移動(dòng)優(yōu)先對(duì)新聞媒體占領(lǐng)輿論陣地的技術(shù)支持
發(fā)布時(shí)間:2018-06-16 20:45
本文選題:移動(dòng)優(yōu)先 + 定制新聞。 參考:《電視研究》2017年10期
【摘要】:80后、90后,特別是尚未形成下載新聞資訊App習(xí)慣的95后,已成為移動(dòng)資訊規(guī)模未來(lái)發(fā)展的新動(dòng)力。面對(duì)輿論群體的改變,移動(dòng)優(yōu)先戰(zhàn)略成為共識(shí)。本文基于大數(shù)據(jù)背景下的定制新聞和輿論引導(dǎo)、融媒體技術(shù)帶來(lái)的融合新聞和輿情變化、VR直播技術(shù)帶來(lái)的沉浸新聞和理念創(chuàng)新展開深入探討,提出必須首先關(guān)注移動(dòng)優(yōu)先相應(yīng)的技術(shù)改變,才能準(zhǔn)確調(diào)整內(nèi)容生產(chǎn)思路,牢牢把握輿論陣地的主導(dǎo)權(quán)。
[Abstract]:Post-80s, post-90s, especially after 95, which has not yet formed the habit of downloading news App, has become a new driving force for the future development of mobile information scale. Facing the change of the public opinion group, the mobile priority strategy becomes the consensus. Based on the customized news and public opinion guidance under the background of big data, this paper discusses deeply the immersive news and idea innovation brought by VR live broadcast technology, which combines the fusion news and public opinion change brought by media technology. In order to adjust the thinking of content production accurately and firmly grasp the leading power of public opinion position, we must first pay attention to the corresponding technological change of mobile priority.
【作者單位】: 中國(guó)傳媒大學(xué)新聞傳播學(xué)部;
【分類號(hào)】:G206
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本文編號(hào):2028050
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