論元媒介時(shí)代的符號傳播及其特性
發(fā)布時(shí)間:2018-05-21 20:07
本文選題:元媒介 + 符號傳播 ; 參考:《四川大學(xué)學(xué)報(bào)(哲學(xué)社會科學(xué)版)》2017年03期
【摘要】:自20世紀(jì)末以來,以互聯(lián)網(wǎng)、融合媒介等為代表的數(shù)字媒介技術(shù)迅速發(fā)展,人類社會邁進(jìn)了“元媒介時(shí)代”。元媒介以連接互聯(lián)網(wǎng)的諸種電子屏幕為典型,整合了所有媒介以及傳播方式,致使其中所有符號文本都是其他媒介的翻譯、改制與改造。由此,“再媒介化”成為了元媒介平臺符號文本的最基本筑意方式。這種再媒介化重塑,不僅是媒介形式的改變,更是整個(gè)符號傳播主導(dǎo)特性以及文化模式的根本改變。對此,雅柯布森的符號“六因素論”,可以幫助我們探尋元媒介符號傳播的基本特性及其規(guī)律,并說明它可能為人類社會帶來的文化與傳播方式的變革和影響。
[Abstract]:Since the end of the 20th century, the digital media technology, represented by the Internet and fusion media, has developed rapidly, and the human society has stepped into the "meta-media era". Metamaterials are typical of various electronic screens connected to the Internet, integrating all media and means of communication, resulting in the translation, restructuring and transformation of all symbolic texts. As a result, remedia has become the most basic way of constructing the symbol text of meta-media platform. This remedia remodeling is not only the change of media form, but also the fundamental change of the dominant characteristics of symbol communication and the cultural model. In this regard, Jacobson's "six factors theory" can help us to explore the basic characteristics and laws of metamaterial symbol communication, and explain the changes and influences it may bring to human society in terms of culture and mode of communication.
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