發(fā)布時(shí)間：2018-04-09 22:19

  本文選題：央視春晚　切入點(diǎn)：社會(huì)主義核心價(jià)值觀　出處：《南京師范大學(xué)》2017年碩士論文

【摘要】：每個(gè)社會(huì)都有自己的核心價(jià)值觀,社會(huì)主義核心價(jià)值觀是社會(huì)主義的精神力量。對(duì)社會(huì)主義核心價(jià)值觀的傳播進(jìn)行研究,可以加強(qiáng)人們的社會(huì)主義信念,對(duì)我國社會(huì)的健康發(fā)展至關(guān)重要。面對(duì)經(jīng)濟(jì)全球化帶來的價(jià)值觀沖突和改革開放所產(chǎn)生的價(jià)值觀念的多元化,傳播與踐行社會(huì)主義核心價(jià)值觀成為了當(dāng)下中國社會(huì)的重要課題。在新媒體環(huán)境下,輿論場(chǎng)的喧囂似乎是不可避免的,那么傳統(tǒng)媒體如何繼續(xù)履行好黨和國家的喉舌功能,從理論和實(shí)踐上維護(hù)社會(huì)主義核心價(jià)值觀,為中華民族的偉大復(fù)興提供積極的推動(dòng)力量,是非常具有研究意義的課題。因此,本文以主流媒體的代表——中央電視臺(tái)春節(jié)聯(lián)歡晚會(huì)作為研究對(duì)象展開探討,下文中研究對(duì)象簡(jiǎn)稱央視春晚。之所以選擇央視春晚作為研究對(duì)象,是因?yàn)檠胍暣和韮叭灰呀?jīng)成為一種春節(jié)年俗,從1983年開辦至今,是中國規(guī)模最大,最受關(guān)注,收視率最高,影響力最大的綜藝性晚會(huì),2014年被定位為國家項(xiàng)目其所具有的影響力、傳播力以及在觀眾心中的地位不言而喻。本文將探討央視春晚社會(huì)主義核心價(jià)值觀呈現(xiàn)的內(nèi)容、形式及其背后的原因,借鑒了費(fèi)爾克拉夫和梵·迪克的話語分析視角對(duì)央視春晚進(jìn)行文本分析,并在研究分析的基礎(chǔ)上提出相關(guān)建議,以期央視春晚能夠更好地肩負(fù)起弘揚(yáng)主旋律的責(zé)任和使命,更為人民大眾所喜聞樂見,更好地發(fā)揮傳播者和引領(lǐng)者的作用。需要指出的是,費(fèi)爾克拉夫的話語分析理論是帶有一定批判性的,旨在揭露文本呈現(xiàn)背后的權(quán)力操縱與意識(shí)形態(tài)霸權(quán),而本文的研究重點(diǎn)并非在此,本文重在討論央視春晚社會(huì)主義核心價(jià)值觀的呈現(xiàn),更多地采用了大眾傳媒話語分析的基本方法,對(duì)央視春晚的社會(huì)文化語境、敘事規(guī)則、敘事策略以及央視春晚在社會(huì)主義核心價(jià)值觀傳播過程中所扮演的角色進(jìn)行分析,得出研究結(jié)果并提出相關(guān)建議。本文除去緒論和小結(jié)部分一共分為五章,緒論部分討論了選題緣起及研究意義,整理了國內(nèi)外研究現(xiàn)狀的文獻(xiàn)綜述,以及與本文相關(guān)的概念的界定。采用的研究方法是定性為主的研究方法和大眾傳媒話語分析法、文獻(xiàn)研究法。本文采用費(fèi)爾克拉夫的話語分析框架,從話語文本、話語實(shí)踐、社會(huì)實(shí)踐三個(gè)方面進(jìn)行分析:話語文本關(guān)注文本結(jié)構(gòu)分析,話語實(shí)踐關(guān)注文本生產(chǎn)過程,社會(huì)實(shí)踐關(guān)注意識(shí)形態(tài)和權(quán)力關(guān)系。第一章從儀式觀的角度闡述央視春晚社會(huì)主義核心價(jià)值觀傳播的背景,為央視春晚的傳播做整體的語境分析,厘清央視春晚背后的社會(huì)文化因素。第二章對(duì)央視春晚進(jìn)行宏觀圖式分析,剖析央視春晚的總體結(jié)構(gòu),建立起全局性的架構(gòu),為下文的分析做準(zhǔn)備。第三章主要探討央視春晚如何生產(chǎn)并傳播社會(huì)主義核心價(jià)值觀的意義,具體通過話語文本的敘事策略、話語角色功能兩個(gè)角度進(jìn)行分析。第四章從權(quán)力對(duì)央視春晚的介入以及央視春晚對(duì)權(quán)力的維護(hù)進(jìn)行社會(huì)分析�；谝陨系姆治龊涂偨Y(jié),第五章從當(dāng)下央視春晚面臨的困境出發(fā),對(duì)央視春晚所面臨的困境及原因進(jìn)行淺析,對(duì)未來央視春晚如何更好地弘揚(yáng)社會(huì)主義核心價(jià)值觀提出改進(jìn)意見,以期為其他的傳統(tǒng)主流媒體提供參考與借鑒。
[Abstract]:Every society has its own core values, the core values of socialism is the socialism spiritual power. To study the spread of socialist core values, can strengthen people's belief in socialism, are vital to the healthy development of our society. Facing the diversified economic globalization brings value value conflict and the reform and opening up, spread and practice of socialist core values has become the important subject Chinese society. In the new media environment, the public opinion field noise is unavoidable, so the traditional media how to continue to fulfill the mouthpiece of the party and the state, from the theory and practice of maintaining the socialist core values, to provide a positive driving force for the great the rejuvenation of the Chinese nation, is a meaningful subject. Therefore, the mainstream media representatives -- Central The Spring Festival Gala TV as the research object to discuss the research object, referred to as the CCTV Spring Festival evening show below. Choose the CCTV Spring Festival gala as a research object, because of the CCTV Spring Festival Gala has become a spring festival customs, from 1983 start date, Chinese is the largest, most popular, the highest ratings of the party, the variety of the most influential. 2014 is positioned as a national project influence its spread, it is self-evident and position in the hearts of the audience. This article will discuss the CCTV Spring Festival Gala, the socialist core values of content, form and reason behind the use of Fairclough and Van Dick's discourse analysis from the perspective of the CCTV Spring Festival gala for text analysis, and put forward relevant suggestions based on study on the analysis to the CCTV Spring Festival Gala can better promote the theme to shoulder the responsibility and mission, more people The public loved, play a better communicator and leader role. Need to point out that the theory of discourse analysis Fairclough is somewhat critical, to expose the text behind the power manipulation and hegemony, while the focus of this paper is not on this, this paper mainly discusses the socialist core values of the CCTV Spring Festival Evening Show, more of the basic methods of discourse analysis of mass media, the CCTV Spring Festival Gala social and cultural context, narrative rules, narrative strategy and the CCTV Spring Festival Gala in the socialist core values of the spread's role in the process of analysis, the research results and puts forward relevant suggestions. Besides the introduction and the summary part is divided into five chapters. The introduction part introduces the research origin and the research significance, literature review of the research status at home and abroad, and the related Read the definition. The research method is qualitative research method and the mass media discourse analysis method, literature research method. This paper adopts Fairclough's discourse analysis framework, from the text of discourse, discourse practice and social practice are analyzed in three aspects: analysis of discourse focus on text structure, text discourse practice focus on the production process of society practice on ideology and power relations. The first chapter from the angle of view in the CCTV Spring Festival Gala ceremony propagation of socialist core values in the background, the analysis of the whole context as the dissemination of the CCTV Spring Festival Gala, clarify the social and cultural factors behind the CCTV Spring Festival Gala. In the second chapter, macro schema analysis of the CCTV Spring Festival Gala, analyzes the overall structure of the CCTV Spring Festival Gala, the establishment of the overall architecture, preparing for the following analysis. The third chapter mainly discusses how the CCTV Spring Festival Gala production and dissemination of socialist core value The concept of meaning, specifically through the discourse of narrative strategy, analyzes two aspects of the role functions of discourse. In the fourth chapter, from the power of the CCTV Spring Festival Gala Evening in the CCTV Spring Festival Gala on power and maintenance of social analysis. Based on the above analysis and summary, the fifth chapter embarks from the CCTV Spring Festival Gala are facing difficulties, facing difficulties and reasons on the CCTV Spring Festival Gala on CCTV Spring Festival Gala next analysis, how to better promote the socialist core values put forward some improvement suggestions, in order to other traditional mainstream media to provide reference and reference.

【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D64;G206

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本文編號(hào)：1728419