本文選題：傳媒智能化 + 媒介進化　； 參考：《四川省社會科學(xué)院》2017年碩士論文

【摘要】：傳媒智能化是智能技術(shù)與新聞業(yè)結(jié)合的產(chǎn)物,為新聞生產(chǎn)和內(nèi)容創(chuàng)業(yè)提供了明確的未來指向。隨著云計算、大數(shù)據(jù)、物聯(lián)網(wǎng)、智能終端技術(shù)的不斷成熟和普及,互聯(lián)網(wǎng)逐步由WEB2.0向WEB3.0進階,信息生產(chǎn)、傳輸、接收與體驗?zāi)Ｊ降靡赃M一步迭代,具備了大數(shù)據(jù)檢索、智能化生產(chǎn)、無縫化體驗、多終端接入的特征,以“技術(shù)融合”為支撐的第四次工業(yè)革命浪潮正在勃興。在技術(shù)的推動下,傳媒業(yè)正經(jīng)歷新一輪的顛覆與重構(gòu),逐漸步入高效、集約、自動化的“智媒時代”。本研究結(jié)合國內(nèi)外學(xué)術(shù)資料和業(yè)界相關(guān)實踐,試圖通過質(zhì)性分析的方法,梳理傳媒智能化的定義及特征,傳媒智能化技術(shù)的分類及應(yīng)用;分析傳媒智能化趨勢的現(xiàn)實背景和依據(jù);觀察智能化技術(shù)驅(qū)動下的新聞生產(chǎn)現(xiàn)狀;最后對傳媒智能化趨勢下新聞生產(chǎn)的發(fā)展趨勢展開預(yù)測,并反思其可能帶來的問題。本研究認(rèn)為,傳媒智能化是以智能技術(shù)為依托,以信息傳輸和新聞報道為目的,以自動化生產(chǎn)、自主化學(xué)習(xí)為手段的生態(tài)系統(tǒng),具有萬物皆媒、人機共生和自我進化的特征。其發(fā)展和演進主要得益于智能技術(shù)的成熟、智能化產(chǎn)品市場的擴張和傳媒業(yè)融合的加深。當(dāng)前,傳媒智能化催生了數(shù)據(jù)新聞、機器新聞、臨場化新聞和傳感器新聞四種新型體裁,拓展了信息的采集路徑,重新定義了新聞的生產(chǎn)主體,促進了新聞敘事的嬗變與遷移。在未來,傳媒智能化將進一步推進新聞采集、生產(chǎn)、分發(fā)與體驗的智能化,突破新聞荒漠化困局,帶動傳統(tǒng)媒體人轉(zhuǎn)型。此外,本文還反思了傳媒智能化可能帶來的媒介負效應(yīng),有針對性地提出了應(yīng)對方法,以期在傳媒智能化的發(fā)展進程中貢獻一些啟示性的思考和意見。
[Abstract]:Media intelligence is the product of the combination of intelligent technology and news industry, which provides a clear future direction for news production and content entrepreneurship. With the maturity and popularization of cloud computing, big data, Internet of things and intelligent terminal technology, the Internet is gradually advanced from WEB2.0 to WEB3.0, the mode of information production, transmission, reception and experience can be further iterated, and big data retrieval is available. Intelligent production, seamless experience, multi-terminal access characteristics, "technology integration" as the support of the fourth industrial revolution is booming. Driven by technology, the media industry is experiencing a new round of subversion and reconstruction, gradually stepping into the "era of intellectual media", which is efficient, intensive and automatic. This research combines the domestic and foreign academic data and the industry related practice, attempts through the qualitative analysis method, combs the media intelligence definition and the characteristic, the media intelligence technology classification and the application; This paper analyzes the realistic background and basis of the trend of media intelligence; observes the current situation of news production driven by intelligent technology; finally forecasts the development trend of news production under the trend of media intelligence and reflects on the problems it may bring. This study holds that media intelligence is an ecological system based on intelligent technology, information transmission and news report, automatic production and autonomous learning. It has the characteristics of everything is medium, man-machine symbiosis and self-evolution. Its development and evolution are mainly due to the maturity of intelligent technology, the expansion of intelligent product market and the deepening of media integration. At present, the intelligentized media has given birth to four new types: data news, machine news, field news and sensor news, which has expanded the collection path of information, redefined the main body of news production, and promoted the transmutation and migration of news narration. In the future, the intelligence of media will further promote the intelligentization of news collection, production, distribution and experience, break through the difficult situation of news desertification, and promote the transformation of traditional media people. In addition, this paper also reflects on the possible negative media effects brought by media intelligence, and puts forward some countermeasures in order to contribute some enlightening thoughts and opinions to the development process of media intelligence.
【學(xué)位授予單位】：四川省社會科學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G210.7

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