隨著社會(huì)的發(fā)展和國(guó)際化程度的提高，公示語(yǔ)在實(shí)際生活中的運(yùn)用已經(jīng)引起越來越多的關(guān)注。公示語(yǔ)譯語(yǔ)的準(zhǔn)確性在很大程度上體現(xiàn)了一個(gè)國(guó)家對(duì)外交流的水平和人文環(huán)境的建設(shè)力度。然而，公示語(yǔ)的種種誤譯還遠(yuǎn)遠(yuǎn)不能夠讓公眾滿意。這些誤譯不但未給外國(guó)友人提供方便，而且還起到了誤導(dǎo)了作用。因此，了解公示語(yǔ)及其翻譯，提高公示語(yǔ)譯語(yǔ)的可讀性和接受度便成了當(dāng)務(wù)之急。 本文在翻譯適應(yīng)選擇論的指導(dǎo)下，研究上海世博會(huì)和昆明世博會(huì)公示語(yǔ)的翻譯，旨在闡述世博會(huì)公示語(yǔ)翻譯過程中所作出的適應(yīng)與選擇，以及兩者之間的內(nèi)在關(guān)系。論文采用對(duì)比分析的研究方法來探討漢英公示語(yǔ)的異同；同時(shí)，采用描述的方法闡述世博會(huì)公示語(yǔ)翻譯過程中所作出的適應(yīng)與選擇。所搜集的公示語(yǔ)圖片資料大部分來自上海世博會(huì)和昆明世博會(huì)會(huì)場(chǎng)，也有上海和昆明市區(qū)的公園、超市等公共場(chǎng)所的公示語(yǔ)圖片，共計(jì)500多張。同時(shí)，還搜集了100多張來自張家界和長(zhǎng)沙等旅游地區(qū)的公示語(yǔ)圖片以供對(duì)比參照。 世博會(huì)公示語(yǔ)是公示語(yǔ)翻譯領(lǐng)域中的最新研究題材。論文第三章把世博會(huì)公示語(yǔ)分為八大類，并逐一進(jìn)行定義分析，為公示語(yǔ)的研究提供了參考，有利于今后對(duì)公示語(yǔ)翻譯的研究。 論文第五、六章將前期采集的世博會(huì)...

【文章頁(yè)數(shù)】：92 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgements
Abstract
摘要
Chapter 1 Introduction
    1.1 Research Background
    1.2 Objectives and Significance of Present Research
    1.3 Research Methods
    1.4 Data Collection
    1.5 Organization of the Thesis
Chapter 2 Literature Review
    2.1 A General Review of Previous Studies
    2.2 Achievements in Recent Years
    2.3 Limitations in Previous Researches
Chapter 3 Overview of Pubic Signs
    3.1 Definitions of Public Signs
    3.2 Features of Public Signs
        3.2.1 Similar Features of Chinese and English Signs
        3.2.2 Different Features in Chinese and English Signs
    3.3 Classification of Public Signs
        3.3.1 Previous Classifications of Public Signs
        3.3.2 New Classification of Public Sign
    3.4 Functions of Public Signs
Chapter 4 Translation as Adaptation and Selection
    4.1 Previous Perspectives on “Adaptation” and “Selection”
    4.2 Hu Gengshen’s New Perspective on “Adaptation” and “Selection”
        4.2.1 Brief Introduction to “Translation as Adaptation and Selection”
        4.2.2 An Explanation to Translation as Adaptation and Selection
            4.2.2.1 Adaptation to Translational Eco-environment
            4.2.2.2 Adaptive Selections in Target Language
    4.3 Rationality of “Translation as Adaptation and Selection”
Chapter 5 Translation of EXPO Public Signs as Adaptation
    5.1 Adaptation to Tourists’ Needs
    5.2 Adaptation to the Environments of Public Signs
    5.3 Adaptation to the Purpose of Source Text
Chapter 6 Translation of EXPO Public Signs as Selection
    6.1 Adaptive Selections in Linguistic Dimension
        6.1.1 Adaptive Selections at Word Level
        6.1.2 Adaptive Selections at Phrasal Level
        6.1.3 Adaptive Selections at Sentence Level
    6.2 Adaptive Selections in Cultural Dimension
        6.2.1 Adaptive Selection to Beliefs
        6.2.2 Adaptive Selection to Morality
        6.2.3 Adaptive Selection to Thinking Pattern
    6.3 Adaptive Selections in Communicative Dimension
        6.3.1 Use of First Person Narration
        6.3.2 Concise Wording
        6.3.3 Use of Vocative Tone
Chapter 7 Conclusion
Bibliography
Appendix I
Appendix II



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