本文選題：年 + 廣播媒體��； 參考：《中國廣播》2017年02期

【摘要】：本文對2016年傳統(tǒng)廣播媒體的發(fā)展進(jìn)行了回顧盤點(diǎn),認(rèn)為2016年廣播媒體的發(fā)展可以概括為以下幾個方面:第一,拼內(nèi)容爭用戶,新頻率建設(shè)與老頻率改版并舉;第二,多平臺細(xì)分發(fā),全媒體報道筑廣播報道"新常態(tài)";第三,融媒體尋共贏,縱橫合作與聯(lián)盟持續(xù)展開;第四,破傳統(tǒng)求轉(zhuǎn)型,多層次創(chuàng)意模式助推"廣播4.0"時代;第五,重社交強(qiáng)互動,VR直播開啟廣播用戶新入口;第六,回本質(zhì)找初心,廣播"聲音"價值獲得再發(fā)現(xiàn);第七,轉(zhuǎn)機(jī)制抓技術(shù),應(yīng)急廣播體系建設(shè)穩(wěn)步推進(jìn)。
[Abstract]:This paper reviews the development of the traditional broadcast media in 2016, and concludes that the development of the broadcast media in 2016 can be summarized as follows: first, scrambling content for users, the construction of new frequency and the revision of the old frequency; second, Multi-platform subdivision, all-media coverage to build a "new normal" for broadcast reporting; third, the integration of the media to seek win-win, vertical and horizontal cooperation and alliances continue to unfold; fourth, breaking the tradition of transformation, multi-level creative mode to promote the "broadcasting 4.0" era; fifth, Social interaction and VR live broadcast open the new entrance of broadcast users; sixth, to find the original heart of the essence of broadcasting, the value of broadcasting "sound" is found again; seventh, to change the mechanism to grasp the technology, and the construction of emergency broadcasting system is advancing steadily.
【作者單位】： 中央人民廣播電臺;中國傳媒大學(xué)新聞學(xué)院;
【基金】：2015年度國家新聞出版廣電總局部級社科研究項(xiàng)目“媒介融合環(huán)境下廣播媒體生存空間拓展研究”階段性成果,編號:GD1532
【分類號】：G229.2
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本文編號：2001096