【摘要】：在商業(yè)運(yùn)行的過(guò)程中,跨國(guó)公司不可避免地會(huì)出現(xiàn)危機(jī)。面對(duì)危機(jī),企業(yè)通常會(huì)發(fā)表危機(jī)公關(guān)聲明來(lái)挽回企業(yè)形象。承諾類言語(yǔ)行為動(dòng)詞是危機(jī)公關(guān)中的一個(gè)重要組成部分。因此,研究危機(jī)公關(guān)承諾類言語(yǔ)行為動(dòng)詞具有重要意義。本文從世界500強(qiáng)企業(yè)官網(wǎng)搜集危機(jī)公關(guān)語(yǔ)料,建立了超過(guò)10萬(wàn)字的語(yǔ)料庫(kù),并通過(guò)AntConc查找了 10個(gè)承諾類動(dòng)詞。本文采用語(yǔ)言學(xué)家塞爾的言語(yǔ)行為理論和利奇的禮貌原則,對(duì)危機(jī)公關(guān)中承諾類言語(yǔ)行為動(dòng)詞的分布特征,適切條件,詞匯特征,句法特征和語(yǔ)義特征進(jìn)行了定性和定量的分析。研究結(jié)果如下:第一,承諾類動(dòng)詞分為直接言語(yǔ)行為動(dòng)詞和間接言語(yǔ)行為動(dòng)詞,其中間接言語(yǔ)行為動(dòng)詞占大多數(shù)。第二,在適切條件方面,危機(jī)公關(guān)的承諾類言語(yǔ)行為包含命題條件、準(zhǔn)備條件、誠(chéng)意條件和根本條件。第三,在詞匯特征方面,危機(jī)公關(guān)用情態(tài)動(dòng)詞和顯性的承諾類動(dòng)詞來(lái)表示承諾的含義,其中情態(tài)動(dòng)詞占大多數(shù)。第四,在句法特征方面,危機(jī)公關(guān)承諾類動(dòng)詞以陳述句為主,其中包括簡(jiǎn)單句、并列句、條件狀語(yǔ)從句、"that"賓語(yǔ)從句和讓步狀語(yǔ)從句。第五,在語(yǔ)義特征方面,危機(jī)公關(guān)承諾類語(yǔ)義最明顯的特征是企業(yè)將來(lái)行事的意向。理論上,本論文補(bǔ)充了語(yǔ)言學(xué)方面對(duì)于承諾類動(dòng)詞的研究。實(shí)踐上,本論文有利于聽(tīng)者對(duì)危機(jī)公關(guān)聲明的理解以及對(duì)企業(yè)選擇合適的承諾類動(dòng)詞來(lái)撰寫危機(jī)公關(guān)材料起到一定的借鑒作用。
[Abstract]:In the process of business operation, multinational companies will inevitably appear crisis. In the face of a crisis, companies usually issue crisis public relations statements to restore their image. The verb of speech act of commitment is an important part of crisis public relations. Therefore, it is of great significance to study the speech act verbs of public relations commitment in crisis. This paper collects the crisis public relations data from the official website of the world's top 500 enterprises, establishes a corpus of more than 100000 words, and looks up 10 commitment verbs through AntConc. Based on Searle's speech act theory and Leech's politeness principle, this paper analyzes the distributive characteristics, appropriate conditions and lexical features of the commitment speech act verbs in crisis public relations. The syntactic and semantic features are analyzed qualitatively and quantitatively. The results are as follows: first, the commitment verbs are divided into direct speech act verbs and indirect speech act verbs, in which indirect speech act verbs account for the majority. Secondly, in terms of appropriate conditions, the commitment speech acts of crisis public relations include propositional conditions, preparation conditions, sincerity conditions and fundamental conditions. Thirdly, in terms of lexical features, modal verbs and explicit commitment verbs are used to denote the meaning of commitment, among which modal verbs account for the majority. Fourth, in terms of syntactic features, public relations commitment verbs are mainly declarative sentences, including simple sentences, complex sentences, conditional adverbial clauses, "that" object clauses and concession adverbial clauses. Fifth, in terms of semantic features, the most obvious semantic feature of crisis PR commitment is the intention of enterprises to act in the future. In theory, this thesis complements the linguistic study of commitment verbs. In practice, this paper is helpful for the listeners to understand the crisis public relations statement and to choose the appropriate commitment verbs to write the crisis public relations materials.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：H042

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本文編號(hào)：2194126