本文選題：“南方名記” + 主流網(wǎng)紅　； 參考：《新聞戰(zhàn)線》2017年05期

【摘要】：用戶在哪里,傳播力的落腳點就在哪里。南方報業(yè)構(gòu)建"南方名記"培育工程,體現(xiàn)了主流媒體的社會責(zé)任感和使命感,也是擺脫困境的一條路徑。南方名記通過創(chuàng)作優(yōu)質(zhì)的內(nèi)容產(chǎn)品,形成具有影響力的個人品牌,發(fā)揮"名人效應(yīng)",用產(chǎn)品留住用戶,能夠讓中國好聲音傳播得更遠、更嘹亮。
[Abstract]:Where the user is, where the spread of the foothold. The construction of Southern Ming Ji in Southern newspaper reflects the sense of social responsibility and mission of the mainstream media and is also a way to get rid of the predicament. By creating high-quality content products, forming an influential personal brand, giving full play to the "celebrity effect" and retaining users with its products, Nan Mingji can make China's good sound spread farther and louder.
【作者單位】： 暨南大學(xué)新聞與傳播學(xué)院;
【分類號】：G219.2
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本文編號：1981631