本文選題：視頻網(wǎng)站 + 自制節(jié)目　； 參考：《渤海大學(xué)》2016年碩士論文

【摘要】：國內(nèi)視頻網(wǎng)站在經(jīng)歷了早期用戶原創(chuàng)視頻上傳,燒錢買劇的時(shí)期后,由于版權(quán)意識增強(qiáng)與版權(quán)價(jià)格的高速攀升,國家對電視節(jié)目的政策管制,受眾與日俱增的娛樂需求,推動了視頻網(wǎng)站從內(nèi)容中介站向內(nèi)容制作商轉(zhuǎn)化,一種新的媒介內(nèi)容產(chǎn)品產(chǎn)生——視頻網(wǎng)站自制節(jié)目開始流行,視頻網(wǎng)站通過獨(dú)家或聯(lián)合完成的方式制作打造自己的節(jié)目。自制節(jié)目與生俱來的靈活性、自主性、多元的互動性,讓眾多視頻網(wǎng)站發(fā)現(xiàn)其巨大的商業(yè)空間,成為重點(diǎn)開發(fā)的對象。值得注意的是,目前視頻網(wǎng)站推出的自制節(jié)目雖名目繁多,背后的投入也不斷高漲,多方資源也持續(xù)流入,但節(jié)目最終比拼的依然是優(yōu)質(zhì)的內(nèi)容,誰家的內(nèi)容好誰就能留住最多的受眾,內(nèi)容為王依然在視頻網(wǎng)站自制節(jié)目中適用。可以說,視頻網(wǎng)站自制節(jié)目是在視頻網(wǎng)站面臨巨大的內(nèi)容渠道壓力下的一次逆襲與轉(zhuǎn)型,而其未來競爭的焦點(diǎn)依然是內(nèi)容。因此,本研究通過運(yùn)用文獻(xiàn)檢索、個(gè)案分析與內(nèi)容分析的研究方法,結(jié)合相關(guān)的傳播學(xué)理論,對國內(nèi)視頻網(wǎng)站自制節(jié)目發(fā)展現(xiàn)狀展開實(shí)際調(diào)研,從節(jié)目數(shù)量和類型、節(jié)目定位、節(jié)目制作和節(jié)目受眾等方面基本勾勒出視頻網(wǎng)站自制節(jié)目的發(fā)展特征,與此同時(shí)對國內(nèi)視頻網(wǎng)站自制節(jié)目的內(nèi)容特色進(jìn)行重點(diǎn)分析和研究。應(yīng)當(dāng)說,視頻網(wǎng)站自制節(jié)目內(nèi)容在題材上高度娛樂化、風(fēng)格上更具網(wǎng)絡(luò)化、表現(xiàn)形式上繼承傳統(tǒng)并求新求變,品質(zhì)上強(qiáng)調(diào)思想性、獨(dú)特性、技術(shù)性。當(dāng)然,我們也看到視頻網(wǎng)站自制節(jié)目在內(nèi)容上存在制作中忽視質(zhì)量水準(zhǔn)、缺少內(nèi)容把關(guān)與節(jié)目評估標(biāo)準(zhǔn)、忽視用戶體驗(yàn)的問題,而不斷提升內(nèi)容質(zhì)量、多面發(fā)力為打造優(yōu)質(zhì)內(nèi)容提供支持、廣辟內(nèi)容來源和提升用戶體驗(yàn)等是解決以上問題的關(guān)鍵措施。通過對國內(nèi)自制節(jié)目的內(nèi)容特色分析與問題對策的探討,為視頻網(wǎng)站自制節(jié)目的生存發(fā)展起到了一定的指導(dǎo)作用,具有現(xiàn)實(shí)意義。
[Abstract]:Domestic video websites have experienced the period of early user-generated video uploading, burning money and buying plays. Due to the increase of copyright awareness and the rapid rise in copyright prices, the national policy on television programs and the increasing demand for entertainment from the audience. Promoted the video website from the content intermediary station to the content producer transformation, a kind of new medium content product generation-the video website homemade program becomes popular, the video website through the exclusive or the joint completion way produces own program. The inherent flexibility, autonomy and multiple interactivity of self-made programs make many video websites discover their huge commercial space and become the focus of development. It is worth noting that although there are a variety of home-made programs launched by video websites at present, the investment behind them is constantly rising, and many resources continue to flow in, but the programs are still competing for high-quality content in the end. Who's good content will retain the largest audience, content Wang still used in homemade video sites. It can be said that the video website homemade program is a reverse attack and transformation under the huge pressure of the video website content channel, and the focus of its future competition is still the content. Therefore, this study through the use of literature retrieval, case analysis and content analysis research methods, combined with the relevant theory of communication, domestic video websites to develop the status quo of homemade programs, from the number and type of programs, program positioning, Program production and program audience basically outline the development characteristics of homemade video website program, at the same time, the content characteristics of domestic video website homemade program are analyzed and studied. It should be said that the content of home-made program of video website is highly entertaining in subject matter, more networked in style, inheriting tradition and seeking for new and changing in form, emphasizing ideological, unique and technical in quality. Of course, we also see that there are problems in the production of homemade programs on video websites that ignore the quality level, lack the standards of content control and program evaluation, ignore the user experience, and constantly improve the quality of content. The key measures to solve the above problems are to provide support for creating high quality content from many aspects, providing more content sources and improving user experience. Through the analysis of the content characteristics of the domestic homemade programs and the discussion of the countermeasures, it plays a guiding role in the survival and development of the home-made programs on the video websites, and has practical significance.
【學(xué)位授予單位】：渤海大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G222

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