傳統(tǒng)媒體與新興媒體如何“相向而行”
發(fā)布時間:2018-03-03 19:29
本文選題:媒體融合 切入點:互聯網+ 出處:《新聞戰(zhàn)線》2017年09期 論文類型:期刊論文
【摘要】:媒體融合并非一次直線式的飛躍。新興媒體同樣在遭遇波峰和波谷,在探索前進中,傳統(tǒng)媒體和新興媒體其實需要"相向而行",并共同奔向下一段夾雜未知的旅程。"互聯網+"VS"+互聯網",技術VS內容,產品VS服務,入口VS出口,這些媒體行業(yè)的"天問",有如一個個斯芬克斯之謎。如何破解這些謎團,成為媒體融合發(fā)展中的必答選擇題。
[Abstract]:Media convergence is not a straight-line leap. Emerging media are also experiencing peaks and troughs as they explore their way forward. Traditional and emerging media actually need to "walk in the opposite direction" and move on to the next uncharted journey. "Internet" vs "Internet", technology vs content, products vs services, import vs exports, These media industry's "heaven ask", like a sphinx riddle. How to solve these riddles, become the media integration development of the answer multiple choice.
【作者單位】: 暨南大學新聞與傳播學院;
【分類號】:G206
,
本文編號:1562378
本文鏈接:http://sikaile.net/xinwenchuanbolunwen/1562378.html