本文選題：構(gòu)建成本 + 因素分析��； 參考：《傳媒》2017年12期

【摘要】：正隨著智能手機和移動互聯(lián)網(wǎng)的快速發(fā)展,微信迅速成為最受歡迎的社交媒體之一,其推出的微信公眾號具有操作簡單、功能豐富、構(gòu)建成本低、互動性強等特點。國內(nèi)許多商業(yè)健身會所都已開通微信公眾號,借助微信傳播效率高、信息交流互動性強等優(yōu)勢加強宣傳推廣,拓展業(yè)務(wù),打造品牌形象。微信公眾號的普遍使用推動了體育產(chǎn)業(yè)的快速發(fā)展,2016年10月國務(wù)院辦公廳發(fā)布了《關(guān)于加快發(fā)展健身休閑產(chǎn)業(yè)的指導(dǎo)意見》,《意見》強調(diào)"推動健身休閑產(chǎn)業(yè)全面健康可持續(xù)發(fā)展,不斷滿足大眾多
[Abstract]:With the rapid development of smart phone and mobile Internet, WeChat has quickly become one of the most popular social media. The public number of WeChat has the characteristics of simple operation, rich function, low cost of construction, strong interaction and so on. Many domestic commercial fitness clubs have opened the WeChat public number, with the help of WeChat communication efficiency, interactive information exchange and other advantages to strengthen publicity, expand business, build brand image. The widespread use of WeChat public number has promoted the rapid development of the sports industry. In October 2016, the General Office of the State Council issued the guidelines on speeding up the Development of the Fitness and Leisure Industry, emphasizing "promoting the overall development of the fitness and leisure industry." Healthy and sustainable development, Constantly satisfy the public.
【作者單位】： 武漢理工大學(xué)體育部;
【分類號】：G206;G80-05
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本文編號：1972473