本文選題：微信 + 關(guān)注度�。� 參考：《新聞?dòng)浾摺?017年03期

【摘要】：本文結(jié)合對(duì)人民日?qǐng)?bào)、央視新聞、甘肅隴東報(bào)微信公號(hào)的分析,研究如何提高微信資訊關(guān)注度。本文提出,標(biāo)題深挖事件特點(diǎn),聚焦用戶興奮點(diǎn);引發(fā)情緒共振;滿足社會(huì)認(rèn)同,塑造心儀形象;國(guó)際時(shí)政貼近民生,政策科技注重關(guān)聯(lián);滿足求新好奇,激發(fā)強(qiáng)烈關(guān)注等策略。
[Abstract]:Based on the analysis of People's Daily, CCTV News and Gansu Longdong WeChat, this paper studies how to improve the attention of WeChat. This paper puts forward that the title deeply excavates the characteristics of the event, focuses on the user excitability, triggers the emotional resonance, satisfies the social identity, molds the image of the favorite, the international politics is close to the people's livelihood, the policy and science and technology pay attention to the connection, and the novelty and curiosity are satisfied. Stimulate strong attention and other strategies.
【作者單位】： 長(zhǎng)江師范學(xué)院傳媒學(xué)院;甘肅省慶陽(yáng)市隴東報(bào);
【基金】：冉明仙主持的國(guó)家社科基金項(xiàng)目“媒體融合背景下提升黨報(bào)對(duì)農(nóng)傳播新平臺(tái)傳播力研究”的階段性成果,項(xiàng)目編號(hào):15BXW053
【分類號(hào)】：G206
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本文編號(hào)：1830789