本文選題：體育消費 + 大眾傳媒　； 參考：《西安體育學院》2016年碩士論文

【摘要】：體育消費的增長與大眾傳媒的積極宣傳密不可分,經(jīng)由媒體的宣傳,普通市民對于體育的興趣正逐步建立,大眾的體育消費觀念也日漸形成,研究大眾傳媒在某一特殊時段對于體育消費所產(chǎn)生的影響,從而更為清晰地了解媒體與體育消費之間的關系。2014年巴西世界杯期間,西安市的體育消費經(jīng)由大眾媒體的廣泛宣傳而達到一個歷史高峰,本文的研究以巴西世界杯期間西安市大眾傳媒對西安市體育消費所產(chǎn)生的影響為研究對象,分析總結(jié)了大眾傳媒影響西安市體育消費的具體方式、特點,并對在此期間大眾傳媒在促進體育消費方面的不足之處進行了反思,以期在將來重大體育賽事舉辦期間,為各大媒體更好地促進西安市體育消費的發(fā)展提供一定的借鑒。在研究過程中,本文采用了文獻綜述法、邏輯分析法、專家訪談法以及內(nèi)容分析法,本文的研究首先通過查閱相關的文獻資料對大眾傳媒影響體育消費的作用方式進行了歸納梳理,并對與之相關的理論進行了總結(jié)提煉,為本文的研究奠定理論基礎,然后通過與相關學科的專家進行溝通交流,完善本文的研究寫作。通過本文的研究,得出以下結(jié)論,1.巴西世界杯期間,大眾媒體通過積極的宣傳報道,極大地推動了西安市體育消費的增長;2.巴西世界杯期間西安市大眾傳媒為促進體育消費所發(fā)布的主要內(nèi)容為:議程設置構(gòu)建、商家廣告?zhèn)鞑ァ狳c事件報道、熱點賽事宣傳;3.大眾傳媒在巴西世界杯期間對西安市體育消費影響的方式主要表現(xiàn)在針對不同受眾,采用不同消費引導方式;普及消費理念,擴大體育消費傳播范圍;注重傳播時效,第一時間影響體育消費等三個方面。
[Abstract]:The growth of sports consumption is inextricably linked to the positive publicity of the mass media. Through media propaganda, the interest of ordinary citizens in sports is gradually established, and the concept of sports consumption of the masses is gradually formed. To study the impact of mass media on sports consumption at a particular time, so as to gain a clearer understanding of the relationship between media and sports consumption. The sports consumption in Xi'an has reached a historical peak through the extensive propaganda of mass media. This study focuses on the influence of mass media on sports consumption in Xi'an during the World Cup in Brazil. This paper analyzes and summarizes the specific ways and characteristics of mass media influencing sports consumption in Xi'an, and reflects on the shortcomings of mass media in promoting sports consumption during this period, with a view to holding major sports events in the future. For the major media to better promote the development of sports consumption in Xi'an to provide certain reference. In the course of the research, this paper adopts the literature review method, the logic analysis method, the expert interview method and the content analysis method. The research of this paper firstly summarizes the influence of mass media on sports consumption by consulting relevant literature, and summarizes and refines the relevant theories, which lays a theoretical foundation for this study. Then through the communication with the experts of related disciplines, improve the research and writing of this paper. Through the study of this paper, the following conclusions are drawn. During the World Cup in Brazil, mass media, through active publicity coverage, greatly promoted the increase in sports consumption in Xi'an City by 2. 2%. During the World Cup in Brazil, the mass media in Xi'an city of Xi'an issued the following main contents to promote sports consumption: agenda setting, business advertising, hot event coverage, and hot events publicity. The influence of mass media on sports consumption in Xi'an City during the World Cup in Brazil is mainly manifested in the following aspects: aiming at different audiences and adopting different consumption guiding methods; popularizing consumption concept, expanding the scope of sports consumption communication; paying attention to the time of communication. The first time affects sports consumption and other three aspects.
【學位授予單位】：西安體育學院
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：G206.3;G80-05
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本文編號：1974891