本文選題：虛擬現(xiàn)實(shí)技術(shù)　切入點(diǎn)：新聞呈現(xiàn)　出處：《河北大學(xué)》2017年碩士論文

【摘要】：新媒體時(shí)代的新聞傳播正在發(fā)生深刻的變革。無人機(jī)拍攝、移動(dòng)直播、計(jì)算機(jī)處理等新技術(shù)的運(yùn)用,新聞呈現(xiàn)出現(xiàn)了多方面的變化。虛擬現(xiàn)實(shí)技術(shù)問世雖然只有兩年多的時(shí)間,卻已廣泛運(yùn)用于教育、科學(xué)研究、軍事、新聞報(bào)道等領(lǐng)域。虛擬現(xiàn)實(shí)技術(shù)的運(yùn)用,使新聞呈現(xiàn)在逼真、互動(dòng)、代入感等方面有了重大進(jìn)展。本文通過案例分析和文獻(xiàn)分析的方法,分析兩會(huì)報(bào)道、體育報(bào)道、航天發(fā)射等利用虛擬現(xiàn)實(shí)技術(shù)進(jìn)行報(bào)道的案例,得出以下結(jié)論。受虛擬現(xiàn)實(shí)技術(shù)交互性、沉浸性等特點(diǎn)的影響,受眾與媒體之間的關(guān)系逐漸發(fā)生變化,人們的閱讀習(xí)慣和獲取信息的方式發(fā)生了改變,受此影響人們與新聞內(nèi)容的關(guān)系同樣發(fā)生了改變,從以往簡單的“閱讀”、“看”到虛擬現(xiàn)實(shí)時(shí)代的“進(jìn)入”、沉浸式、360度全景體驗(yàn)成為了趨勢。虛擬現(xiàn)實(shí)技術(shù)的出現(xiàn)恰好改變了傳統(tǒng)新聞的呈現(xiàn)方式,強(qiáng)有力的視覺沖擊讓讀者有身臨其境之感,使受眾更加迅速全面的獲取信息,也給媒體帶來了無限的可能與挑戰(zhàn),虛擬現(xiàn)實(shí)技術(shù)必然會(huì)為一些正處于轉(zhuǎn)型期的媒體帶來新的機(jī)遇。但是,虛擬現(xiàn)實(shí)技術(shù)還有不多成熟的地方,視覺感受方面、聽覺感受方面以及觸覺及力反饋等方面均有待發(fā)展,虛擬現(xiàn)實(shí)技術(shù)人才短缺,媒體對(duì)于虛擬現(xiàn)實(shí)新聞制作流程不規(guī)范,受眾對(duì)于運(yùn)用虛擬現(xiàn)實(shí)技術(shù)呈現(xiàn)的新聞還有一個(gè)接受的過程,因此不能盲目地與新聞報(bào)道相結(jié)合。培養(yǎng)虛擬現(xiàn)實(shí)新聞拍攝和制作方面的人才,適時(shí)推出虛擬現(xiàn)實(shí)視新聞定制化服務(wù)等,相信這些改變一定會(huì)促進(jìn)虛擬現(xiàn)實(shí)新聞以及新聞呈現(xiàn)的發(fā)展。虛擬現(xiàn)實(shí)技術(shù)在新聞呈現(xiàn)中的運(yùn)用還處在探索發(fā)展階段,因此應(yīng)當(dāng)在新聞和內(nèi)容、技術(shù)和形式之間,尋求一個(gè)有機(jī)的平衡點(diǎn),抓住發(fā)展的契機(jī),利用自身的媒介優(yōu)勢,促進(jìn)新聞傳播業(yè)向更好的方向發(fā)展。
[Abstract]:The news communication in the new media era is undergoing profound changes.With the application of new technologies, such as UAV shooting, mobile live broadcast and computer processing, news has changed in many ways.Virtual reality technology has been widely used in the fields of education, scientific research, military affairs, news reports and so on, although it has only been available for more than two years.With the application of virtual reality technology, news has made great progress in lifelike, interactive and substitution.Through the method of case analysis and literature analysis, this paper analyzes the cases reported by the two conferences, sports reports and space launches using virtual reality technology, and draws the following conclusions.Influenced by the interactive and immersive characteristics of virtual reality technology, the relationship between the audience and the media has gradually changed, and people's reading habits and ways of obtaining information have changed.The relationship between people and news content has also changed. From the simple "reading", "watching" to "entering" in the virtual reality era, the immersive 360-degree panoramic experience has become a trend.The emergence of virtual reality technology has changed the presentation of traditional news. The powerful visual impact makes readers feel on the spot, makes the audience obtain information more quickly and comprehensively, and brings unlimited possibilities and challenges to the media.Virtual reality technology is bound to bring new opportunities for some media in transition.However, there are still not many mature areas in virtual reality technology, such as visual perception, auditory perception, tactile sensation and force feedback, etc. The virtual reality technology is short of talents.The media is not standard for the virtual reality news production process, the audience for the use of virtual reality technology to present the news there is a process of acceptance, so can not blindly with the news report.It is believed that these changes will promote the development of virtual reality news and news presentation.The application of virtual reality technology in news presentation is still in the stage of exploration and development, so we should seek an organic balance point between news and content, technology and form, seize the opportunity of development, and make use of their own media advantages.To promote the development of the news dissemination industry in a better direction.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G210.7

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