本文關(guān)鍵詞： 網(wǎng)絡(luò)表演 身份異化 監(jiān)管　出處：《當(dāng)代電影》2017年10期 　論文類型：期刊論文

【摘要】：井噴式發(fā)展的網(wǎng)絡(luò)表演業(yè)在政府的嚴厲監(jiān)管之下,雖然逐漸規(guī)范,但是三俗表演的頑疾仍難以根除,且不斷更新變種危害社會和行業(yè)健康發(fā)展,急需以新視角來破解。從異化理論的視角來看,網(wǎng)絡(luò)表演業(yè)存在著表演者身份資本化與面具化、觀眾身份符號化與物化、亞文化群體身份缺失三種異化現(xiàn)象,相應(yīng)產(chǎn)生了道德責(zé)任逃逸、產(chǎn)業(yè)惡性循環(huán)、理性抵制上癮三大監(jiān)管難題。要破解之,建議從身份管理的維度對網(wǎng)絡(luò)表演者進行職業(yè)身份認定、身份附加值提升和群體身份重塑三種策略,以此激勵并規(guī)范表演者、產(chǎn)業(yè)與現(xiàn)實的對接統(tǒng)一。
[Abstract]:Under the strict supervision of the government, the blowout development of the network performance industry, although gradually standardized, but the stubborn disease of the three vulgar performances is still difficult to eradicate, and constantly update the variety endangers the healthy development of society and the industry. From the perspective of alienation theory, there are three alienation phenomena in the network performance industry: the capitalization and mask of performers' identity, the symbolization and materialization of audience identity, and the absence of identity of subcultural groups. There are three regulatory problems: moral responsibility escape, industrial vicious circle and rational resistance to addiction. To solve this problem, it is suggested to identify the professional identity of network performers from the dimension of identity management. The promotion of added value and the remolding of group identity are three strategies to stimulate and standardize performers, industry and reality.
【作者單位】： 浙江傳媒學(xué)院管理學(xué)院;
【基金】：國家社會科學(xué)基金藝術(shù)學(xué)重大項目“‘中國夢’影視創(chuàng)作與傳播策略研究”(項目編號:15ZD01) 浙江省自然科學(xué)基金資助項目“產(chǎn)業(yè)融合背景下的網(wǎng)絡(luò)視頻新常態(tài):三維融合的發(fā)展路徑”(項目編號:Y15G030075) 新聞傳播研究院項目“網(wǎng)絡(luò)視頻的業(yè)態(tài)融合與優(yōu)化治理研究”(項目編號:ZCXC15ZD02)的研究成果
【分類號】：G206
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本文編號：1518879