本文選題：社會存在　切入點(diǎn)：不確定信息　出處：《情報(bào)科學(xué)》2017年06期

【摘要】：【目的/意義】本文基于社會存在的視角,詳細(xì)討論了在信息不確定情境下信息發(fā)送者身份、目標(biāo)受眾的社會存在與信息傳播意向之間的關(guān)系,并探討了相關(guān)的理論價(jià)值與實(shí)踐啟示�！痉椒�/過程】采用2(信息發(fā)送者身份場域:線上vs.線下)×2(身份高低:一般vs.較高)(n=185)實(shí)驗(yàn)與問卷相結(jié)合的研究設(shè)計(jì)�！窘Y(jié)果/結(jié)論】結(jié)果表明:不論信息發(fā)送者是線下身份還是線上身份,身份越高,其推送的信息被目標(biāo)受眾傳播的意向就越高;同等身份的線下信息發(fā)送者與線上信息發(fā)送者相比,會讓目標(biāo)受眾產(chǎn)生更強(qiáng)的社會存在感;信息發(fā)送者的身份越高,目標(biāo)受眾的社會存在感越強(qiáng),社會存在是信息發(fā)送者身份影響目標(biāo)受眾不確定信息傳播意向的重要中介變量。
[Abstract]:[purpose / significance] based on the perspective of social existence, this paper discusses in detail the relationship between the identity of the sender, the social existence of the target audience and the intention of information dissemination in the context of information uncertainty. The relevant theoretical value and practical enlightenment are also discussed. [method / process] A research design combining 2 (information senders' identity field: online vs. Offline) 脳 2 (identity level: general vs. High / high) experiment and questionnaire is adopted. [results]. Conclusion: whether the sender is an offline identity or an online identity, The higher the identity, the higher the intention of the target audience to spread the information; the higher the identity of the message sender is, the stronger the social existence of the target audience will be compared with the online information sender; the higher the identity of the sender is, the higher the identity of the sender is. The stronger the sense of social existence of the target audience, the social existence is an important intermediary variable that the identity of the information sender affects the target audience's uncertain intention of information dissemination.
【作者單位】： 天津工業(yè)大學(xué)管理學(xué)院;中國人民大學(xué)心理系;
【基金】：國家社會科學(xué)基金重大項(xiàng)目(13&ZD155) 教育部人文社會科學(xué)研究青年基金項(xiàng)目(13YJC870014)
【分類號】：G201
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本文編號：1679075