【摘要】：草根傳媒文化伴隨當(dāng)代中國社會轉(zhuǎn)型而迅速崛起,進(jìn)而衍生出了別具一格的視覺語言符碼,以及耐人尋味的表意方式、修辭技法和話語體系。在敘述方式上,草根視覺文本體現(xiàn)出了強烈的"原生態(tài)"特質(zhì),從而消解了主流傳媒文化中五花八門的修飾、點綴和渲染,并給人以強烈的感官震撼和視覺沖擊。與此同時,在草根媒介貌似中立、透明的語言表述中,依然潛藏著某些高度"戲劇化"的表征邏輯,潛藏著諸多蓄意為之的煽動、暗示和誘導(dǎo)。上述視覺策略往往作用于公民在特定情境下的身份意識與群體認(rèn)同,不僅使他們產(chǎn)生了強烈的"代入感"和普遍的精神共鳴,也變相實現(xiàn)了對一個"想象的共同體"的追問、整合與重構(gòu)。
[Abstract]:With the rapid development of contemporary Chinese social transformation, grassroots media culture has developed a unique visual language code, as well as thought-provoking ways, rhetorical techniques and discourse systems. In the way of narration, grass root visual text embodies the strong "original ecology" characteristic, thus dispels the various modification, embellishment and the rendering in the mainstream media culture, and gives the person with the intense sense shock and the visual impact. At the same time, in the seemingly neutral and transparent language expression of grassroots media, there are still some highly "dramatic" representational logic, and there are many deliberately inciting, hinting and inducing. These visual strategies often act on the identity consciousness and group identity of citizens in specific situations, which not only make them have a strong sense of "substitution" and universal spiritual resonance, but also realize the pursuit of a "imagined community" in a disguised way. Integration and reconstruction.
【作者單位】： 四川師范大學(xué)文學(xué)院;
【基金】：教育部人文社會科學(xué)研究青年項目“社會轉(zhuǎn)型與新媒體事件的視覺表征研究”(項目號:16XJCZH003)階段性成果
【分類號】：H136

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 吳繼峰;;簡單質(zhì)樸 撫慰人心——釋“TVB體”的走紅[J];語文建設(shè);2012年11期

，

本文編號：2193326