本文關(guān)鍵詞：對電視“國學熱”及其傳播效果的思考　出處：《中國廣播電視學刊》2017年08期 　論文類型：期刊論文

  更多相關(guān)文章： 電視欄目 國學 傳播 創(chuàng)新

【摘要】：國學作為中華傳統(tǒng)文化,是民族的靈魂。近年來,國學熱持續(xù)升溫,電視文化講壇受到追捧。電視作為具有強大社會影響力的大眾傳媒,在"國學熱"大潮中扮演了弄潮人角色。面對電視節(jié)目娛樂過度、"娛樂至死"的傾向,《朗讀者》《見字如面》《漢字英雄》《中國漢字聽寫大會》《中華好詩詞》等一批熱播的電視國學欄目,成為醫(yī)治泛娛樂化媒介市場的一劑良藥。本文試圖從傳播學角度,以傳播行為所產(chǎn)生的有效結(jié)果為視角,通過傳者即電視媒介及從業(yè)人員與受者即媒介受眾及傳受雙方的認知互動關(guān)系考量,分別從弘揚國學文化、引導社會正能量、堅持以人為本、突破單調(diào)的制作模式、創(chuàng)新表現(xiàn)思路、增強文化自信等方面進行了分析和思考。
[Abstract]:As the traditional Chinese culture, Chinese culture is the soul of the nation. In recent years, the fever of Chinese culture has been heated up, and television culture forum has been sought after. Television is a mass media with strong social influence. He played the role of tide maker in the tide of "Chinese learning fever". In the face of excessive entertainment of television programs, "entertainment to death" tendency. Chinese characters Heroes, Chinese characters dictation Conference, Chinese good Poems, and other popular TV Chinese studies programs. It is a good medicine to cure the pan-entertainment media market. From the perspective of communication, this paper attempts to take the effective result of communication behavior as the perspective. Through the consideration of the cognitive interaction between the communicator and the TV media and the receiver, namely, the media audience and the receiver, we should carry forward the culture of Chinese culture, guide the positive energy of the society, and adhere to the people-oriented approach. Breaking through the monotonous production mode, innovating the thinking of expression, strengthening cultural confidence and other aspects of analysis and thinking.
【作者單位】： 山西戲劇職業(yè)學院;
【分類號】：G222
【正文快照】： 長期以來,傳受雙方的關(guān)系不斷變化,作為信息發(fā)布、引導者的媒介及媒介人員與信息接受者的受眾間處于一種缺乏共通頻率的脫節(jié)狀態(tài),以至于我國電視文化類欄目曾經(jīng)出現(xiàn)了“叫好不叫座”的困境,但隨著《朗讀者》《見字如面》《漢字英雄》《中國漢字聽寫大會》《中華好詩詞》等一批

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