本文選題：新媒體受眾 + 華龍網(wǎng)　； 參考：《重慶工商大學(xué)》2017年碩士論文

【摘要】：以地方新聞為主、集新媒體優(yōu)勢于一身的網(wǎng)絡(luò)新聞專題蓬勃發(fā)展,彌補(bǔ)了地方網(wǎng)絡(luò)新聞的不足,體現(xiàn)了深度報道的特點(diǎn)。在傳播信息、塑造品牌、引導(dǎo)輿論以及提升網(wǎng)站影響力方面發(fā)揮著日益重要的作用。隨著互聯(lián)網(wǎng)、移動互聯(lián)網(wǎng)和新媒體技術(shù)的發(fā)展,網(wǎng)絡(luò)新聞領(lǐng)域發(fā)生了重大變革。網(wǎng)民的媒介素養(yǎng)在日益提高,新媒體受眾也呈現(xiàn)出新的變化特征。因而對網(wǎng)絡(luò)新聞專題也提出了新的要求。本文在了解網(wǎng)絡(luò)新聞專題及相關(guān)概念和發(fā)展特點(diǎn)的基礎(chǔ)上分析其傳播功能與效果。以在2017年2月公布的“全國省級網(wǎng)站傳播力”排名榜中名列西部第一、全國第二的地方新聞網(wǎng)站——華龍網(wǎng)為例,展開對華龍網(wǎng)新聞專題的分析與闡述。全文研究分為五大部分:1.探討華龍網(wǎng)新聞專題發(fā)展的基本概況,包括華龍網(wǎng)及其新聞專題的發(fā)展現(xiàn)狀和影響力分析。2.從媒介地理學(xué)的角度分析華龍網(wǎng)新聞專題的概況,從“議程設(shè)置理論與受眾的關(guān)系”出發(fā)分析其受眾特征以及地理塑造作用,進(jìn)而分析其新聞專題的發(fā)展定位和地區(qū)輻射影響;3.詳細(xì)分析華龍網(wǎng)新聞專題的內(nèi)容、設(shè)計(jì)制作與報道層面,運(yùn)用內(nèi)容分析法主要從專題的報道特點(diǎn)和報道形態(tài)兩個方面進(jìn)行分析。通過案例分析法對專題進(jìn)行分類研究,從多個案例分析其在制作、選題角度、欄目設(shè)置、頁面設(shè)計(jì)等方面的具體做法和特色,以及其專題新聞在微博、微信、客戶端上的報道形態(tài)。4.通過對比分析,總結(jié)華龍網(wǎng)新聞專題相對于傳統(tǒng)媒體以及同類地方新聞網(wǎng)站——大眾網(wǎng)所體現(xiàn)的共同優(yōu)勢和自身不足,進(jìn)而分析當(dāng)下網(wǎng)絡(luò)新聞專題的“共同短板”。最后,結(jié)合當(dāng)下媒介融合發(fā)展的新趨勢,提出華龍網(wǎng)新聞專題提升自身影響力和競爭力的創(chuàng)新策略和發(fā)展途徑,可為其他地方新聞網(wǎng)站提供參考。主要從三個維度來實(shí)現(xiàn):內(nèi)容維度上,打造原創(chuàng)新聞,延伸國際視角;形態(tài)維度上,創(chuàng)新報道模式,整合融媒體專題;運(yùn)營維度上,完善“售后”服務(wù),打造“長尾效應(yīng)”。華龍網(wǎng)新聞專題研究,既具有理論意義,也具有實(shí)踐意義。理論方面,可以為其他地方新聞網(wǎng)站新聞專題的研究提供有價值的理論史料和案例參考;實(shí)踐方面,有利于指導(dǎo)和完善華龍網(wǎng)新聞專題的制作實(shí)踐,為業(yè)界提供實(shí)務(wù)參考。
[Abstract]:The special topic of network news, which is based on local news and integrates the advantages of new media, has developed vigorously, which makes up for the deficiency of local network news and embodies the characteristics of deep reporting. It plays an increasingly important role in spreading information, building brands, guiding public opinion and enhancing website influence. With the development of Internet, mobile internet and new media technology, great changes have taken place in the field of network news. The media literacy of netizens is improving day by day, the new media audience also presents the new change characteristic. Therefore, the network news special topic also put forward the new request. This paper analyzes the communication function and effect of network news on the basis of understanding its related concepts and development characteristics. Taking Hualong, a local news website, which ranks first in the west and second in China in the list of "Province-level website Communication Power" published in February 2017, as an example, this paper analyzes and expounds the news features of Hualong Web. The thesis is divided into five parts: 1. This paper probes into the basic situation of the development of the news special topic of Hualong net, including the development status and influence analysis of Hualong net and its news topic. From the view of media geography, this paper analyzes the general situation of Hualong net news topic, analyzes the characteristics of its audience and the role of geographical shaping from the perspective of "the relation between agenda setting theory and audience", and then analyzes the development orientation and regional radiation influence of its news topic. This paper analyzes the content, design, production and report of Hualong net news topic in detail. It mainly analyzes the characteristics and the form of the report by using the content analysis method. Through the case analysis method to classify the topic, from many cases to analyze its in the production, the selected topic angle, the column setting, the page design and so on the concrete method and the characteristic, as well as its special topic news in Weibo, WeChat, Report form on client. 4. Through comparison and analysis, this paper summarizes the common advantages and disadvantages of Hualong News compared with the traditional media and similar local news websites, and then analyzes the "common short board" of the current network news topics. Finally, according to the new trend of media integration and development, this paper puts forward the innovative strategies and development approaches for Hualong News to enhance its influence and competitiveness, which can be used as a reference for other local news websites. Mainly from three dimensions to achieve: content dimension, create original news, extend the international perspective; form dimension, innovative reporting mode, integration of media topics; operational dimension, improve "after-sales" services, create "long tail effect". The news special topic research of Hualong net, has the theory meaning, also has the practice significance. In theory, it can provide valuable theoretical historical data and case reference for the research of news topics on other local news websites. In practice, it is helpful to guide and perfect the production practice of news topics on Hualong, and to provide practical reference for the industry.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G210.7

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本文編號：1983239