本文關(guān)鍵詞：數(shù)字化時(shí)代VR新聞的視覺(jué)傳播研究　出處：《鄭州大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：數(shù)字化是信息社會(huì)的技術(shù)基礎(chǔ),數(shù)字化技術(shù)正在引發(fā)一場(chǎng)較廣范圍的媒介革命。作為數(shù)字化時(shí)代的產(chǎn)物,VR(Virtual Reality,即虛擬現(xiàn)實(shí))正在以出人意料的速度影響著人們的生產(chǎn)、生活。VR技術(shù)不僅僅是為新聞行業(yè)的發(fā)展而提供的一項(xiàng)新技術(shù),更是一種打破傳統(tǒng)新聞的視覺(jué)傳受模式而建立起來(lái)新視野、新未來(lái)、新平臺(tái)。2016年作為“VR開(kāi)啟元年”,VR新聞便如雨后春筍般地出現(xiàn),信息的視覺(jué)傳播形式也趨于多元化,在這樣的情況下對(duì)VR新聞視覺(jué)傳播的研究顯得尤為重要。文章從視覺(jué)傳播角度對(duì)VR新聞這一新興的媒介形式進(jìn)行研究:第一,分別對(duì)VR新聞和VR視覺(jué)傳播的概念界定與發(fā)展概況進(jìn)行闡述;第二,結(jié)合經(jīng)典案例,并與傳統(tǒng)媒體相比較,從視聽(tīng)空間、表現(xiàn)形態(tài)、傳受主體等方面系統(tǒng)歸納了VR新聞視覺(jué)傳播的的特征;第三,重點(diǎn)研究VR新聞視覺(jué)傳播的應(yīng)用現(xiàn)狀,選取2016-2017年全國(guó)“兩會(huì)”報(bào)道中12家媒體的VR新聞作品,從傳播的內(nèi)容和形式對(duì)VR新聞視覺(jué)傳播的現(xiàn)狀進(jìn)行剖析,并針對(duì)用戶體驗(yàn)的滿意度展開(kāi)調(diào)查;第四,通過(guò)對(duì)應(yīng)用現(xiàn)狀的分析,發(fā)掘VR新聞在視覺(jué)傳播過(guò)程中存在的問(wèn)題,并從“3T”角度技術(shù)(Technology)、內(nèi)容(Theme)、真實(shí)性(Truth)等三方面進(jìn)行總結(jié),最后根據(jù)以上問(wèn)題提出了一些改進(jìn)建議。在研究方法上,本文采用內(nèi)容分析法、問(wèn)卷調(diào)查法和訪談法相結(jié)合的方法。從內(nèi)容分析出發(fā),將全國(guó)“兩會(huì)”中不同類型的12家媒體的187個(gè)VR新聞作品進(jìn)行分析。同時(shí),采訪全國(guó)“兩會(huì)”中使用VR技術(shù)的光明網(wǎng)多媒體制播室副主編逯成業(yè)、新華網(wǎng)VR/AR頻道編輯許楠、澎湃新聞?dòng)浾邚堁琢嫉纫痪�媒體人,并且通過(guò)問(wèn)卷調(diào)查與用戶訪談的方式,對(duì)VR新聞視覺(jué)傳播的應(yīng)用現(xiàn)狀及問(wèn)題進(jìn)行分析。此外,本文運(yùn)用格式塔視覺(jué)理論、鮑德里亞的“擬像理論”等來(lái)論證觀點(diǎn)。通過(guò)研究方法和理論的運(yùn)用,可以增強(qiáng)論點(diǎn)的可信度,使其更豐富充實(shí)、有理有據(jù)。希望本文的研究發(fā)現(xiàn)可以幫助其他研究者進(jìn)一步探討VR新聞的視覺(jué)傳播,使VR技術(shù)能夠更好地為日后的新聞業(yè)服務(wù)。
[Abstract]:Digitization is the technical foundation of the information society. Digital technology is triggering a wide range of media revolution. As a product of the digital age, digital technology is a virtual Reality. Virtual reality) is affecting people's production at an unexpected rate. Life. VR technology is not just a new technology for the development of the news industry. It is also a new vision, a new future, a new platform to break the traditional news visual transmission mode. 2016 as the "VR opening year" VR news has been springing up like a spring rain. The visual communication forms of information also tend to be diversified. In this case, the study of VR news visual communication is particularly important. This paper studies VR news as a new media form from the perspective of visual communication: first. The definition and development of VR news and VR visual communication are expounded respectively. Secondly, combining with classic cases and comparing with traditional media, this paper systematically sums up the characteristics of VR news visual communication from the aspects of audio-visual space, performance form, subject of transmission and so on. Third, focus on the application of VR news visual communication status, select the 2016-2017 "two sessions" reports of 12 media VR news works. This paper analyzes the present situation of VR news visual communication from the content and form of communication, and investigates the satisfaction degree of user experience. 4th, through the analysis of the current situation of application, explore the problems of VR news in the process of visual communication, and from the "3T" point of view, the technology of technology, content of theme. Finally, some improvement suggestions are put forward according to the above problems. In the research method, this paper adopts the content analysis method. From the content analysis, 187 VR news works of 12 different types of media in the "two sessions" are analyzed. He interviewed Lu, deputy editor of the Guangming Network Multimedia Studio, which used VR technology in the "two sessions," Xu Nan, editor of Xinhua's VR/AR channel, and Zhang Yanliang, a front-line media reporter. And through questionnaires and user interviews, the application of VR news visual communication status and problems are analyzed. In addition, this paper uses Gestalt vision theory. Baudrillard's "simulacra theory" proves the viewpoint. Through the research method and the application of the theory, it can enhance the credibility of the argument and make it more abundant and substantial. It is hoped that the findings of this paper can help other researchers to further explore the visual transmission of VR news, so that VR technology can better serve the news industry in the future.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G210.7

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