發(fā)布時(shí)間：2018-01-28 23:40

  本文關(guān)鍵詞： 企業(yè)文化 傳媒 文化建設(shè)　出處：《東華大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：如今市場(chǎng)變化迅速,環(huán)境復(fù)雜,想要取得更好的發(fā)展,企業(yè)文化的作用不可小覷。只有在企業(yè)文化的核心作用下,對(duì)員工行為進(jìn)行調(diào)整,對(duì)企業(yè)的價(jià)值導(dǎo)向進(jìn)行確定,促進(jìn)觀念的轉(zhuǎn)變,從而轉(zhuǎn)變企業(yè)的經(jīng)濟(jì)增長(zhǎng)方式,完善組織架構(gòu),明確市場(chǎng)布局,調(diào)整產(chǎn)品結(jié)構(gòu),實(shí)現(xiàn)資源的合理配置,使管理更加科學(xué),最終促使企業(yè)實(shí)現(xiàn)戰(zhàn)略轉(zhuǎn)型。所以,企業(yè)文化的個(gè)性化建設(shè),成為研究的一個(gè)主要趨勢(shì)。本文通過實(shí)地調(diào)查訪談,對(duì)QD傳媒股份公司的企業(yè)文化現(xiàn)狀進(jìn)行探索,從精神層、制度層、行為層和物質(zhì)層四個(gè)方面,對(duì)QD傳媒股份公司的文化現(xiàn)狀進(jìn)行闡述,并通過問卷調(diào)查法和訪談法,來探究公司目前在企業(yè)文化建設(shè)的各個(gè)層面存在的問題,查找問題產(chǎn)生的原因,進(jìn)而針對(duì)問題提出策略,來對(duì)QD傳媒股份公司的企業(yè)文化進(jìn)行重構(gòu)和優(yōu)化,促進(jìn)公司的向心力和凝聚力。通過研究,本文的結(jié)論如下:(1)作為企業(yè)文化的塑造人員,高層管理人員要堅(jiān)持表率的作用,嚴(yán)格根據(jù)公司的制度規(guī)范自己的行為,從細(xì)節(jié)做起,親自踐行公司企業(yè)文化。(2)企業(yè)文化建設(shè)中,中層管理人員和基層管理人員負(fù)責(zé)具體的實(shí)施,連接了員工和公司高層。這個(gè)群體的語言和行為,對(duì)基層員工是否具有企業(yè)文化建設(shè)的信心有著最直接的關(guān)系,企業(yè)文化的建設(shè)能夠落到實(shí)處,受中、基層管理人員的影響非常大。而且由于中層管理人員和基層管理人員直接參與到業(yè)務(wù)的運(yùn)營(yíng)上,很容易忽視企業(yè)文化的管理,只強(qiáng)調(diào)業(yè)績(jī)的達(dá)成。還有些管理人員為了自身利益不受損,對(duì)企業(yè)文化的調(diào)整不支持。這個(gè)群體是特別容易出問題的。在企業(yè)文化建設(shè)中,要密切關(guān)注中層、基層管理人員的思想變化情況,保障企業(yè)文化建設(shè)的順利開展。(3)企業(yè)文化建設(shè)不是短期就能完成的,而且建設(shè)工作也不是很簡(jiǎn)單。因此,要站在戰(zhàn)略的角度,扎實(shí)做好文件建設(shè)的基礎(chǔ),一步一個(gè)腳印。企業(yè)文化建設(shè)不能斷斷續(xù)續(xù),要持續(xù)穩(wěn)定進(jìn)行,固定化核心理念,不隨著管理人員的更換而調(diào)整或者變化。企業(yè)文化的建設(shè)要有始有終,不能開頭風(fēng)風(fēng)火火,到后期卻悄無聲息。企業(yè)文化的建設(shè)不能只停留在表面,文字上,墻壁上,而是要深入員工的內(nèi)心。QD傳媒有限公司是一個(gè)綜合型的大型文化傳媒公司,主要業(yè)務(wù)包含了運(yùn)營(yíng)有線電視網(wǎng)絡(luò),創(chuàng)業(yè)投資,制作發(fā)行電影電視節(jié)目,代理廣告服務(wù),還在旅游行業(yè)、房地產(chǎn)行業(yè)和酒店運(yùn)營(yíng)行業(yè)都有所涉及,總部在鄭州,在北上廣深等城市都設(shè)立有下屬子公司。對(duì)QD傳媒股份有限公司的企業(yè)文化進(jìn)行探索,對(duì)其他同類企業(yè)的文化建設(shè)具有一定的借鑒意義,共同促進(jìn)我國(guó)傳媒行業(yè)的健康發(fā)展。
[Abstract]:Nowadays, the market changes rapidly, the environment is complex, want to achieve better development, the role of corporate culture can not be underestimated. Only in the core role of corporate culture, to adjust the behavior of employees. To determine the value orientation of enterprises, promote the change of ideas, so as to change the economic growth mode of enterprises, improve the organizational structure, clear the market layout, adjust the product structure, achieve the rational allocation of resources. Make the management more scientific, and ultimately promote the strategic transformation of enterprises. Therefore, the individualized construction of corporate culture has become a main trend of research. This paper explores the present situation of the corporate culture of QD Media Co., Ltd., and expounds the cultural situation of QD Media Corporation from four aspects: spiritual level, system level, behavior level and material level. And through questionnaires and interviews to explore the current corporate culture in the construction of each level of the problems, find out the causes of the problems, and then put forward strategies for the problems. To reconstruct and optimize the corporate culture of QD Media Co., Ltd., to promote the company's centripetal force and cohesion. Through the study, the conclusion of this paper is as follows: 1) as the shaping personnel of corporate culture. Senior management personnel should adhere to the role of exemplary, strictly according to the company's system to regulate their own behavior, starting from the details, personally practice the company's corporate culture. Middle-level managers and grass-roots managers are responsible for the implementation of the specific, linking the staff and the company's top. This group of language and behavior, the grass-roots employees have the confidence in the construction of corporate culture has the most direct relationship. The construction of corporate culture can be carried out, by the impact of grass-roots managers are very great. And because of the middle managers and grass-roots managers directly involved in the operation of the business. It is easy to ignore the management of corporate culture, only emphasize the achievement of performance. Some managers do not harm for their own interests. This group is especially prone to problems. In the construction of corporate culture, we should pay close attention to the ideological changes of middle-level and grass-roots managers. To ensure the smooth development of enterprise culture construction. 3) the construction of enterprise culture can not be completed in the short term, and the construction work is not very simple. Therefore, we should stand on the strategic point of view, and do a solid foundation for document construction. One step at a time. Corporate culture construction can not be intermittent, to be sustainable and stable, immobilized core concepts, not with the change of management and adjust or change. The construction of corporate culture should have a beginning and end. The construction of corporate culture can not only stay on the surface, on the text, on the wall. QD Media Co., Ltd. is a comprehensive large-scale cultural media company, the main business includes the operation of cable television networks, venture capital, production and distribution of film and television programs. Agency advertising services, but also in the tourism industry, the real estate industry and the hotel operation industry are involved, headquartered in Zhengzhou. In the north of Guangzhou-Shenzhen and other cities have set up subsidiary companies. QD Media Co., Ltd. to explore the corporate culture, other similar enterprises of cultural construction has a certain reference significance. Jointly promote the healthy development of China's media industry.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206-F;F270

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