【摘要】：焦點問題涉及音系、句法、語義和語用等多個語言層面,是一個很復(fù)雜的語言現(xiàn)象。而公益廣告語的制作也不免涉及到焦點相關(guān)的理論,本文以此為切入點,重點探索了公益廣告語中焦點的類型及焦點的實現(xiàn)方式,并分析了公益廣告語中焦點類型的特點和焦點實現(xiàn)方式的特點。最后,從現(xiàn)實的角度出發(fā),提出了利用焦點相關(guān)理論制作更加精良的公益廣告語的一些建議。本文的具體內(nèi)容分為以下幾部分:第一部分為第一章緒論部分,首先提出本文的研究對象和研究內(nèi)容,其次闡述研究意義——這對制作精良的公益廣告語有著重要的現(xiàn)實意義,也有利于加深對焦點相關(guān)理論的理解,然后介紹了國內(nèi)外研究現(xiàn)狀——主要包括焦點相關(guān)理論和公益廣告語的研究現(xiàn)狀,最后介紹本文的研究方法和語料來源。第二部分是第二章、第三章和第四章,這是本文的主體部分。第二章利用計量統(tǒng)計的方法對公益廣告語中焦點的類型進(jìn)行了統(tǒng)計分析,并針對統(tǒng)計結(jié)果總結(jié)了焦點的特點。第三章從語音手段、詞匯手段和句法手段三個角度對公益廣告語中的焦點實現(xiàn)方式進(jìn)行了分析,進(jìn)而歸納出公益廣告語中焦點實現(xiàn)方式的特點。第四章主要是針對第二三章的結(jié)論,為如何利用焦點相關(guān)的理論來制作精良的公益廣告語提出一些實質(zhì)性的建議。第三部分是結(jié)語部分,對本文的主要內(nèi)容進(jìn)行了總結(jié)。
[Abstract]:The focus problem involves phonological, syntactic, semantic and pragmatic aspects, and is a very complex linguistic phenomenon. The production of public service advertising language can not help but involve the theory of focus related. Taking this as the starting point, this paper focuses on the types of focus and the realization of focus in public service advertising language, and analyzes the characteristics of focus type and focus realization mode in public service advertising language. Finally, from the practical point of view, this paper puts forward some suggestions on making better public service advertising language by using the focus related theory. The specific content of this paper is divided into the following parts: the first part is the introduction of the first chapter, first of all, the research object and content of this paper are put forward, and then the research significance is expounded, which is of great practical significance to the production of excellent public service advertising language, and is also conducive to deepening the understanding of focus related theory, and then introduces the research status at home and abroad, mainly including the focus related theory and the research status of public welfare advertising language. Finally, the research methods and corpus sources of this paper are introduced. The second part is the second chapter, the third chapter and the fourth chapter, which is the main part of this paper. The second chapter makes a statistical analysis of the types of focus in public service advertising by means of econometric statistics, and summarizes the characteristics of focus according to the statistical results. The third chapter analyzes the focus realization mode in public service advertising language from three angles of phonetic means, lexical means and syntactic means, and then sums up the characteristics of focus realization mode in public service advertising language. The fourth chapter mainly aims at the conclusion of the second and third chapters, and puts forward some substantive suggestions on how to use the focus related theory to make excellent public service advertising language. The third part is the conclusion part, which summarizes the main content of this paper.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：H136
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本文編號：2509156