本文選題：微傳播　切入點(diǎn)：微博　出處：《西南民族大學(xué)學(xué)報(bào)(人文社科版)》2017年05期

【摘要】：信息碎片化是微博、微信等"微傳播"場(chǎng)域中的一個(gè)重要特征,信息的碎片化容易在公眾中激發(fā)出刻板印象效應(yīng),造成信息的誤讀。通過對(duì)"羅爾事件"的網(wǎng)絡(luò)民族志考察,還原事件主角羅爾"重男輕女"公眾形象的建構(gòu)過程,指出信息誤讀背后既有信息不足的原因,也有情緒化的非理性因素,同時(shí)也有某種基于微博、微信運(yùn)營(yíng)的市場(chǎng)理性,這些因素交織在一起,共同構(gòu)成微傳播場(chǎng)域復(fù)雜的輿論環(huán)境。
[Abstract]:Fragmentation of information is micro-blog, WeChat and other micro propagation is an important feature in the field of information, easy to fragmentation in the public excited stereotype, misunderstanding caused by information. Through the network of ethnography of the "Rolle incident" investigation, the construction process of reducing incident protagonist Rolle "patriarchal" public image it is pointed out that the information, misreading is due to the lack of information behind, there are emotional and irrational factors, there are also some based on micro-blog, WeChat rational market operation, these factors are intertwined, constitute the micro communication field of complex media environment.

【作者單位】： 中南民族大學(xué)學(xué)報(bào)編輯部;
【分類號(hào)】：G206.3
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本文編號(hào)：1655955