本文選題：電視戲曲綜藝及欄目　切入點：《梨園春》　出處：《北京外國語大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：中國傳統(tǒng)戲曲藝術(shù)在歷經(jīng)千年的發(fā)展下依舊被保存了下來,但由于社會信息多元化以及娛樂形式的多樣化,戲曲的受眾逐漸萎縮。作為戲曲呈現(xiàn)形式的一種,電視戲曲節(jié)目曾經(jīng)創(chuàng)造了收視奇跡,但是也無法應(yīng)對國外引進的一些綜藝節(jié)目,電影等帶來的沖擊。除此之外,這些綜藝節(jié)目依靠新媒體平臺呈迅猛發(fā)展。所以在這種背景下,筆者選取典型案例,探討戲曲節(jié)目可參考的傳播方法。因此,筆者試圖針對這些問題,以《梨園春》和《�？﹪颠藛堋窞榈湫桶咐M行研究,對《梨園春》從傳播主體、傳播內(nèi)容、傳播媒介以及傳播受眾與反饋方面進行了深刻的分析與總結(jié)。并且通過傳播學(xué)"創(chuàng)意傳播管理"理論來分析《�？﹪颠藛堋返膭�(chuàng)意傳播。通過筆者的分析,發(fā)現(xiàn)《梨園春》在受眾定位以及品牌構(gòu)建方面非常值得當(dāng)前戲曲節(jié)目的借鑒。而《�？﹪颠藛堋酚捎谑窃谛旅襟w發(fā)達(dá)的條件下制作的戲曲綜藝節(jié)目,所以它的創(chuàng)意傳播是值得借鑒的。通過這兩檔比較受歡迎的戲曲節(jié)目,筆者總結(jié)了其成功經(jīng)驗,并為未來戲曲電視節(jié)目的發(fā)展提出了幾個策略。本文主要包括五個部分。第一部分闡述了選題的背景、意義以及提出問題。第二部分主要是前人的研究,包括電視戲曲節(jié)目的研究、"5W"傳播模式的研究以及創(chuàng)意傳播管理理論的研究。第三部分運用問卷調(diào)查法和深度訪談法總結(jié)出當(dāng)前電視戲曲綜藝及欄目傳播現(xiàn)狀以及問題,并對問題進行了分析與總結(jié)。第四部分對典型案例進行了分析。第五部分則對兩個個案進行總結(jié)并提出戲曲綜藝及欄目的發(fā)展新思路。
[Abstract]:Chinese traditional opera art is still preserved after a thousand years of development, but because of the diversity of social information and entertainment forms, the audience of traditional Chinese opera gradually shrinks. TV drama shows have once created a viewing miracle, but they can't cope with the impact of some variety shows and movies imported from abroad. In addition, these variety shows have developed rapidly on the basis of new media platforms. So in this context, The author chooses the typical cases and discusses the communication methods which can be referenced by the opera programs. Therefore, the author tries to solve these problems by taking "Li Yuan Spring" and "Ding Luan Dong Kao" as typical cases, and taking "Li Yuan Spring" as a typical case, the author tries to study "Li Yuan Spring" from the main propagating body. The content, media, audience and feedback of communication are deeply analyzed and summarized. And through the theory of "creative communication management", the author analyzes the creative communication. It is found that the audience orientation and brand construction of "Li Yuan Spring" are very worthy of reference by the current opera programs, while "Ding Luan Qiao Dong" is a variety drama program produced under the condition of the development of new media. So its creative communication is worth learning from. Through these two popular opera programs, the author sums up its successful experience. This paper mainly includes five parts. The first part describes the background, significance and questions of the topic. The second part is the previous research. It includes the research of TV drama program, the study of "5W" communication mode and the research of creative communication management theory. The third part summarizes the current situation and problems of TV drama variety art and column communication by means of questionnaire survey and in-depth interview. Part 4th analyzes the typical cases. Part 5th summarizes the two cases and puts forward the new ideas of the development of opera variety and column.
【學(xué)位授予單位】：北京外國語大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G222

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相關(guān)期刊論文 前1條

1 邵振奇;;二十年來電視戲曲綜藝欄目研究綜述[J];長江大學(xué)學(xué)報(社科版);2014年10期

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本文編號：1613658