本文選題：《鏘鏘三人行》 + 清談類電視談話節(jié)目�。� 參考：《重慶工商大學》2017年碩士論文

【摘要】：《鏘鏘三人行》是由鳳凰衛(wèi)視出品的深夜清談類電視談話節(jié)目,于1998年4月1日開播至今,已走過18個年頭。在多年的歷練中,《鏘鏘三人行》以其獨特的主持風格、嘉賓選擇、話題定位、場景設計等因素得到了廣大觀眾的喜愛,并難以被其他節(jié)目復制和超越�！陡鐐惐葋喰侣勗u論》中文版首屆傳媒行業(yè)“中國標桿品牌”授予《鏘鏘三人行》“清談類欄目”2008年傳媒行業(yè)中國標桿品牌稱號(“清談類”對應的是座談式談話節(jié)目)�！扮I鏘”橫掃了國內外各項大獎足以表明《鏘鏘三人行》不僅在大陸、港臺獲得了極好的口碑,同時也得到了國際認可。從1996年《實話實說》起,談話節(jié)目開始在中國內地的電視熒幕嶄露頭角,經(jīng)過近20年的發(fā)展,電視談話節(jié)目經(jīng)歷了遍地開花的繁榮一直到今天的衰落。《鏘鏘三人行》的成功不是偶然,而是多種因素的合力,可以進行研究的面很廣,目前學術界對它的研究多以綜合性的系統(tǒng)分析為主,本文則把研究點置于該節(jié)目的傳播特征,從這個角度去研究它的成功之處。著者通過對該節(jié)目2016年共257期節(jié)目的收看,著重從傳播者、傳播內容、傳播方式的特征等角度分析該節(jié)目。通過著者對其傳播者特征的研究發(fā)現(xiàn),具有“贏效因素”的主持人和“意見領袖”扮演者的嘉賓所構成的“1+2”的聊天者模式即是該節(jié)目的主要特色,同時也具備了獨特的傳播優(yōu)勢;同時,在傳播內容特征的研究中,著者發(fā)現(xiàn)它對時事熱點的解讀十分多元,觀點獨到卻在情理之中。并且極具人文精神,以普通大眾的出發(fā)點為根基,進行節(jié)目建設。在輿論引導與公共領域的建設上也做出了巨大貢獻;在傳播方式上,它構造了獨特的人際傳播場景,并將其與相適應的大眾傳播手段結合起來,同時具備了散文化的敘事手段。通過以上論述,《鏘鏘三人行》在傳播方面的特征就一目了然,為其它節(jié)目的借鑒奠定了基礎。
[Abstract]:The "Qiang Qiang three people's Bank" is a late-night talk show produced by Phoenix Satellite TV. It has been 18 years since it was broadcast on April 1, 1998. In many years of experience, the "Qiang Qiang Sanbian" has been loved by the general audience for its unique hosting style, guest selection, topic positioning, scene design, and so on. "Columbia News Review" Chinese version of the first media industry "China benchmarking brand" awarded < Qiang Qiang San Pang Bank] "talk about the column" the media industry in 2008 China benchmarking brand title (the talk class corresponds to a talk show. "Qiang Qiang" swept all the domestic and foreign awards to show that not only in the mainland, Hong Kong and RTHK have gained excellent reputation, but also international recognition. From 1996 onwards, talk shows began to emerge on TV screens in the mainland of China, and after nearly 20 years of development, TV talk shows have experienced prosperity all over the world until today's decline. The success of the "Qiang Qiang San Pang Xing" is not an accident, but a combination of many factors, which can be studied in a wide range of fields. At present, the academic research on it is mainly based on comprehensive system analysis. This paper puts the research point on the transmission characteristics of the program, and studies its success from this angle. Through watching 257 programs in 2016, the author analyzes the program from the aspects of communicator, content and mode of communication. Through the author's research on the characteristics of its communicator, it is found that the "12" chat model, which is composed of the host with "winning factor" and the guest of "opinion leader", is the main feature of the program. At the same time, in the study of the characteristics of communication content, the author finds that its interpretation of current affairs hot spots is very diverse, but its unique views are reasonable. And very humanistic spirit, the starting point of the general public as the foundation, the program construction. It also made great contributions to the construction of public opinion guidance and public sphere. In the way of communication, it constructed a unique interpersonal communication scene, combined it with the suitable means of mass communication, and possessed the narrative means of prose culture. Through the above discussion, the characteristics of the communication are clear, which lays the foundation for the reference of other programs.
【學位授予單位】：重慶工商大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G222

【參考文獻】

相關期刊論文 前5條

1 楊龍飛;黎澤潮;;我國電視談話類節(jié)目現(xiàn)實境遇與發(fā)展策略——以《鏘鏘三人行》為例[J];銅陵學院學報;2014年04期

2 劉靜;鄧秀軍;;鳳凰衛(wèi)視談話節(jié)目媒體話語的主體化構建[J];現(xiàn)代傳播(中國傳媒大學學報);2013年01期

3 馬瀟;;口無遮攔話“鏘鏘”——從《鏘鏘三人行》看主持人風格與談話節(jié)目生存的互為因果[J];中國電視;2010年06期

4 吳郁 ,馬力;平民化開放的談話模式——《當代工人》欄目對電視談話節(jié)目的啟示[J];電視研究;2003年07期

5 朱羽君,殷樂;大眾話語空間:電視談話節(jié)目──電視節(jié)目形態(tài)研究之二[J];現(xiàn)代傳播-北京廣播學院學報;2001年02期

相關重要報紙文章 前1條

1 喻國明;;優(yōu)秀電視談話節(jié)目的追求[N];人民日報;2006年

相關博士學位論文 前1條

1 周占武;中國新聞類電視談話節(jié)目研究[D];暨南大學;2015年

相關碩士學位論文 前5條

1 潘徐徽;鳳凰衛(wèi)視《鏘鏘三人行》欄目研究（2009—2013）[D];湘潭大學;2015年

2 程穎;人際傳播視角下的調解類談話節(jié)目研究[D];江西師范大學;2015年

3 周悅;鳳凰衛(wèi)視《鏘鏘三人行》節(jié)目特色研究(2008-2013)[D];黑龍江大學;2015年

4 韓蕊娟;鳳凰衛(wèi)視《鏘鏘三人行》解析[D];西北大學;2009年

5 周媛媛;電視談話節(jié)目的傳播特點及主持藝術研究[D];鄭州大學;2006年

，

本文編號：1862231