本文選題：體育賽事轉(zhuǎn)播 + 新媒體轉(zhuǎn)播權(quán)�。� 參考：《電視研究》2017年02期

【摘要】：伴隨中國(guó)體育產(chǎn)業(yè)發(fā)展以及各大互聯(lián)網(wǎng)公司紛紛搶灘體育賽事,有關(guān)體育賽事新媒體轉(zhuǎn)播權(quán)的研究成為焦點(diǎn)。新媒體轉(zhuǎn)播權(quán)是一種什么性質(zhì)的權(quán)利,其發(fā)展會(huì)對(duì)傳統(tǒng)電視體育賽事轉(zhuǎn)播產(chǎn)生怎樣的影響,視頻互聯(lián)網(wǎng)公司高價(jià)布局體育賽事的用意何在?文章從體育賽事新媒體轉(zhuǎn)播權(quán)突破壟斷的邏輯與規(guī)則、電視轉(zhuǎn)播權(quán)的延伸、引導(dǎo)用戶(hù)體育多元消費(fèi)三個(gè)議題展開(kāi),以期解釋體育賽事新媒體轉(zhuǎn)播權(quán)的性質(zhì),并對(duì)相關(guān)爭(zhēng)議進(jìn)行理論梳理。
[Abstract]:With the development of Chinese sports industry and various Internet companies, the research on new media broadcasting rights of sports events has become the focus. What kind of rights is the right of new media broadcasting? how will its development affect the broadcast of traditional TV sports events? what is the intention of the high price distribution of sports events by video internet companies? This paper tries to explain the nature of new media broadcasting rights in sports events by breaking through the logic and rules of monopoly, extending television broadcasting rights, and guiding users to expend multiple consumption of sports in order to explain the nature of new media broadcasting rights in sports events. And carries on the theory combing to the related dispute.
【作者單位】： 南京體育學(xué)院;

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1 馬曉芳;中央電視臺(tái)獲奧運(yùn)會(huì)新媒體轉(zhuǎn)播權(quán)[N];第一財(cái)經(jīng)日?qǐng)?bào);2007年

2 本報(bào)記者 萬(wàn)相辛邋袁雪 李關(guān)云;奧運(yùn)新媒體轉(zhuǎn)播權(quán)花落央視 盈利前景考驗(yàn)CCTV.COM[N];21世紀(jì)經(jīng)濟(jì)報(bào)道;2007年

3 沈宣;我省將嚴(yán)厲打擊非法轉(zhuǎn)播奧運(yùn)賽事及相關(guān)活動(dòng)[N];湖南日?qǐng)?bào);2008年

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