of Chinese sports culture under the background of the "one way and one way". 8) in the "new Eurasian Continental Bridge Economic and cultural corridor" route, Wushu and other ethnic traditional sports culture are transmitted through sports tourism and festival events. In the "Sino Mongolia and Russia economic and cultural corridor", the ice and snow projects are transmitted and broadcast through the Winter Olympic Games, investment and financing, etc., in the "China Central Asia western Asia economic and cultural corridor". In the "Sino South Peninsula Economic and cultural corridor", the sports culture of the dragon and lion, such as dragon and lion, etc., are spread through the linkage of the Chinese culture and culture through the Asian Art Festival. In the "Sino Pakistan Economic and cultural corridor", the riding archery and other sports culture are taken by the Chinese culture through the Chinese culture. In the "Mencius and the Sino Burmese economic and cultural corridor", the sports culture will be spread through the exposition and sports tourism. (9) it should be transmitted from the four levels of government administration, industry self-discipline, social public and international organizations to the sports culture of our country under the background of "one area and one road" Supervision.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G80-05;G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王莉;;“一帶一路”戰(zhàn)略背景下我國(guó)馬拉松賽事旅游發(fā)展研究[J];當(dāng)代體育科技;2016年27期

2 吳洪疆;;“一帶一路”倡議下中國(guó)民族文化傳播問題芻議[J];忻州師范學(xué)院學(xué)報(bào);2016年04期

3 王頌吉;白永秀;;中國(guó)-中亞-西亞經(jīng)濟(jì)走廊建設(shè):進(jìn)展、問題與對(duì)策[J];貴州社會(huì)科學(xué);2016年08期

4 陳剛;;一帶一路與我國(guó)體育文化國(guó)際傳播策略研究[J];體育文化導(dǎo)刊;2016年07期

5 呂笑容;駱紅斌;;“中國(guó)武術(shù)絲路行”傳播機(jī)制研究——基于“一帶一路”的文化學(xué)視角[J];浙江體育科學(xué);2016年04期

6 秦淑娟;李邦君;陳朝霞;;“一帶一路”下的上海對(duì)外文化貿(mào)易發(fā)展新機(jī)遇及路徑研究[J];上海對(duì)外經(jīng)貿(mào)大學(xué)學(xué)報(bào);2016年04期

7 王洋;;淺析NBA國(guó)際化傳播的文化內(nèi)涵[J];新聞研究導(dǎo)刊;2016年13期

8 劉艷芹;;“一帶一路”背景下徐州武術(shù)“走出去”戰(zhàn)略研究[J];中華武術(shù)(研究);2016年06期

9 劉宗義;;中巴經(jīng)濟(jì)走廊建設(shè):進(jìn)展與挑戰(zhàn)[J];國(guó)際問題研究;2016年03期

10 賀文華;;論“中巴經(jīng)濟(jì)走廊”的戰(zhàn)略意義[J];北京工業(yè)職業(yè)技術(shù)學(xué)院學(xué)報(bào);2016年02期

相關(guān)會(huì)議論文 前1條

1 薛紅衛(wèi);;全球傳播進(jìn)程中我國(guó)體育文化對(duì)外傳播再審視[A];2015第十屆全國(guó)體育科學(xué)大會(huì)論文摘要匯編（一）[C];2015年

相關(guān)重要報(bào)紙文章 前2條

1 徐偉平;;建設(shè)中巴經(jīng)濟(jì)走廊 新疆板塊受關(guān)注[N];中國(guó)證券報(bào);2015年

2 凌常榮;;加快旅游業(yè)融合升級(jí)融入“一帶一路”發(fā)展戰(zhàn)略[N];廣西日?qǐng)?bào);2015年

相關(guān)博士學(xué)位論文 前2條

1 王恒同;我國(guó)CBA職業(yè)聯(lián)賽監(jiān)管機(jī)制研究[D];蘇州大學(xué);2014年

2 劉小學(xué);中國(guó)民族傳統(tǒng)體育在北歐的傳播[D];北京體育大學(xué);2010年

相關(guān)碩士學(xué)位論文 前3條

1 彭蓮s，

本文編號(hào)：2049971