本文選題：平臺服務(wù) + 個性化閱讀　； 參考：《現(xiàn)代傳播(中國傳媒大學學報)》2017年03期

【摘要】：正互聯(lián)網(wǎng)的迅速發(fā)展,打破以媒體為中心的新聞生產(chǎn)和傳播方式,新聞媒體紛紛向終端化、平臺化和碎片化的趨勢發(fā)展,發(fā)展"千人千面"的個性化閱讀功能,并逐漸成為互聯(lián)網(wǎng)基礎(chǔ)應(yīng)用。當前個性化新聞平臺主要分為兩種,一種是以澎湃新聞、騰訊新聞為代表的,具備內(nèi)容生產(chǎn)能力的新聞平臺,以傳播內(nèi)容作為個性化表征;另一種是以"今日頭條""一點資訊"為代表的新聞推薦平臺,不參與主要新聞內(nèi)容的生產(chǎn),而是將"個性化推薦功能"作為其核心產(chǎn)品運營,以傳播方式
[Abstract]:With the rapid development of the Internet, news production and dissemination mode centered on the media has been broken, news media have developed to the trend of terminal, platform and fragmentation, and the individualized reading function of "thousands of people and thousands of faces" has been developed. And gradually become the basic application of the Internet. At present, the individualized news platform is mainly divided into two kinds, one is the news platform with content production capacity, which is represented by the surging news and Tencent news, and takes the spread content as the personalized representation; The other is the news recommendation platform, which is represented by "Today's headline" and "a little information". It does not participate in the production of major news content, but takes "personalized recommendation function" as its core product to be operated by means of dissemination.
【作者單位】： 中國傳媒大學經(jīng)管學部;中國傳媒大學經(jīng)管學部經(jīng)濟與管理學院;
【分類號】：G210.7

【相似文獻】

相關(guān)碩士學位論文 前1條

1 謝晶晶;微信公眾平臺的用戶持續(xù)使用意愿研究[D];華東理工大學;2016年

，

本文編號：1940429